マルチチャネル分析の市場規模、シェア、成長分析、コンポーネント別、展開モデル別、エンドユーザー別、地域別 - 産業予測、2025～2032年

マルチチャネル分析の世界市場規模は、2023年に141億米ドルと評価され、2024年の172億4,000万米ドルから2032年には863億1,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは22.3％で成長する見通しです。

世界のマルチチャネル分析市場は、主にカスタマージャーニーの複雑化によって牽引されており、企業はさまざまなタッチポイントにおける顧客の行動を包括的に理解する必要があります。デジタルチャネルと膨大な顧客データの増加により、顧客インサイトへの統一的なアプローチが必要となり、マーケティング戦略の最適化と顧客体験の向上が促進されます。しかし市場には、異なるチャネル間の断片的なデータ統合や、一貫性のないフォーマットや不十分なインフラによるまとまった分析の妨げなど、大きな課題も存在します。さらに、熟練したデータアナリストの不足やデータプライバシーに関する懸念も、市場の成長を妨げる障害となっています。企業はこれらの問題に対処するため、複雑な競合情勢を乗り越えて競争力を維持する必要があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ

マルチチャネル分析市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソフトウェア
• サービス

マルチチャネル分析市場規模：展開モデル別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウドベース

マルチチャネル分析市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 小売・Eコマース
• BFSI
• ヘルスケア
• 通信
• メディア＆エンターテインメント
• 旅行とホスピタリティ
• その他

マルチチャネル分析市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Amplitude（United States）
• IBM（United States）
• Adobe（United States）
• Google（United States）
• Information Builders（United States）
• Tableau Software（United States）
• Looker（United States）
• SAP（Germany）
• Microsoft（United States）
• MicroStrategy（United States）
• Insight Squared（United States）
• Oracle（United States）
• Salesforce（United States）

結論と提言

Global Multichannel Analytics Market size was valued at USD 14.1 billion in 2023 and is poised to grow from USD 17.24 billion in 2024 to USD 86.31 billion by 2032, growing at a CAGR of 22.3% during the forecast period (2025-2032).

The global multichannel analytics market is primarily driven by the increasing complexity of customer journeys, as businesses require a comprehensive understanding of customer behaviors across various touchpoints. The rise of digital channels and extensive customer data necessitates a unified approach to customer insights, which promotes optimized marketing strategies and enhanced customer experiences. However, the market also encounters significant challenges, including fragmented data integration across different channels, which hampers cohesive analysis due to inconsistent formats and inadequate infrastructure. Additionally, the shortage of skilled data analysts and data privacy concerns present obstacles that hinder market growth. As organizations strive to address these issues, they must navigate the complex landscape of multichannel analytics to maintain a competitive edge.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Multichannel Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Multichannel Analytics Market Segments Analysis

Global Multichannel Analytics Market is segmented by Component, Deployment Model, End Users and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Model, the market is segmented into On-Premises and Cloud-Based. Based on End Users, the market is segmented into Retail & E-commerce, BFSI, Healthcare, Telecommunications, Media & Entertainment, Travel & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Multichannel Analytics Market

The Global Multichannel Analytics market is driven by the evolving dynamics of customer interactions across various digital and physical touchpoints. Businesses are increasingly seeking to harness these multifaceted engagements to gain a comprehensive understanding of their customers. By utilizing multichannel analytics, companies can create a holistic view of customer interaction profiles, enabling them to uncover intricate behaviors and nuances within customer journeys. This capability not only enhances the overall customer experience but also optimizes marketing strategies, allowing businesses to tailor their approaches more effectively and foster stronger connections with their audience across all channels.

Restraints in the Global Multichannel Analytics Market

The Global Multichannel Analytics market faces significant challenges due to the integration of diverse data types from various channels. The presence of data silos, coupled with numerous format options, complicates the process of obtaining a comprehensive view of the customer. This fragmentation hampers the successful implementation of multichannel analytics, as organizations struggle to consolidate and analyze the information effectively. Without a unified approach to data integration, businesses encounter obstacles in leveraging analytics to enhance customer insights and optimize their marketing strategies, ultimately limiting their ability to fully capitalize on the potential benefits of multichannel analytics.

Market Trends of the Global Multichannel Analytics Market

The global multichannel analytics market is increasingly shaped by the pursuit of hyper-personalization and the optimization of the customer journey. Businesses are leveraging advanced analytics to gain deeper insights into individual customer preferences, enabling them to tailor interactions across various channels. This strategic approach not only enhances the relevance of communications and offerings but also fosters stronger customer engagement and satisfaction. As organizations embrace data-driven decision-making, the demand for robust multichannel analytics solutions continues to rise, positioning them as essential tools for navigating complex customer journeys and driving loyalty in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Multichannel Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Multichannel Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Multichannel Analytics Market Size by End Users & CAGR (2025-2032)

• Market Overview
• Retail & E-commerce
• BFSI
• Healthcare
• Telecommunications
• Media & Entertainment
• Travel & Hospitality
• Others

Global Multichannel Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Model, End Users)
  • US
  • Canada
• Europe (Component, Deployment Model, End Users)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Model, End Users)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Model, End Users)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Model, End Users)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amplitude (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Looker (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insight Squared (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations