ボディミスト市場規模、シェア、成長分析、製品別、性別、用途別、流通チャネル別、地域別-2025年～2032年産業予測

ボディミストの世界市場規模は2023年に52億米ドルと評価され、予測期間（2025年～2032年）のCAGRは4.9%で、2024年の54億6,000万米ドルから2032年には79億8,000万米ドルに成長する見通しです。

世界のボディミスト市場は、消費者の嗜好の新興国市場、化粧品セクターに対する政府の支援策、革新的な製品開発の波によって力強い成長を遂げています。各国政府は、補助金の支給や輸出の促進によってパーソナルケア産業を強化し、軽量で爽やかなフレグランス製品の生産と受け入れの拡大を促進しています。特にAIと機械学習の活用により、個人の嗜好や地域の気候条件に合わせた超個性的な香りの創造が可能になるなど、大きな進歩がフレグランスの展望を変えつつあります。さらに、ブランドは環境に優しいパッケージング、アルコールフリーの処方、太陽光発電を利用した製造など、持続可能な慣行を採用することで、環境意識の高い消費者の需要に応えており、最終的には環境への影響を最小限に抑えながら、消費者の全体的な体験を向上させています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ボディミスト市場規模：製品タイプ別& CAGR（2025年～2032年）

• 市場概要
• アルコールベース
• 水性
• エッセンシャルオイルベース

ボディミスト市場規模：性別別：& CAGR（2025年～2032年）

• 市場概要
• 男性
• 女性
• ユニセックス

ボディミスト市場規模：用途別& CAGR（2025年～2032年）

• 市場概要
• 普段着
• スポーツとフィットネス
• 特別な機会

ボディミスト市場規模：流通チャネル別& CAGR（2025年～2032年）

• 市場概要
• スーパーマーケットとハイパーマーケット
• オンライン小売
• コンビニエンスストア
• 薬局
• 専門店

ボディミスト市場規模& CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他の欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他の中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

• Victoria's Secret（USA）
• Bath & Body Works（USA）
• Sol de Janeiro（USA）
• Dior（France）
• Chanel（France）
• The Body Shop（UK）
• L'Occitane en Provence（France）
• Phlur（USA）
• Glossier（USA）
• NEST New York（USA）
• Kopari Beauty（USA）
• Plum（India）
• Forest Essentials（India）
• Nykaa Cosmetics（India）
• Layer'r Wottagirl（India）
• Axe（UK/Netherlands）
• Nivea（Germany）
• Engage（India）
• Bella Vita Organic（India）
• Body Cupid（India）

結論と提言

Global Body Mist Market size was valued at USD 5.2 Billion in 2023 and is poised to grow from USD 5.46 Billion in 2024 to USD 7.98 Billion by 2032, growing at a CAGR of 4.9% in the forecast period (2025-2032).

The global body mist market is experiencing robust growth driven by evolving consumer preferences, supportive government initiatives for the cosmetics sector, and a wave of innovative product development. Governments are enhancing the personal care industry by offering subsidies and promoting exports, facilitating increased production and acceptance of lightweight, refreshing fragrance products. Significant advancements are transforming the fragrance landscape, particularly through the use of AI and machine learning, which allow for the creation of hyper-personalized scents tailored to individual preferences and local climate conditions. Additionally, brands are responding to eco-conscious consumer demands by adopting sustainable practices, including eco-friendly packaging, alcohol-free formulas, and solar-powered manufacturing, ultimately enhancing the overall consumer experience while minimizing environmental impact.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Body Mist market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Body Mist Market Segments Analysis

The global body mist market is segmented into product type, application, gender, distribution channel, and region. By product, the market is classified into alcohol-based body mists, water-based body mists, and essential oil-based body mists. Depending on gender, it is segmented into male, female, and unisex. According to the application, the market is daily wear, sports & fitness, and special occasions. As per distribution channel, it is categorized into supermarkets & hypermarkets, online retail, convenience stores, pharmacies, and specialty stores. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Body Mist Market

The Global Body Mist market is being significantly driven by the rising demand for clean beauty and skin-sensitive formulations, particularly those free from harsh chemicals and alcohol. This shift in consumer preference has prompted brands to innovate their body mist offerings, focusing on plant-based ingredients, essential oil infusions, and dermatologist-tested products. As consumers increasingly prioritize skin-friendly and eco-conscious options, the market is poised for robust growth. This evolving landscape reflects a strong outlook for body mist products that cater to the preferences of health-conscious individuals, underscoring the increasing importance of safe and sustainable beauty solutions.

Restraints in the Global Body Mist Market

The Global Body Mist market faces a challenge due to the lower adoption rates among male consumers compared to their female counterparts. Despite the introduction of unisex and male-targeted body mist products, male usage remains relatively limited, hindering the market's expansion in specific demographics. This disparity restricts growth potential, as the overall appeal of body mists has not yet resonated strongly with male customers. As a result, the market may struggle to fully capitalize on opportunities that could arise from a more balanced consumer base, affecting overall sales and market development. Addressing this gap could enhance market dynamics significantly.

Market Trends of the Global Body Mist Market

The Global Body Mist market is witnessing a significant trend towards sustainable and clean fragrances, driven by heightened consumer preferences for eco-friendly and health-conscious products. This shift has prompted brands to innovate by introducing plant-based, alcohol-free body mists packaged in biodegradable containers. Both major and niche players in the industry are increasingly adopting greener product development practices, aligning their offerings with global sustainability goals. As consumers become more environmentally aware, the demand for vegan, cruelty-free, and environmentally safe formulations is reshaping the market landscape, fostering a competitive edge for companies that prioritize sustainability in their product lines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Body Mist Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Alcohol-Based
• Water-Based
• Essential Oil-Based

Global Body Mist Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female
• Unisex

Global Body Mist Market Size by Application & CAGR (2025-2032)

• Market Overview
• Daily Wear
• Sports & Fitness
• Special Occasions

Global Body Mist Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Online Retail
• Convenience Stores
• Pharmacies
• Specialty Stores

Global Body Mist Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Gender, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sol de Janeiro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phlur (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glossier (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEST New York (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kopari Beauty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plum (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nykaa Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Layer'r Wottagirl (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axe ((UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nivea (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Engage (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bella Vita Organic (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Body Cupid (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations