SoI （System of Insight）市場の2030年までの予測：コンポーネント別、展開モード別、用途別、エンドユーザー別、地域別の世界分析

Stratistics MRCによると、世界のSoI （System of Insight）市場は2023年に28億5,000万米ドルを占め、予測期間中のCAGRは24.2％で成長し、2030年には130億1,000万米ドルに達すると予測されています。

洞察のシステム」とは、従来の「記録のシステム」と「関与のシステム」のデータソースを組み合わせて、データの消費、収集、分析を行い、顧客体験をサポートし、向上させる技術を指します。システム・オブ・インサイトは、行動主導型の洞察力を活用してパーソナライゼーションを即座に展開するために、消費者とのインタラクション・データを作成する時点で、洗練された分析を運用設定に適用します。

シーゲイト・テクノロジーPLCによると、世界中で作成されるデータ量は、2015年の12ゼタバイトから、2020年には47ゼタバイト、2025年には163ゼタバイトに増加する見込みです。

データ量の増加と複雑化

生成されるデータ量の増加に伴い、大規模で多様なデータセットを迅速に処理・分析できるスケーラブルな洞察システムが必要とされています。増大するデータ量を管理するために、この要件はスケーラブルなアーキテクチャ、クラウドベースのサービス、分散コンピューティングモデルの構築を後押ししています。データ管理システムは、ソーシャルメディア、IoTデバイス、センサーなど、複数のチャネルからの非構造化データと構造化データを含むデータソースの複雑さの結果として進化しています。この多様なデータ環境を効率的に管理するために、SOIプロバイダーはデータ統合、データ品質管理、データガバナンスソリューションの改善に取り組んでいます。

限られた導入と利用

多くの制限の結果、企業がSOIソリューションの導入や活用が困難になった場合、市場の全体的な拡大が鈍化する可能性があります。採用率が低いと、特定のテクノロジーはあまり有用でない、あるいは不可欠でないという考えに影響され、市場の成長を妨げるかもしれないです。SOIソリューションが十分に利用されていないことから、非効率的な資源配分が生じるかもしれないです。企業はSOIシステムの購入と維持に多額の費用を費やすかもしれないが、導入が不十分なため、投資を最大限に活用できず、費用を浪費するかもしれないです。

分析とAIテクノロジーの進歩

System of Insightプラットフォームは、人工知能（AI）と高度なアナリティクスにより、大規模で複雑な情報をより迅速に処理、分析し、洞察を引き出すことができます。これにより、自然言語処理（NLP）、予測分析、異常検知、ディープラーニングなどの機能を使用した、より深く洞察に満ちたデータ分析が可能になります。このように、アナリティクスとAI技術の急速な拡大により、SOIソリューションの継続的なイノベーションが求められています。市場競争力を維持するために、プロバイダーは最新の動向を反映したシステムに更新する必要があります。

熟練した人材の不足

AI、データ分析、SOI技術に精通した有資格者の不足は、企業がSOIシステムの展開を成功させることをより困難にするかもしれないです。経験不足は、企業がこれらの技術を効率的に導入し使用することを困難にするかもしれないです。有能なスタッフがいなければ、企業はSOIシステムを購入しても、その投資を最大限に活用することが難しくなります。この非効率は、リソースを浪費し、市場の成長を妨げる技術を十分に活用しないことによって、投資収益率に影響を与える可能性があります。

COVID-19の影響

疫病の流行は、企業全体のデジタル・トランスフォーメーションをより緊急なものにしました。企業は、顧客の嗜好の変化、サプライチェーンの中断、遠隔地での雇用などに迅速に対応しなければならないです。その結果、データ主導の選択を迅速かつ効果的に行うためにSOIソリューションを利用することが重視されるようになった。さらに、伝染病の流行によってビジネスの優先順位が変わり、SOIの使用事例が変化しました。ヘルスケアデータを管理し、サプライチェーンを改善し、オンラインショッピングのブームに対応するために、eコマース、物流、ヘルスケアを含む業界ではSOIソリューションの需要が増加しました。

顧客分析セグメントは予測期間中最大になると予想される

顧客分析セグメントは有利な成長をすると推定されます。なぜなら、個別の消費者グループまたはペルソナを発見するために、この研究は行動、嗜好、購買習慣、および他の適切な特性に基づいて顧客をセグメント化するのに役立つからです。不満を指し示す行動パターンを発見することで、顧客分析を使用するSOIプラットフォームは、解約や顧客減少の可能性を予測することができます。これにより積極的な顧客維持方法が可能になり、企業は重要な顧客を維持するために先手を打てるようになり、市場の成長を後押しします。

予測期間中、小売＆eコマース分野のCAGRが最も高くなる見込み

小売＆eコマース分野は、予測期間中に最も高いCAGR成長が見込まれます。これは、eコマース市場の拡大と消費者製品の需要拡大により、小売業界の売上が大幅に伸びているためです。ビッグデータ・ソリューションの利用により、この分野ではデータが生成されています。さらに、業界の競争激化により、参加企業は供給プロセス全体を通じて効果的なオペレーションを保証する必要に迫られています。様々なマーケットプレースや消費者との接点から得られる大量のリアルタイムの構造化・非構造化データは、予測的・処方的アナリティクスによって活用され、最適なトレード・プロモーションを管理するための有益な提案に変えることができます。

最大のシェアを占める地域：

インド零細中小企業省が最近発表したデータによると、同国には5,000万社のMSMEが存在し、世界最大のMSMEのひとつに数えられています。同地域は、かなりの量の商品とサービスを輸出しています。同地域では、BFSI産業も拡大しています。したがって、これらの産業が発展すれば、ストリーミング分析産業も発展すると思われます。世界最大の上場損害保険会社であるChubbは、中小企業（SME）のリスク管理要件に対応するため、アジア太平洋地域に小規模な商業部門を開設しました。

CAGRが最も高い地域：

北米の技術環境は強固であり、クラウドコンピューティング、アナリティクス、人工知能、データ管理における顕著な発展が見られるため、予測期間中のCAGRは北米が最も高いと予測されます。これらの開発は複雑なSOIシステムの作成と使用をサポートします。データセキュリティとコンプライアンスは、CCPAやGDPRのような厳格なデータプライバシー規則のため、北米の企業にとって最優先事項です。強力なセキュリティ対策は、データ保護と規制遵守を保証し、企業の信頼を高めるために、この分野でSOIプロバイダーによって強調されています。

無料カスタマイズサービス：

本レポートをご購読のお客様は、以下の無料カスタマイズオプションのいずれかを受けることができます：

• 企業プロファイル
  • 追加市場企業の包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査ソース
  • 1次調査ソース
  • 2次調査ソース
  • 前提条件

第3章 市場動向分析

• 促進要因
• 抑制要因
• 機会
• 脅威
• アプリケーション分析
• エンドユーザー分析
• 新興市場
• 新型コロナウイルス感染症（COVID-19）の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 世界のSoI （System of Insight）市場：コンポーネント別

• サービス
  • マネージドサービス
  • プロフェッショナルサービス
• ソリューション

第6章 世界のSoI （System of Insight）市場：展開モード別

• クラウド
• オンプレミス

第7章 世界のSoI （System of Insight）市場：用途別

• 販売およびマーケティング管理
• 顧客分析
• 従業員管理
• リスクとコンプライアンスの管理
• 業務管理
• その他の用途

第8章 世界のSoI （System of Insight）市場：エンドユーザー別

• 政府と防衛
• 小売と電子商取引
• BFSI
• ヘルスケアとライフサイエンス
• 電気通信とIT
• 製造業
• エネルギーと公共事業
• その他のエンドユーザー

第9章 世界のSoI （System of Insight）市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他の欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他のアジア太平洋
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他の南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他の中東・アフリカ

第10章 主な発展

• 契約、パートナーシップ、コラボレーション、合弁事業
• 買収と合併
• 新製品の発売
• 事業拡大
• その他の主要戦略

第11章 企業プロファイル

• Oracle
• TIBCO Software
• Plutora
• Signals Analytics
• Correleta
• Radicalbit
• IBM
• Striim
• NGDATA
• GoodData
• SAP
• SAS Institute
• Splunk Inc.
• INETCO Systems Limited
• Panorama Software
• Capgemini
• Accenture
• Genpact
• KPMG International Cooperative
• Wipro Limited

List of Tables

• Table 1 Global System of Insight Market Outlook, By Region (2021-2030) ($MN)
• Table 2 Global System of Insight Market Outlook, By Component (2021-2030) ($MN)
• Table 3 Global System of Insight Market Outlook, By Services (2021-2030) ($MN)
• Table 4 Global System of Insight Market Outlook, By Managed Services (2021-2030) ($MN)
• Table 5 Global System of Insight Market Outlook, By Professional services (2021-2030) ($MN)
• Table 6 Global System of Insight Market Outlook, By Solutions (2021-2030) ($MN)
• Table 7 Global System of Insight Market Outlook, By Deployment Mode (2021-2030) ($MN)
• Table 8 Global System of Insight Market Outlook, By Cloud (2021-2030) ($MN)
• Table 9 Global System of Insight Market Outlook, By On-Premise (2021-2030) ($MN)
• Table 10 Global System of Insight Market Outlook, By Application (2021-2030) ($MN)
• Table 11 Global System of Insight Market Outlook, By Sales & Marketing Management (2021-2030) ($MN)
• Table 12 Global System of Insight Market Outlook, By Customer Analytics (2021-2030) ($MN)
• Table 13 Global System of Insight Market Outlook, By Workforce Management (2021-2030) ($MN)
• Table 14 Global System of Insight Market Outlook, By Risk & Compliance Management (2021-2030) ($MN)
• Table 15 Global System of Insight Market Outlook, By Operations Management (2021-2030) ($MN)
• Table 16 Global System of Insight Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 17 Global System of Insight Market Outlook, By End User (2021-2030) ($MN)
• Table 18 Global System of Insight Market Outlook, By Government & Defense (2021-2030) ($MN)
• Table 19 Global System of Insight Market Outlook, By Retail & eCommerce (2021-2030) ($MN)
• Table 20 Global System of Insight Market Outlook, By BFSI (2021-2030) ($MN)
• Table 21 Global System of Insight Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 22 Global System of Insight Market Outlook, By Telecommunications & IT (2021-2030) ($MN)
• Table 23 Global System of Insight Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 24 Global System of Insight Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 25 Global System of Insight Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 26 North America System of Insight Market Outlook, By Country (2021-2030) ($MN)
• Table 27 North America System of Insight Market Outlook, By Component (2021-2030) ($MN)
• Table 28 North America System of Insight Market Outlook, By Services (2021-2030) ($MN)
• Table 29 North America System of Insight Market Outlook, By Managed Services (2021-2030) ($MN)
• Table 30 North America System of Insight Market Outlook, By Professional services (2021-2030) ($MN)
• Table 31 North America System of Insight Market Outlook, By Solutions (2021-2030) ($MN)
• Table 32 North America System of Insight Market Outlook, By Deployment Mode (2021-2030) ($MN)
• Table 33 North America System of Insight Market Outlook, By Cloud (2021-2030) ($MN)
• Table 34 North America System of Insight Market Outlook, By On-Premise (2021-2030) ($MN)
• Table 35 North America System of Insight Market Outlook, By Application (2021-2030) ($MN)
• Table 36 North America System of Insight Market Outlook, By Sales & Marketing Management (2021-2030) ($MN)
• Table 37 North America System of Insight Market Outlook, By Customer Analytics (2021-2030) ($MN)
• Table 38 North America System of Insight Market Outlook, By Workforce Management (2021-2030) ($MN)
• Table 39 North America System of Insight Market Outlook, By Risk & Compliance Management (2021-2030) ($MN)
• Table 40 North America System of Insight Market Outlook, By Operations Management (2021-2030) ($MN)
• Table 41 North America System of Insight Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 42 North America System of Insight Market Outlook, By End User (2021-2030) ($MN)
• Table 43 North America System of Insight Market Outlook, By Government & Defense (2021-2030) ($MN)
• Table 44 North America System of Insight Market Outlook, By Retail & eCommerce (2021-2030) ($MN)
• Table 45 North America System of Insight Market Outlook, By BFSI (2021-2030) ($MN)
• Table 46 North America System of Insight Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 47 North America System of Insight Market Outlook, By Telecommunications & IT (2021-2030) ($MN)
• Table 48 North America System of Insight Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 49 North America System of Insight Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 50 North America System of Insight Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 51 Europe System of Insight Market Outlook, By Country (2021-2030) ($MN)
• Table 52 Europe System of Insight Market Outlook, By Component (2021-2030) ($MN)
• Table 53 Europe System of Insight Market Outlook, By Services (2021-2030) ($MN)
• Table 54 Europe System of Insight Market Outlook, By Managed Services (2021-2030) ($MN)
• Table 55 Europe System of Insight Market Outlook, By Professional services (2021-2030) ($MN)
• Table 56 Europe System of Insight Market Outlook, By Solutions (2021-2030) ($MN)
• Table 57 Europe System of Insight Market Outlook, By Deployment Mode (2021-2030) ($MN)
• Table 58 Europe System of Insight Market Outlook, By Cloud (2021-2030) ($MN)
• Table 59 Europe System of Insight Market Outlook, By On-Premise (2021-2030) ($MN)
• Table 60 Europe System of Insight Market Outlook, By Application (2021-2030) ($MN)
• Table 61 Europe System of Insight Market Outlook, By Sales & Marketing Management (2021-2030) ($MN)
• Table 62 Europe System of Insight Market Outlook, By Customer Analytics (2021-2030) ($MN)
• Table 63 Europe System of Insight Market Outlook, By Workforce Management (2021-2030) ($MN)
• Table 64 Europe System of Insight Market Outlook, By Risk & Compliance Management (2021-2030) ($MN)
• Table 65 Europe System of Insight Market Outlook, By Operations Management (2021-2030) ($MN)
• Table 66 Europe System of Insight Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 67 Europe System of Insight Market Outlook, By End User (2021-2030) ($MN)
• Table 68 Europe System of Insight Market Outlook, By Government & Defense (2021-2030) ($MN)
• Table 69 Europe System of Insight Market Outlook, By Retail & eCommerce (2021-2030) ($MN)
• Table 70 Europe System of Insight Market Outlook, By BFSI (2021-2030) ($MN)
• Table 71 Europe System of Insight Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 72 Europe System of Insight Market Outlook, By Telecommunications & IT (2021-2030) ($MN)
• Table 73 Europe System of Insight Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 74 Europe System of Insight Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 75 Europe System of Insight Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 76 Asia Pacific System of Insight Market Outlook, By Country (2021-2030) ($MN)
• Table 77 Asia Pacific System of Insight Market Outlook, By Component (2021-2030) ($MN)
• Table 78 Asia Pacific System of Insight Market Outlook, By Services (2021-2030) ($MN)
• Table 79 Asia Pacific System of Insight Market Outlook, By Managed Services (2021-2030) ($MN)
• Table 80 Asia Pacific System of Insight Market Outlook, By Professional services (2021-2030) ($MN)
• Table 81 Asia Pacific System of Insight Market Outlook, By Solutions (2021-2030) ($MN)
• Table 82 Asia Pacific System of Insight Market Outlook, By Deployment Mode (2021-2030) ($MN)
• Table 83 Asia Pacific System of Insight Market Outlook, By Cloud (2021-2030) ($MN)
• Table 84 Asia Pacific System of Insight Market Outlook, By On-Premise (2021-2030) ($MN)
• Table 85 Asia Pacific System of Insight Market Outlook, By Application (2021-2030) ($MN)
• Table 86 Asia Pacific System of Insight Market Outlook, By Sales & Marketing Management (2021-2030) ($MN)
• Table 87 Asia Pacific System of Insight Market Outlook, By Customer Analytics (2021-2030) ($MN)
• Table 88 Asia Pacific System of Insight Market Outlook, By Workforce Management (2021-2030) ($MN)
• Table 89 Asia Pacific System of Insight Market Outlook, By Risk & Compliance Management (2021-2030) ($MN)
• Table 90 Asia Pacific System of Insight Market Outlook, By Operations Management (2021-2030) ($MN)
• Table 91 Asia Pacific System of Insight Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 92 Asia Pacific System of Insight Market Outlook, By End User (2021-2030) ($MN)
• Table 93 Asia Pacific System of Insight Market Outlook, By Government & Defense (2021-2030) ($MN)
• Table 94 Asia Pacific System of Insight Market Outlook, By Retail & eCommerce (2021-2030) ($MN)
• Table 95 Asia Pacific System of Insight Market Outlook, By BFSI (2021-2030) ($MN)
• Table 96 Asia Pacific System of Insight Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 97 Asia Pacific System of Insight Market Outlook, By Telecommunications & IT (2021-2030) ($MN)
• Table 98 Asia Pacific System of Insight Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 99 Asia Pacific System of Insight Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 100 Asia Pacific System of Insight Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 101 South America System of Insight Market Outlook, By Country (2021-2030) ($MN)
• Table 102 South America System of Insight Market Outlook, By Component (2021-2030) ($MN)
• Table 103 South America System of Insight Market Outlook, By Services (2021-2030) ($MN)
• Table 104 South America System of Insight Market Outlook, By Managed Services (2021-2030) ($MN)
• Table 105 South America System of Insight Market Outlook, By Professional services (2021-2030) ($MN)
• Table 106 South America System of Insight Market Outlook, By Solutions (2021-2030) ($MN)
• Table 107 South America System of Insight Market Outlook, By Deployment Mode (2021-2030) ($MN)
• Table 108 South America System of Insight Market Outlook, By Cloud (2021-2030) ($MN)
• Table 109 South America System of Insight Market Outlook, By On-Premise (2021-2030) ($MN)
• Table 110 South America System of Insight Market Outlook, By Application (2021-2030) ($MN)
• Table 111 South America System of Insight Market Outlook, By Sales & Marketing Management (2021-2030) ($MN)
• Table 112 South America System of Insight Market Outlook, By Customer Analytics (2021-2030) ($MN)
• Table 113 South America System of Insight Market Outlook, By Workforce Management (2021-2030) ($MN)
• Table 114 South America System of Insight Market Outlook, By Risk & Compliance Management (2021-2030) ($MN)
• Table 115 South America System of Insight Market Outlook, By Operations Management (2021-2030) ($MN)
• Table 116 South America System of Insight Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 117 South America System of Insight Market Outlook, By End User (2021-2030) ($MN)
• Table 118 South America System of Insight Market Outlook, By Government & Defense (2021-2030) ($MN)
• Table 119 South America System of Insight Market Outlook, By Retail & eCommerce (2021-2030) ($MN)
• Table 120 South America System of Insight Market Outlook, By BFSI (2021-2030) ($MN)
• Table 121 South America System of Insight Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 122 South America System of Insight Market Outlook, By Telecommunications & IT (2021-2030) ($MN)
• Table 123 South America System of Insight Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 124 South America System of Insight Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 125 South America System of Insight Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 126 Middle East & Africa System of Insight Market Outlook, By Country (2021-2030) ($MN)
• Table 127 Middle East & Africa System of Insight Market Outlook, By Component (2021-2030) ($MN)
• Table 128 Middle East & Africa System of Insight Market Outlook, By Services (2021-2030) ($MN)
• Table 129 Middle East & Africa System of Insight Market Outlook, By Managed Services (2021-2030) ($MN)
• Table 130 Middle East & Africa System of Insight Market Outlook, By Professional services (2021-2030) ($MN)
• Table 131 Middle East & Africa System of Insight Market Outlook, By Solutions (2021-2030) ($MN)
• Table 132 Middle East & Africa System of Insight Market Outlook, By Deployment Mode (2021-2030) ($MN)
• Table 133 Middle East & Africa System of Insight Market Outlook, By Cloud (2021-2030) ($MN)
• Table 134 Middle East & Africa System of Insight Market Outlook, By On-Premise (2021-2030) ($MN)
• Table 135 Middle East & Africa System of Insight Market Outlook, By Application (2021-2030) ($MN)
• Table 136 Middle East & Africa System of Insight Market Outlook, By Sales & Marketing Management (2021-2030) ($MN)
• Table 137 Middle East & Africa System of Insight Market Outlook, By Customer Analytics (2021-2030) ($MN)
• Table 138 Middle East & Africa System of Insight Market Outlook, By Workforce Management (2021-2030) ($MN)
• Table 139 Middle East & Africa System of Insight Market Outlook, By Risk & Compliance Management (2021-2030) ($MN)
• Table 140 Middle East & Africa System of Insight Market Outlook, By Operations Management (2021-2030) ($MN)
• Table 141 Middle East & Africa System of Insight Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 142 Middle East & Africa System of Insight Market Outlook, By End User (2021-2030) ($MN)
• Table 143 Middle East & Africa System of Insight Market Outlook, By Government & Defense (2021-2030) ($MN)
• Table 144 Middle East & Africa System of Insight Market Outlook, By Retail & eCommerce (2021-2030) ($MN)
• Table 145 Middle East & Africa System of Insight Market Outlook, By BFSI (2021-2030) ($MN)
• Table 146 Middle East & Africa System of Insight Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 147 Middle East & Africa System of Insight Market Outlook, By Telecommunications & IT (2021-2030) ($MN)
• Table 148 Middle East & Africa System of Insight Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 149 Middle East & Africa System of Insight Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 150 Middle East & Africa System of Insight Market Outlook, By Other End Users (2021-2030) ($MN)

According to Stratistics MRC, the Global System of Insight Market is accounted for $2.85 billion in 2023 and is expected to reach $13.01 billion by 2030 growing at a CAGR of 24.2% during the forecast period. The term "systems of insight" describes technology that uses a combination of traditional "systems of record" and "systems of engagement" data sources for data consumption, collecting, and analysis in order to support and enhance the customer experience. Systems of insight apply sophisticated analytics to operational settings at the point where they create consumer interaction data for instantaneous deployment of personalization by utilizing behaviour-driven insights.

According to Seagate Technology PLC, the volume of data created worldwide is expected to increase to 47 zettabytes and 163 zettabytes in 2020 and 2025, respectively, from 12 zettabytes in 2015.

Market Dynamics:

Driver:

Rising data volumes and complexity

Scalable systems of insight systems that can quickly handle and analyze big, varied datasets are necessary in light of the increasing amounts of data being generated. In order to manage the increasing volume of data, this requirement drives the creation of scalable architectures, cloud-based services, and distributed computing models. Data management systems are evolving as a result of the complexity of data sources, including unstructured and structured data, from several channels like social media, IoT devices, sensors, etc. In order to efficiently manage this varied data landscape, SOI providers innovate to offer improved data integration, data quality management, and data governance solutions.

Restraint:

Limited implementation and utilization

The total expansion of the market may be slowed down when businesses encounter difficulties implementing or underutilize SOI solutions as a result of many limitations. Low adoption rates might influence the idea that certain technologies are less useful or essential, which would hinder the market's growth. Ineffective resource allocation might arise from underusing SOI solutions. Businesses may spend a lot of money on purchasing and maintaining SOI systems, but because of poor implementation, they may not get the most out of their investments, wasting money.

Opportunity:

Advancements in analytics and AI technologies

System of Insight platforms can process, analyze, and extract insights from large and complex information more quickly thanks to artificial intelligence (AI) and sophisticated analytics. This enables deeper and more insightful data analysis using features including natural language processing (NLP), predictive analytics, anomaly detection, and deep learning. Thus, continuous innovation in SOI solutions is required due to the rapid expansion of analytics and AI technology. To remain competitive in the market, providers need to update their systems to reflect the most recent developments.

Threat:

Lack of skilled talent

The lack of qualified personnel with expertise in AI, data analytics, and SOI technologies may make it more difficult for enterprises to successfully deploy SOI systems. Lack of experience may make it difficult for businesses to implement and use these technologies efficiently. Without competent staff, organizations may purchase SOI systems but find it difficult to get the most out of their investments. This inefficiency can affect the return on investment by wasting resources and underutilizing technologies hampering the growth of the market.

COVID-19 Impact

The epidemic made digital transformation across businesses more urgent. Businesses have to quickly adjust to shifting customer preferences, supply chain interruptions, and remote employment. As a result, there is now more emphasis on using SOI solutions to quickly and effectively make data-driven choices. Furthermore, business priorities changed as a result of the epidemic, which changed the use cases for SOI. In order to manage healthcare data, improve supply chains, and handle the boom in online shopping, industries including e-commerce, logistics, and healthcare saw an increase in demand for SOI solutions.

The customer analytics segment is expected to be the largest during the forecast period

The customer analytics segment is estimated to have a lucrative growth, because in order to discover separate consumer groups or personas, this study assists in segmenting customers based on behaviour, preferences, buying habits, and other pertinent characteristics. By spotting behavioural patterns that point to discontent, SOI platforms using customer analytics may forecast possible churn or client attrition. This makes proactive retention methods possible, enabling companies to take preemptive action to hold onto key clients boosting the growth of the market.

The retail & ecommerce segment is expected to have the highest CAGR during the forecast period

The retail & ecommerce segment is anticipated to witness the highest CAGR growth during the forecast period, because of the sales in the retail industry are growing significantly as a result of the expanding e-commerce market and the growing demand for consumer products. The use of big data solutions has resulted in the generation of data inside the sector. Moreover, heightened industry rivalry has compelled participants to guarantee effective operation throughout the supply process. Large volumes of real-time structured and unstructured data from various marketplaces and consumer touchpoints may be tapped into by predictive and prescriptive analytics, which can then turn it into useful suggestions for managing the best trade promotions.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period as the Indian Ministry of Micro, Small, and Medium Enterprises recently released data showing that the country has 50 million MSMEs, ranking it among the largest MSMEs globally. The area exports a significant amount of goods and services. In the area, the BFSI industry is also expanding. Thus, as these industries develop so will the streaming analytics industry. The largest publicly listed property and casualty insurance company in the world, Chubb, has opened a small commercial section in Asia Pacific specifically to serve small and medium-sized businesses' (SMEs') risk management requirements which drives the growth of the market in this region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the technology environment in North America is strong, with notable developments in cloud computing, analytics, artificial intelligence, and data management. These developments support the creation and use of complex SOI systems. Data security and compliance are top priorities for firms in North America due to strict data privacy rules such as the CCPA and GDPR. Strong security measures are emphasized by SOI providers in this area to guarantee data protection and regulatory compliance, increasing company confidence.

Key players in the market:

Some of the key players profiled in the System of Insight Market include Oracle, TIBCO Software, Plutora, Signals Analytics, Correleta, Radicalbit, IBM, Striim, NGDATA, GoodData, SAP, SAS Institute, Splunk Inc., INETCO Systems Limited, Panorama Software, Capgemini, Accenture, Genpact, KPMG International Cooperative and Wipro Limited

Key Developments:

In August 2023, Oracle announced Oracle Compute Cloud@Customer, a rack-scale cloud infrastructure that enables organizations to use Oracle Cloud Infrastructure (OCI) compute services anywhere.

In July 2023, Oracle announced the general availability of MySQL HeatWave Lakehouse, delivering an industry first by enabling customers to query data in object storage as fast as querying data inside the database.

In June 2023, Cloud Software Group announced a strategic partnership with Midis Group through its subsidiary MiCloudSW Ltd., in its journey to better serve its channel and customers in most of Eastern Europe, the Middle East, and Africa.

Components Covered:

• Services
• Solutions

Deployment Modes Covered:

• Cloud
• On-Premise

Applications Covered:

• Sales & Marketing Management
• Customer Analytics
• Workforce Management
• Risk & Compliance Management
• Operations Management
• Other Applications

End Users Covered:

• Government & Defense
• Retail & eCommerce
• BFSI
• Healthcare & Life Sciences
• Telecommunications & IT
• Manufacturing
• Energy & Utilities
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global System of Insight Market, By Component

• 5.1 Introduction
• 5.2 Services
  • 5.2.1 Managed Services
  • 5.2.2 Professional services
• 5.3 Solutions

6 Global System of Insight Market, By Deployment Mode

• 6.1 Introduction
• 6.2 Cloud
• 6.3 On-Premise

7 Global System of Insight Market, By Application

• 7.1 Introduction
• 7.2 Sales & Marketing Management
• 7.3 Customer Analytics
• 7.4 Workforce Management
• 7.5 Risk & Compliance Management
• 7.6 Operations Management
• 7.7 Other Applications

8 Global System of Insight Market, By End User

• 8.1 Introduction
• 8.2 Government & Defense
• 8.3 Retail & eCommerce
• 8.4 BFSI
• 8.5 Healthcare & Life Sciences
• 8.6 Telecommunications & IT
• 8.8 Manufacturing
• 8.8 Energy & Utilities
• 8.9 Other End Users

9 Global System of Insight Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Oracle
• 11.2 TIBCO Software
• 11.3 Plutora
• 11.4 Signals Analytics
• 11.5 Correleta
• 11.6 Radicalbit
• 11.7 IBM
• 11.8 Striim
• 11.9 NGDATA
• 11.10 GoodData
• 11.11 SAP
• 11.12 SAS Institute
• 11.13 Splunk Inc.
• 11.14 INETCO Systems Limited
• 11.15 Panorama Software
• 11.16 Capgemini
• 11.17 Accenture
• 11.18 Genpact
• 11.19 KPMG International Cooperative
• 11.20 Wipro Limited