ペット用プロバイオティクスサプリメント市場の2030年までの予測：形態、機能、販売チャネル、地域別の世界分析

Stratistics MRCによると、ペット用プロバイオティクスサプリメントの世界市場は2024年に7億8,000万米ドルを占め、予測期間中にCAGR 5.7％で成長し、2030年には10億8,800万米ドルに達すると予測されています。

ペット用プロバイオティクス補助食品は、ペット、特に犬や猫の消化器系の健康をサポートするために設計された栄養補助食品です。これらのサプリメントには、腸内細菌叢の健康的なバランスを維持するのに役立つ生きた有益な細菌や酵母株が含まれています。ペットの病気からの回復や抗生物質治療後、あるいは腸内環境を乱しかねないストレス時に使用されることが多いです。

世界保健機関（WHO）によると、健康に有益な効果をもたらすには、生菌数が最低106 CFU/gである必要があります。

ペットの健康に対する意識の高まり

ペットの飼い主は、体力だけでなく腸の健康も含めて、ペットの全体的な健康を維持することの重要性を意識するようになってきています。有益なバクテリアを含むプロバイオティクスは、ペットの健康な消化器系を促進し、栄養吸収を改善し、下痢などの胃腸障害を軽減し、免疫機能を高める。ペットの食事が進化し、バランスの取れた自然食が重視されるようになるにつれ、プロバイオティクスはペットの毎日の健康管理に欠かせないものとして認知されつつあります。ペットの健康に対する意識の高まりは、ソーシャルメディアを通じての情報入手の増加、獣医療の進歩、ペットの健康に関するインフルエンサーの存在によって後押しされ、飼い主は健康問題の予防により積極的になっています。

高価なプロバイオティクス製品

プレミアムプロバイオティクス製品の高価格は、ペット用プロバイオティクスサプリメント市場の成長にとって大きな障壁となっています。優れた品質とより効果的な結果を約束するプレミアム・プロバイオティクスの多くは、高度な技術、より高品質な原料、厳格な製造基準を使用しているため、価格が高く設定されていることが多いです。こうしたコストは消費者に転嫁されるため、ペットのために高価なサプリメントに投資することをためらう飼い主にとっては、特に他のペット用健康食品と比較した場合、利用しにくいものとなっています。

ナチュラル・オーガニック製品への注目の高まり

ペットの飼い主は、ペットの健康、特に腸の健康、免疫サポート、消化を改善するために、ホリスティックで化学物質を含まないソリューションを求めるようになっています。このような自然派製品へのシフトは、人工添加物や保存料、有害な化学物質を含まないオーガニック原料を使用したプロバイオティクスの開発を後押ししています。こうしたサプリメントは、副作用の心配がある従来のペット用医薬品に代わる、より安全で効果的な代替品として注目されています。ペットの腸内健康の重要性に対する認識が高まる中、各ブランドは天然植物由来成分、有益なバクテリア、有機栄養素を配合したプロバイオティクス製品の処方に注力しています。

規制監督の欠如

ペット用プロバイオティクス・サプリメント市場における規制監督の欠如は、消費者とメーカーの双方にとって大きな課題となっています。FDAのような機関による厳しい規制の対象となるヒト用プロバイオティクスとは異なり、ペット用プロバイオティクスは監視の目が限定的であるため、製品の品質や安全基準が一貫していないです。このような監視体制の欠如は、サプリメントによっては、謳い文句通りの成分が含まれていなかったり、効果がなかったり、あるいはペットに有害である可能性さえあることを意味します。標準化された試験や明確な表示ガイドラインがなければ、ペットの飼い主は正しい製品を選ぶのに苦労し、ペットの健康を危険にさらす可能性があります。

COVID-19の影響：

COVID-19の大流行は、ペット用プロバイオティクス・サプリメント市場に大きな影響を与えました。当初、サプライチェーンの混乱と製造の停止が原材料と最終製品の不足を招き、製品の入手に影響を与えました。さらに物流の課題も重なり、出荷が遅れ、コストが上昇しました。パンデミックの間、ペットの健康を優先させる飼い主がいたため売上が伸びた一方、経済的な制約に直面し、サプリメントのような必需品以外への支出を抑えた飼い主もいた。このような課題にもかかわらず、パンデミックはオンラインショッピングへのシフトを加速させ、市場成長の維持に貢献しました。

予測期間中はカプセルセグメントが最大になる見込み

カプセル分野は、ペットに有益なバクテリアを供給する便利で効率的かつ正確な方法を提供することで、予測期間中最大のシェアを占めると予想されます。ペットの飼い主が動物の消化器系の健康をより意識するようになるにつれ、カプセルは、正確な投与や一貫した投与が困難な粉末や液体に代わる、投与しやすい選択肢を提供します。カプセルは正確な投与量を保証し、プロバイオティクスの効力を維持し、空気や湿気にさらされて劣化するのを防ぎます。さらに、腸の健康に特化したペット用サプリメントに対する需要の高まりが、動物のサイズ、品種、健康上のニーズに応じて調整された選択肢を持つカプセル製剤の技術革新を促進しています。

消化器系健康分野は予測期間中に最も高いCAGRが見込まれる

消化器系健康分野は、ペットの全体的な健康を促進するためにペット用プロバイオティクス・サプリメントの強化に焦点を当てているため、予測期間中に急成長すると予測されます。これらのサプリメントは、ペットの消化器系に有益なバクテリアを導入することにより、腸の健康を改善し、免疫力を高め、最適な消化をサポートするように設計されています。ペットの消化器系のバランスを保つことの重要性を認識する飼い主が増えるにつれ、高品質のプロバイオティクスの需要が急増しています。これらのサプリメントは、下痢、便秘、食物過敏症、その他の消化器系の障害など、特定の問題に対処するように調整されています。プロバイオティクス製剤の進歩は、現在では犬、猫、エキゾチックアニマルなど、さまざまな種類のペットに最大限の効果を保証する、種特異的な菌株を含んでいます。こうした要素が、このセグメントの成長を後押ししています。

最大のシェアを占める地域：

アジア太平洋地域は、予測期間を通じて市場の最大シェアを維持する見通しです。中国、日本、インドなどの国々でペットの飼育率が上昇を続ける中、ペットの飼い主はペットの健康維持、特に消化器系の健康維持の重要性を認識するようになっています。獣医師はペット用プロバイオティクスの利点を認識し、胃腸の健康、アレルギー、免疫系サポートなどの問題に対処するためにプロバイオティクスの使用を勧めるようになっています。この傾向は、ペットの腸内環境とその全体的な健康状態との関連性に対する意識の高まりによってさらに加速しています。粉末、カプセル、おやつなど、幅広い種類のプロバイオティクス・サプリメントが入手可能になったことで、この地域全体で、飼い主がこれらの製品をペットの食事に取り入れることが容易になった。

CAGRが最も高い地域：

予測期間中、欧州地域が最も高いCAGRを示すと推定されます。ペットの飼い主は、バランスの取れた消化器系が全身の健康を支え、免疫力を高め、エネルギーレベルを向上させることを認識し、ペットにとっての腸の健康の重要性を認識するようになっています。その結果、ペットの健康的な消化機能の維持を助けるプロバイオティクス・サプリメントに対する需要が、特にペットの飼育率が高く、飼い主が高級健康食品への投資を厭わない欧州で高まっています。ペットの間で胃腸の問題、アレルギー、過敏症が蔓延していることが、プロバイオティック・ソリューションの需要をさらに押し上げています。

無料カスタマイズサービス：

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

• 企業プロファイル
  • 追加市場プレイヤーの包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査情報源
  • 1次調査情報源
  • 2次調査情報源
  • 前提条件

第3章 市場動向分析

• ドライバー
• 抑制要因
• 機会
• 脅威
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 世界のペット用プロバイオティクスサプリメント市場：形態別

• 粉末
• カプセル
• ソフトチュー
• 液体

第6章 世界のペット用プロバイオティクスサプリメント市場：機能別

• 免疫力増強剤
• 腸の健康
• アレルギーサポート
• 消化器系の健康
• その他の機能

第7章 世界のペット用プロバイオティクスサプリメント市場：販売チャネル別

• 電子商取引
• スーパーマーケット
• ペットフードショップ
• 獣医クリニック

第8章 世界のペット用プロバイオティクスサプリメント市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他アジア太平洋
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他中東とアフリカ

第9章 主な発展

• 契約、パートナーシップ、コラボレーション、合弁事業
• 買収と合併
• 新製品発売
• 事業拡大
• その他の主要戦略

第10章 企業プロファイリング

• BASF SE
• Bayer AG
• Cargill, Incorporated
• Kemin Industries
• Lallemand Inc
• Mars Petcare Inc
• Nestle Purina Petcare
• Nutramax Laboratories
• VetriScience Laboratories
• Probiotics International Ltd
• Wellness Pet Company
• Hill's Pet Nutrition
• Troy Animal Healthcare
• Alltech
• Pala-Tech Laboratories

List of Tables

• Table 1 Global Pet Probiotics Supplements Market Outlook, By Region (2022-2030) ($MN)
• Table 2 Global Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
• Table 3 Global Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
• Table 4 Global Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
• Table 5 Global Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
• Table 6 Global Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
• Table 7 Global Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
• Table 8 Global Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
• Table 9 Global Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
• Table 10 Global Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
• Table 11 Global Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
• Table 12 Global Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
• Table 13 Global Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 14 Global Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
• Table 15 Global Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
• Table 16 Global Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
• Table 17 Global Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
• Table 18 North America Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
• Table 19 North America Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
• Table 20 North America Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
• Table 21 North America Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
• Table 22 North America Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
• Table 23 North America Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
• Table 24 North America Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
• Table 25 North America Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
• Table 26 North America Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
• Table 27 North America Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
• Table 28 North America Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
• Table 29 North America Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
• Table 30 North America Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 31 North America Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
• Table 32 North America Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
• Table 33 North America Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
• Table 34 North America Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
• Table 35 Europe Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
• Table 36 Europe Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
• Table 37 Europe Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
• Table 38 Europe Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
• Table 39 Europe Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
• Table 40 Europe Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
• Table 41 Europe Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
• Table 42 Europe Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
• Table 43 Europe Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
• Table 44 Europe Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
• Table 45 Europe Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
• Table 46 Europe Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
• Table 47 Europe Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 48 Europe Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
• Table 49 Europe Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
• Table 50 Europe Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
• Table 51 Europe Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
• Table 52 Asia Pacific Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
• Table 53 Asia Pacific Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
• Table 54 Asia Pacific Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
• Table 55 Asia Pacific Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
• Table 56 Asia Pacific Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
• Table 57 Asia Pacific Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
• Table 58 Asia Pacific Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
• Table 59 Asia Pacific Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
• Table 60 Asia Pacific Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
• Table 61 Asia Pacific Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
• Table 62 Asia Pacific Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
• Table 63 Asia Pacific Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
• Table 64 Asia Pacific Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 65 Asia Pacific Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
• Table 66 Asia Pacific Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
• Table 67 Asia Pacific Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
• Table 68 Asia Pacific Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
• Table 69 South America Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
• Table 70 South America Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
• Table 71 South America Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
• Table 72 South America Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
• Table 73 South America Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
• Table 74 South America Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
• Table 75 South America Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
• Table 76 South America Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
• Table 77 South America Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
• Table 78 South America Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
• Table 79 South America Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
• Table 80 South America Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
• Table 81 South America Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 82 South America Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
• Table 83 South America Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
• Table 84 South America Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
• Table 85 South America Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
• Table 86 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
• Table 87 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
• Table 88 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
• Table 89 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
• Table 90 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
• Table 91 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
• Table 92 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
• Table 93 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
• Table 94 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
• Table 95 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
• Table 96 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
• Table 97 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
• Table 98 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 99 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
• Table 100 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
• Table 101 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
• Table 102 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)

According to Stratistics MRC, the Global Pet Probiotics Supplements Market is accounted for $780 million in 2024 and is expected to reach $1,088 million by 2030 growing at a CAGR of 5.7% during the forecast period. Pet probiotics supplements are dietary products designed to support the digestive health of pets, particularly dogs and cats. These supplements contain live beneficial bacteria or yeast strains that help maintain a healthy balance of gut flora. They are often used to help pets recover from illnesses, after antibiotic treatments, or during times of stress that might disrupt their gut health.

According to the World Health Organization (WHO), the minimum live bacterial count should be 106 CFU/g to have beneficial health effects.

Market Dynamics:

Driver:

Rising awareness of pet health

Pet owners are becoming more conscious of the importance of maintaining their pets' overall well-being, not just in terms of physical fitness but also gut health. Probiotics, which contain beneficial bacteria, help promote a healthy digestive system in pets, improving nutrient absorption, reducing gastrointestinal issues like diarrhea, and boosting immune function. As pets' diets evolve, with more focus on balanced, natural foods, probiotics are gaining recognition as an essential part of a pet's daily regimen. The rise in awareness of pet health has been fueled by greater access to information through social media, veterinary care advancements, and pet health influencers, making owners more proactive in preventing health issues.

Restraint:

High cost of premium probiotic products

The high cost of premium probiotic products is a significant barrier to the growth of the pet probiotics supplements market. Many premium probiotics, which promise superior quality and more effective results, are often priced higher due to the use of advanced technology, higher-quality ingredients, and stringent manufacturing standards. These costs are passed on to consumers, making them less accessible to pet owners who may be hesitant to invest in expensive supplements for their pets, especially when compared to other pet health products.

Opportunity:

Rising focus on natural and organic products

Pet owners are increasingly seeking holistic and chemical-free solutions to improve their pets' health, particularly in gut health, immune support, and digestion. This shift toward natural products is driving the development of probiotics that are made from organic ingredients, free from artificial additives, preservatives, and harmful chemicals. These supplements are seen as safer and more effective alternatives to traditional pet medications, which may have side effects. With rising awareness about the importance of gut health for pets, brands are focusing on formulating probiotic products with natural, plant-based ingredients, beneficial bacteria and organic nutrients.

Threat:

Lack of regulatory oversight

The lack of regulatory oversight in the pet probiotics supplement market is creating significant challenges for both consumers and manufacturers. Unlike human probiotics, which are subject to stringent regulations by agencies like the FDA, pet probiotics face limited scrutiny, leading to inconsistent product quality and safety standards. This lack of oversight means that some supplements may not contain the ingredients they claim, may be ineffective, or could even be harmful to pets. Without standardized testing or clear labeling guidelines, pet owners may struggle to choose the right products, potentially risking their pets' health.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the pet probiotics supplements market. Initially, supply chain disruptions and manufacturing halts led to shortages of raw materials and finished products, affecting product availability. This was further compounded by logistical challenges, which delayed shipments and increased costs. While some pet owners prioritized their pets' health during the pandemic, driving an increase in sales, others faced financial constraints, which led to reduced discretionary spending on non-essential items like supplements. Despite the challenges, the pandemic accelerated the shift toward online shopping, which helped maintain market growth.

The Capsules segment is expected to be the largest during the forecast period

Capsules segment is expected to dominate the largest share over the estimated period, by offering a convenient, efficient, and precise way to deliver beneficial bacteria to pets. As pet owners become more conscious of their animals' digestive health, capsules provide an easy-to-administer alternative to powders or liquids, which may be difficult to dose correctly or administer consistently. Capsules ensure accurate dosage and maintain the potency of probiotics, preventing degradation from exposure to air or moisture. Additionally, the rising demand for specialized pet supplements focused on gut health is driving innovation in capsule formulations, with options tailored for different animal sizes, breeds, and health needs.

The Digestive Health segment is expected to have the highest CAGR during the forecast period

Digestive Health segment is estimated to grow at a rapid pace during the forecast period as it focuses on enhancing pet probiotic supplements to promote overall wellness in pets. These supplements are designed to improve gut health, boost immunity, and support optimal digestion by introducing beneficial bacteria into a pet's digestive system. As more pet owners recognize the importance of maintaining their pets' digestive balance, the demand for high-quality probiotics has surged. These supplements are tailored to address specific issues like diarrhea, constipation, food sensitivities, and other digestive disturbances. Advances in probiotic formulations now include species-specific strains, ensuring maximum effectiveness for different types of pets, whether dogs, cats or exotic animals. These elements are boosting the segmental growth.

Region with largest share:

Asia Pacific region is poised to hold the largest share of the market throughout the extrapolated period. As pet ownership continues to rise in countries like China, Japan, and India, pet owners are becoming more aware of the importance of maintaining their pets' health, particularly through digestive wellness. Veterinarians, recognizing the benefits of probiotics for pets, are increasingly advising their use to address issues like gastrointestinal health, allergies, and immune system support. This growing trend is further fueled by the rise in awareness of pet gut health and its link to overall well-being. The availability of a wide range of probiotic supplements, including powders, capsules, and treats, has made it easier for pet owners to integrate these products into their pets' diets across the region.

Region with highest CAGR:

Europe region is estimated to witness the highest CAGR during the projected time frame. Pet owners are increasingly aware of the importance of gut health for their pets, recognizing that a balanced digestive system supports overall well-being, boosts immunity, and improves energy levels. As a result, there is growing demand for probiotic supplements that aid in the maintenance of healthy digestion in pets, especially in Europe where pet ownership is high and owners are willing to invest in premium health products. The growing prevalence of gastrointestinal issues, allergies, and sensitivities among pets further fuels the demand for probiotic solutions.

Key players in the market

Some of the key players in Pet Probiotics Supplements market include BASF SE, Bayer AG, Cargill, Incorporated, Kemin Industries, Lallemand Inc, Mars Petcare Inc, Nestle Purina Petcare, Nutramax Laboratories, VetriScience Laboratories, Probiotics International Ltd, Wellness Pet Company, Hill's Pet Nutrition, Troy Animal Healthcare, Alltech and Pala-Tech Laboratories.

Key Developments:

In November 2024, Dhanuka Agritech Limited, one of India's leading agri input companies, has signed an agreement to acquire international rights to the active ingredients Iprovalicarb and Triadimenol. With this acquisition, Dhanuka plans to expand its footprint in more than 20 countries, including the regions of LATAM, EMEA and Asia including India.

In April 2024, General Mills acquired the Belgium-based premium pet food brand Edgards and Cooper as part of its Accelerate Strategy. With this acquisition, General Mills aims to target the premium pet market in European markets.

Forms Covered:

• Powder
• Capsules
• Soft Chews
• Liquid

Functionalities Covered:

• Immunity Booster
• Gut Health
• Allergy Support
• Digestive Health
• Other Functionalities

Sales Channels Covered:

• Ecommerce
• Supermarket
• Pet Food Shops
• Veterinary Clinics

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Emerging Markets
• 3.7 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Pet Probiotics Supplements Market, By Form

• 5.1 Introduction
• 5.2 Powder
• 5.3 Capsules
• 5.4 Soft Chews
• 5.5 Liquid

6 Global Pet Probiotics Supplements Market, By Functionality

• 6.1 Introduction
• 6.2 Immunity Booster
• 6.3 Gut Health
• 6.4 Allergy Support
• 6.5 Digestive Health
• 6.6 Other Functionalities

7 Global Pet Probiotics Supplements Market, By Sales Channel

• 7.1 Introduction
• 7.2 Ecommerce
• 7.3 Supermarket
• 7.4 Pet Food Shops
• 7.5 Veterinary Clinics

8 Global Pet Probiotics Supplements Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 BASF SE
• 10.2 Bayer AG
• 10.3 Cargill, Incorporated
• 10.4 Kemin Industries
• 10.5 Lallemand Inc
• 10.6 Mars Petcare Inc
• 10.7 Nestle Purina Petcare
• 10.8 Nutramax Laboratories
• 10.9 VetriScience Laboratories
• 10.10 Probiotics International Ltd
• 10.11 Wellness Pet Company
• 10.12 Hill's Pet Nutrition
• 10.13 Troy Animal Healthcare
• 10.14 Alltech
• 10.15 Pala-Tech Laboratories