カスタマイズリサーチ・アズ・ア・サービス（RaaS）市場の2032年までの予測： サービスタイプ別、展開形態別、企業規模別、エンドユーザー別、地域別の世界分析

Stratistics MRCによると、世界のカスタマイズリサーチ・アズ・ア・サービス（RaaS）市場は2025年に5億6,500万米ドルを占め、2032年までにCAGR13％で成長し、13億2,920万米ドルに達すると予測されています。

Customised Research-as-a-Service（RaaS）として知られるカスタマイズされた調査ソリューションアプローチは、企業が特定の調査要件を処理するために知識豊富なプロバイダと契約することを可能にします。従来の市場調査とは対照的に、RaaSは拡張性、適応性、オンデマンドの洞察を提供し、人工知能やビッグデータ分析のような最先端技術を頻繁に利用します。RaaSは、特定のビジネス課題に対処するため、市場、地域、セクターを横断した実用的なインテリジェンスを提供します。顧客は、戦略目標に沿った包括的な最新レポート、ダッシュボード、データセットを得ることができます。この戦略では、専門家主導、顧客中心、アジャイルな調査提供フレームワークを使用することで、社内の調査コストを削減し、意思決定を改善します。

業務効率と拡張性の要求

企業は、コスト削減と納期の短縮を実現する、より経済的で柔軟な調査アプローチを求めています。企業は、社内の調査チームの管理に煩わされることなく、RaaSを利用して専門家主導の洞察を得ることができます。スケーラブルなプラットフォームは、顧客がプロジェクトの要件に応じて調査範囲を変更できるようにすることで、柔軟性とリソース利用の改善を保証します。ダイナミックなマーケットプレースでは、このパラダイムが競争優位性を高め、迅速な意思決定を促進します。そのため、RaaSソリューションは、業務を改善し、定量的な結果を出すために、企業によって急速に採用されています。

データ・セキュリティとプライバシー・コンプライアンス

CCPAとGDPRは、サービス・プロバイダーが従わなければならないデータ保護法の2つの例であり、運用をより難しくしています。顧客の機密データを管理するための安全なインフラが必要なため、経費がかさみます。国境を越えたデータ転送が頻繁に制限されるため、世界なスケーラビリティが制限されます。コンプライアンス違反は顧客の信頼を損ない、法的影響にさらされます。ヘルスケアや銀行のようなデータに敏感な分野では、こうした問題によって導入が遅れています。

AIによる予測的洞察

AIによって強化された予測的洞察力により、RaaSプロバイダーは消費者行動、市場動向、企業の危険性をより正確に予測することが可能になります。この機能により、個々の顧客の目的に合わせて調査結果をカスタマイズする能力が向上します。面倒な分析作業を自動化することで、ターンアラウンドタイムと営業経費も削減できます。予測モデリングに基づくリアルタイムのデータ駆動型戦術は、企業に競争優位性をもたらします。最終的に、AIはRaaSをよりインパクトがあり、拡張性があり、変化する市場環境に対応できるソリューションにします。

規制と倫理的制約

規制や倫理的な制約は、法的な審査や安全なデータの取り扱いの必要性から、プロジェクトの開始を遅らせ、運用コストを増加させることが多いです。さらに、実施可能な研究の種類を制限するのは、同意とデータソーシングに関する倫理的問題です。世界なスケーラビリティは、GDPRのような国際的な規制によって国境を越えたデータ共有に課される制限によって影響を受ける。さらに、地域的に一貫した倫理的枠組みがないため、運用上の曖昧さが生じる。その結果、RaaSのサプライヤーは、信頼を維持しながら法令遵守を維持するのに苦労しています。

COVID-19の影響

COVID-19の大流行は、遠隔地でのデータ駆動型意思決定ツールの需要を各業界で加速させることで、カスタマイズリサーチ・アズ・ア・サービス（RaaS）市場に大きな影響を与えました。企業がサプライチェーンの混乱、市場の変動、消費者行動の変化に直面する中、カスタマイズされたリアルタイムの洞察に対するニーズが急増しました。RaaSプロバイダーは、俊敏で費用対効果の高い調査モデルを提供することで対応し、企業が不確実性を回避できるようにしています。デジタルトランスフォーメーションとリモートワークの動向は、市場の成長をさらに加速させました。しかし、初期のロックダウン時の予算制約により、当初は導入が鈍化したが、その後、ポストパンデミック回復戦略のためのマーケットインテリジェンスへの投資増加により回復しました。

予測期間中、カスタム調査セグメントが最大になる見込み

カスタム調査セグメントは、顧客のニーズに特化したオーダーメイドのインサイトを提供することで、予測期間中に最大の市場シェアを占めると予想されます。これにより、企業はニッチ市場や独自の課題に高い精度で取り組むことができます。この個別化されたアプローチは意思決定を強化し、顧客のROIを向上させる。業界に特化したインテリジェンスに対する需要の高まりが、カスタムリサーチサービスの成長を後押ししています。企業が俊敏性と関連性を求める中、カスタム調査は進化するRaaSの展望における戦略的資産となっています。

投資＆プライベートエクイティ企業セグメントは予測期間中最も高いCAGRが見込まれる

予測期間中、投資＆プライベートエクイティ企業セグメントは最も高い成長率を示すと予測されます。これらの企業は、投資の可能性を評価し、新たな機会を特定し、リスクを軽減するために専門的な調査に依存しています。リアルタイムのデータ主導型インテリジェンスに対するニーズが、RaaSソリューションの採用を後押ししています。さらに、RaaSプロバイダーは、こうした企業の戦略目標に合致する柔軟性とドメイン固有の専門知識を提供しています。金融セクターの競争が激化する中、投資機関は競争力を高めるためにカスタマイズされた調査を優先する傾向が強まっています。

最もシェアが高い地域

予測期間中、アジア太平洋地域は、業界全体のデジタルトランスフォーメーション、活況を呈する新興企業エコシステム、AIを活用したアナリティクスの採用増加などを背景に、最大の市場シェアを占めると予想されます。中国、インド、日本のような国々は、ヘルスケア、フィンテック、製造業を含む多様なセクターをサポートするためにカスタマイズされた調査ソリューションを求めています。現地のプレーヤーは、多言語プラットフォームとセクター固有のインテリジェンスで革新を進め、機敏でコスト効率の高いサービスを提供しています。データのローカライゼーションや研究開発投資に対する政府の支援は、市場の拡大をさらに後押ししています。企業がリアルタイムでスケーラブルなインサイトを求める中、RaaSの採用はティア1とティア2の都市で加速しています。

CAGRが最も高い地域：

予測期間中、北米地域は、超パーソナライズされたデータ主導型インサイトに対する高い企業需要を背景に、最も高いCAGRを示すと予測されます。ハイテク、製薬、金融サービス分野での導入が進んでいる同地域は、高度な分析インフラとAI統合プラットフォームから利益を得ています。大手企業は予測モデリング、規制インテリジェンス、市場参入戦略開拓を重視しています。米国は莫大な研究資金と広範なデジタル化により市場を独占しています。調査会社とフォーチュン500企業との戦略的提携がオーダーメイドのソリューション提供を後押しする一方、カナダではバイリンガル・セクター別の調査成果物に対する需要が高まっています。

無料のカスタマイズサービス：

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

• 企業プロファイル
  • 追加市場企業の包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査資料
  • 1次調査資料
  • 2次調査情報源
  • 前提条件

第3章 市場動向分析

• 促進要因
• 抑制要因
• 機会
• 脅威
• エンドユーザー分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 世界のカスタマイズリサーチ・アズ・ア・サービス（RaaS）市場：サービスタイプ別

• シンジケート調査
• カスタム調査
• コンサルティングサービス
• データ分析と予測
• 調査・パネルサービス
• 競合情報
• ベンチマークサービス
• その他のサービス

第6章 世界のカスタマイズリサーチ・アズ・ア・サービス（RaaS）市場：展開形態別

• クラウドベース
• オンプレミス
• ハイブリッド

第7章 世界のカスタマイズリサーチ・アズ・ア・サービス（RaaS）市場：企業規模別

• 中小企業
• 大企業

第8章 世界のカスタマイズリサーチ・アズ・ア・サービス（RaaS）市場：エンドユーザー別

• 企業
• コンサルティング会社
• 投資会社およびプライベートエクイティ会社
• 学術研究機関
• 政府機関
• 非営利団体
• その他のエンドユーザー

第9章 世界のカスタマイズされたリサーチ・アズ・ア・サービス（RaaS）市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他の欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他のアジア太平洋
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他の南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他の中東・アフリカ

第10章 主な発展

• 契約、パートナーシップ、コラボレーション、ジョイントベンチャー
• 買収と合併
• 新製品発売
• 事業拡大
• その他の主要戦略

第11章 企業プロファイリング

• Science Exchange
• IQVIA
• Medidata Solutions
• Cytel
• HFS Research
• Nitor Infotech
• Forrester Research
• MarketsandMarkets
• Zion Market Research
• Kantar IMRB
• Cascade Insights
• C+R Research
• Civicom
• RightMetric
• PhDiZone
• Frost & Sullivan
• GfK
• NielsenIQ

List of Tables

• Table 1 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Region (2024-2032) ($MN)
• Table 2 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Type of Service (2024-2032) ($MN)
• Table 3 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Syndicated Research (2024-2032) ($MN)
• Table 4 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Custom Research (2024-2032) ($MN)
• Table 5 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Services (2024-2032) ($MN)
• Table 6 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Data Analytics & Forecasting (2024-2032) ($MN)
• Table 7 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Survey & Panel Services (2024-2032) ($MN)
• Table 8 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Competitive Intelligence (2024-2032) ($MN)
• Table 9 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Benchmarking Services (2024-2032) ($MN)
• Table 10 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Other Type of Services (2024-2032) ($MN)
• Table 11 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Deployment Mode (2024-2032) ($MN)
• Table 12 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Cloud-based (2024-2032) ($MN)
• Table 13 Global Customized Research-as-a-Service (RaaS) Market Outlook, By On-Premise (2024-2032) ($MN)
• Table 14 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Hybrid (2024-2032) ($MN)
• Table 15 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Enterprise Size (2024-2032) ($MN)
• Table 16 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2024-2032) ($MN)
• Table 17 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Large Enterprises (2024-2032) ($MN)
• Table 18 Global Customized Research-as-a-Service (RaaS) Market Outlook, By End User (2024-2032) ($MN)
• Table 19 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Corporates & Enterprises (2024-2032) ($MN)
• Table 20 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Firms (2024-2032) ($MN)
• Table 21 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Investment & Private Equity Firms (2024-2032) ($MN)
• Table 22 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Academic & Research Institutions (2024-2032) ($MN)
• Table 23 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Government Agencies (2024-2032) ($MN)
• Table 24 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Non-Profit Organizations (2024-2032) ($MN)
• Table 25 Global Customized Research-as-a-Service (RaaS) Market Outlook, By Other End Users (2024-2032) ($MN)
• Table 26 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Country (2024-2032) ($MN)
• Table 27 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Type of Service (2024-2032) ($MN)
• Table 28 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Syndicated Research (2024-2032) ($MN)
• Table 29 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Custom Research (2024-2032) ($MN)
• Table 30 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Services (2024-2032) ($MN)
• Table 31 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Data Analytics & Forecasting (2024-2032) ($MN)
• Table 32 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Survey & Panel Services (2024-2032) ($MN)
• Table 33 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Competitive Intelligence (2024-2032) ($MN)
• Table 34 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Benchmarking Services (2024-2032) ($MN)
• Table 35 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Other Type of Services (2024-2032) ($MN)
• Table 36 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Deployment Mode (2024-2032) ($MN)
• Table 37 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Cloud-based (2024-2032) ($MN)
• Table 38 North America Customized Research-as-a-Service (RaaS) Market Outlook, By On-Premise (2024-2032) ($MN)
• Table 39 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Hybrid (2024-2032) ($MN)
• Table 40 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Enterprise Size (2024-2032) ($MN)
• Table 41 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2024-2032) ($MN)
• Table 42 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Large Enterprises (2024-2032) ($MN)
• Table 43 North America Customized Research-as-a-Service (RaaS) Market Outlook, By End User (2024-2032) ($MN)
• Table 44 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Corporates & Enterprises (2024-2032) ($MN)
• Table 45 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Firms (2024-2032) ($MN)
• Table 46 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Investment & Private Equity Firms (2024-2032) ($MN)
• Table 47 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Academic & Research Institutions (2024-2032) ($MN)
• Table 48 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Government Agencies (2024-2032) ($MN)
• Table 49 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Non-Profit Organizations (2024-2032) ($MN)
• Table 50 North America Customized Research-as-a-Service (RaaS) Market Outlook, By Other End Users (2024-2032) ($MN)
• Table 51 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Country (2024-2032) ($MN)
• Table 52 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Type of Service (2024-2032) ($MN)
• Table 53 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Syndicated Research (2024-2032) ($MN)
• Table 54 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Custom Research (2024-2032) ($MN)
• Table 55 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Services (2024-2032) ($MN)
• Table 56 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Data Analytics & Forecasting (2024-2032) ($MN)
• Table 57 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Survey & Panel Services (2024-2032) ($MN)
• Table 58 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Competitive Intelligence (2024-2032) ($MN)
• Table 59 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Benchmarking Services (2024-2032) ($MN)
• Table 60 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Other Type of Services (2024-2032) ($MN)
• Table 61 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Deployment Mode (2024-2032) ($MN)
• Table 62 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Cloud-based (2024-2032) ($MN)
• Table 63 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By On-Premise (2024-2032) ($MN)
• Table 64 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Hybrid (2024-2032) ($MN)
• Table 65 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Enterprise Size (2024-2032) ($MN)
• Table 66 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2024-2032) ($MN)
• Table 67 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Large Enterprises (2024-2032) ($MN)
• Table 68 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By End User (2024-2032) ($MN)
• Table 69 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Corporates & Enterprises (2024-2032) ($MN)
• Table 70 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Firms (2024-2032) ($MN)
• Table 71 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Investment & Private Equity Firms (2024-2032) ($MN)
• Table 72 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Academic & Research Institutions (2024-2032) ($MN)
• Table 73 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Government Agencies (2024-2032) ($MN)
• Table 74 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Non-Profit Organizations (2024-2032) ($MN)
• Table 75 Europe Customized Research-as-a-Service (RaaS) Market Outlook, By Other End Users (2024-2032) ($MN)
• Table 76 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Country (2024-2032) ($MN)
• Table 77 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Type of Service (2024-2032) ($MN)
• Table 78 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Syndicated Research (2024-2032) ($MN)
• Table 79 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Custom Research (2024-2032) ($MN)
• Table 80 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Services (2024-2032) ($MN)
• Table 81 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Data Analytics & Forecasting (2024-2032) ($MN)
• Table 82 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Survey & Panel Services (2024-2032) ($MN)
• Table 83 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Competitive Intelligence (2024-2032) ($MN)
• Table 84 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Benchmarking Services (2024-2032) ($MN)
• Table 85 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Other Type of Services (2024-2032) ($MN)
• Table 86 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Deployment Mode (2024-2032) ($MN)
• Table 87 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Cloud-based (2024-2032) ($MN)
• Table 88 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By On-Premise (2024-2032) ($MN)
• Table 89 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Hybrid (2024-2032) ($MN)
• Table 90 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Enterprise Size (2024-2032) ($MN)
• Table 91 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2024-2032) ($MN)
• Table 92 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Large Enterprises (2024-2032) ($MN)
• Table 93 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By End User (2024-2032) ($MN)
• Table 94 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Corporates & Enterprises (2024-2032) ($MN)
• Table 95 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Firms (2024-2032) ($MN)
• Table 96 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Investment & Private Equity Firms (2024-2032) ($MN)
• Table 97 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Academic & Research Institutions (2024-2032) ($MN)
• Table 98 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Government Agencies (2024-2032) ($MN)
• Table 99 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Non-Profit Organizations (2024-2032) ($MN)
• Table 100 Asia Pacific Customized Research-as-a-Service (RaaS) Market Outlook, By Other End Users (2024-2032) ($MN)
• Table 101 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Country (2024-2032) ($MN)
• Table 102 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Type of Service (2024-2032) ($MN)
• Table 103 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Syndicated Research (2024-2032) ($MN)
• Table 104 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Custom Research (2024-2032) ($MN)
• Table 105 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Services (2024-2032) ($MN)
• Table 106 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Data Analytics & Forecasting (2024-2032) ($MN)
• Table 107 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Survey & Panel Services (2024-2032) ($MN)
• Table 108 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Competitive Intelligence (2024-2032) ($MN)
• Table 109 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Benchmarking Services (2024-2032) ($MN)
• Table 110 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Other Type of Services (2024-2032) ($MN)
• Table 111 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Deployment Mode (2024-2032) ($MN)
• Table 112 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Cloud-based (2024-2032) ($MN)
• Table 113 South America Customized Research-as-a-Service (RaaS) Market Outlook, By On-Premise (2024-2032) ($MN)
• Table 114 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Hybrid (2024-2032) ($MN)
• Table 115 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Enterprise Size (2024-2032) ($MN)
• Table 116 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2024-2032) ($MN)
• Table 117 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Large Enterprises (2024-2032) ($MN)
• Table 118 South America Customized Research-as-a-Service (RaaS) Market Outlook, By End User (2024-2032) ($MN)
• Table 119 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Corporates & Enterprises (2024-2032) ($MN)
• Table 120 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Firms (2024-2032) ($MN)
• Table 121 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Investment & Private Equity Firms (2024-2032) ($MN)
• Table 122 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Academic & Research Institutions (2024-2032) ($MN)
• Table 123 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Government Agencies (2024-2032) ($MN)
• Table 124 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Non-Profit Organizations (2024-2032) ($MN)
• Table 125 South America Customized Research-as-a-Service (RaaS) Market Outlook, By Other End Users (2024-2032) ($MN)
• Table 126 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Country (2024-2032) ($MN)
• Table 127 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Type of Service (2024-2032) ($MN)
• Table 128 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Syndicated Research (2024-2032) ($MN)
• Table 129 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Custom Research (2024-2032) ($MN)
• Table 130 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Services (2024-2032) ($MN)
• Table 131 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Data Analytics & Forecasting (2024-2032) ($MN)
• Table 132 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Survey & Panel Services (2024-2032) ($MN)
• Table 133 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Competitive Intelligence (2024-2032) ($MN)
• Table 134 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Benchmarking Services (2024-2032) ($MN)
• Table 135 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Other Type of Services (2024-2032) ($MN)
• Table 136 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Deployment Mode (2024-2032) ($MN)
• Table 137 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Cloud-based (2024-2032) ($MN)
• Table 138 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By On-Premise (2024-2032) ($MN)
• Table 139 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Hybrid (2024-2032) ($MN)
• Table 140 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Enterprise Size (2024-2032) ($MN)
• Table 141 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2024-2032) ($MN)
• Table 142 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Large Enterprises (2024-2032) ($MN)
• Table 143 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By End User (2024-2032) ($MN)
• Table 144 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Corporates & Enterprises (2024-2032) ($MN)
• Table 145 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Consulting Firms (2024-2032) ($MN)
• Table 146 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Investment & Private Equity Firms (2024-2032) ($MN)
• Table 147 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Academic & Research Institutions (2024-2032) ($MN)
• Table 148 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Government Agencies (2024-2032) ($MN)
• Table 149 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Non-Profit Organizations (2024-2032) ($MN)
• Table 150 Middle East & Africa Customized Research-as-a-Service (RaaS) Market Outlook, By Other End Users (2024-2032) ($MN)

According to Stratistics MRC, the Global Customized Research-as-a-Service (RaaS) Market is accounted for $565.0 million in 2025 and is expected to reach $1329.2 million by 2032 growing at a CAGR of 13% during the forecast period. A customised research solution approach known as Customised Research-as-a-Service (RaaS) allows businesses to contract with knowledgeable providers to handle certain research requirements. In contrast to conventional market research, RaaS provides scalable, adaptable, and on-demand insights, frequently utilising cutting-edge technology like artificial intelligence and big data analytics. It provides actionable intelligence across markets, geographies, and sectors to address specific business challenges. Customers get comprehensive, up-to-date reports, dashboards, or datasets that are in line with strategic objectives. This strategy uses expert-driven, client-centric, and agile research delivery frameworks to save internal research costs and improve decision-making.

Market Dynamics:

Driver:

Demand for operational efficiency & scalability

Businesses are looking for more economical, flexible research approaches that cut costs and speed up turnaround. Businesses may obtain expert-driven insights using RaaS without having to worry about managing internal research teams. Scalable platforms guarantee flexibility and improved resource use by enabling clients to modify the scope of research in accordance with project requirements. In dynamic marketplaces, this paradigm improves competitive advantage and facilitates quicker decision-making. RaaS solutions are therefore being quickly adopted by businesses in an effort to improve operations and produce quantifiable results.

Restraint:

Data security & privacy compliance

The CCPA and GDPR are two examples of data protection legislation that service providers must follow, which makes operations more difficult. Higher expenses result from the need for safe infrastructures to manage client-sensitive data. Global scalability is limited by the frequent restrictions on cross-border data transfers. Noncompliance erodes client trust and exposes one to legal repercussions. Adoption is slowed down by these issues in data-sensitive sectors like healthcare and banking.

Opportunity:

AI-enhanced predictive insight

AI-enhanced predictive insight makes it possible for RaaS providers to more precisely predict consumer behaviour, market trends, and company dangers. This feature improves the capacity to customise research results to meet the objectives of individual clients. By automating tedious analysis activities, it also lowers turnaround times and operating expenses. Real-time, data-driven tactics based on predictive modelling give businesses a competitive advantage. In the end, AI makes RaaS a more impactful, scalable, and responsive solution for changing market conditions.

Threat:

Regulatory and ethical constraints

Regulatory and ethical constraints often delay project initiation and increase operational costs due to the need for legal vetting and secure data handling. Further restricting the kinds of study that can be done are ethical issues with consent and data sourcing. Global scalability is impacted by the restrictions placed on cross-border data sharing by international regulations such as GDPR. Furthermore, operational ambiguity results from the absence of regionally consistent ethical frameworks. As a result, RaaS suppliers struggle to uphold legal compliance while preserving trust.

Covid-19 Impact

The Covid-19 pandemic significantly impacted the Customized Research-as-a-Service (RaaS) market by accelerating the demand for remote, data-driven decision-making tools across industries. As organizations faced supply chain disruptions, market volatility, and shifting consumer behaviour, the need for tailored, real-time insights surged. RaaS providers are adapted by offering agile, cost-effective research models, enabling businesses to navigate uncertainty. Digital transformation and remote work trends further fuelled market growth. However, budget constraints during early lockdowns initially slowed adoption, before rebounding with increased investments in market intelligence for post-pandemic recovery strategies.

The custom research segment is expected to be the largest during the forecast period

The custom research segment is expected to account for the largest market share during the forecast period by offering tailored insights specific to client needs. It allows businesses to address niche markets and unique challenges with high precision. This personalized approach enhances decision-making and improves ROI for clients. Increasing demand for industry-specific intelligence fuels the growth of custom research services. As organizations seek agility and relevance, custom research becomes a strategic asset in the evolving RaaS landscape.

The investment & private equity firms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the investment & private equity firms segment is predicted to witness the highest growth rate by demanding in-depth, tailored insights to support high-stakes decision-making. These firms rely on specialized research to evaluate potential investments, identify emerging opportunities, and mitigate risks. Their need for real-time, data-driven intelligence drives the adoption of RaaS solutions. Additionally, RaaS providers offer flexibility and domain-specific expertise that aligns with the strategic goals of these firms. As competition intensifies in the financial sector, investment entities increasingly prioritize customized research to gain a competitive edge.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by digital transformation across industries, a booming startup ecosystem, and increasing adoption of AI-powered analytics. Countries like China, India, and Japan are demanding tailored research solutions to support diverse sectors, including healthcare, fintech, and manufacturing. Local players are innovating with multilingual platforms and sector-specific intelligence, offering agile, cost-efficient services. Government support for data localization and R&D investments further boosts market expansion. As businesses seek real-time, scalable insights, RaaS adoption is accelerating in tier-1 and tier-2 cities.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fuelled by high enterprise demand for hyper-personalized, data-driven insights. With strong adoption in the tech, pharmaceutical, and financial services sectors, the region benefits from advanced analytics infrastructure and AI-integrated platforms. Major players emphasize predictive modeling, regulatory intelligence, and market entry strategy development. The U.S. dominates the market due to its vast research funding and widespread digitization. Strategic collaborations between research firms and Fortune 500 companies drive tailored solution offerings, while Canada shows increasing demand for bilingual and sector-specific research outputs.

Key players in the market

Some of the key players profiled in the Customized Research-as-a-Service (RaaS) Market include Science Exchange, IQVIA, Medidata Solutions, Cytel, HFS Research, Nitor Infotech, Forrester Research, MarketsandMarkets, Zion Market Research, Kantar IMRB, Cascade Insights, C+R Research, Civicom, RightMetric, PhDiZone, Frost & Sullivan, GfK and NielsenIQ.

Key Developments:

In June 2025, IQVIA introduced advanced AI agents designed to automate core Research-as-a-Service (RaaS) workflows. These agents streamline data ingestion, real-time analytics, and insight generation. The launch highlights IQVIA's strategic focus on enhancing research delivery using cutting-edge AI and machine learning technologies.

In September 2024, Cytel unveiled East Horizon(TM), a cloud-native adaptive design and simulation platform merging East(R)'s methodologies with R integration and AI coding aids. This tool accelerates trial design by harmonizing adaptive workflows and advanced analytics in one scalable environment.

In July 2024, Medidata expanded its partnership with Worldwide Clinical Trials by integrating Medidata AI across clinical studies. This integration enhances data quality, streamlines operational workflows, and supports decentralized trial models through predictive analytics, accelerating research timelines and improving decision-making efficiency.

Type of Services Covered:

• Syndicated Research
• Custom Research
• Consulting Services
• Data Analytics & Forecasting
• Survey & Panel Services
• Competitive Intelligence
• Benchmarking Services
• Other Type of Services

Deployment Modes Covered:

• Cloud-based
• On-Premise
• Hybrid

Enterprise Sizes Covered:

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

End Users Covered:

• Corporates & Enterprises
• Consulting Firms
• Investment & Private Equity Firms
• Academic & Research Institutions
• Government Agencies
• Non-Profit Organizations
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Customized Research-as-a-Service (RaaS) Market, By Type of Service

• 5.1 Introduction
• 5.2 Syndicated Research
• 5.3 Custom Research
• 5.4 Consulting Services
• 5.5 Data Analytics & Forecasting
• 5.6 Survey & Panel Services
• 5.7 Competitive Intelligence
• 5.8 Benchmarking Services
• 5.9 Other Type of Services

6 Global Customized Research-as-a-Service (RaaS) Market, By Deployment Mode

• 6.1 Introduction
• 6.2 Cloud-based
• 6.3 On-Premise
• 6.4 Hybrid

7 Global Customized Research-as-a-Service (RaaS) Market, By Enterprise Size

• 7.1 Introduction
• 7.2 Small and Medium-sized Enterprises (SMEs)
• 7.3 Large Enterprises

8 Global Customized Research-as-a-Service (RaaS) Market, By End User

• 8.1 Introduction
• 8.2 Corporates & Enterprises
• 8.3 Consulting Firms
• 8.4 Investment & Private Equity Firms
• 8.5 Academic & Research Institutions
• 8.6 Government Agencies
• 8.7 Non-Profit Organizations
• 8.8 Other End Users

9 Global Customized Research-as-a-Service (RaaS) Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Science Exchange
• 11.2 IQVIA
• 11.3 Medidata Solutions
• 11.4 Cytel
• 11.5 HFS Research
• 11.6 Nitor Infotech
• 11.7 Forrester Research
• 11.8 MarketsandMarkets
• 11.9 Zion Market Research
• 11.10 Kantar IMRB
• 11.11 Cascade Insights
• 11.12 C+R Research
• 11.13 Civicom
• 11.14 RightMetric
• 11.15 PhDiZone
• 11.16 Frost & Sullivan
• 11.17 GfK
• 11.18 NielsenIQ