有機ホエイプロテインの市場規模、シェア、成長分析：タイプ別、用途別、エンドユーザー別、地域別 - 産業予測、2025年～2032年

有機ホエイプロテインの世界市場規模は、2023年に95億米ドルと評価され、2024年には102億米ドル、2032年には183億米ドルに達し、予測期間（2025-2032年）中のCAGRで7.6％の成長が予測されています。

世界の有機ホエイプロテイン市場は、主に健康とウェルネスに対する消費者の関心の高まりによって、かなりの拡大が見られます。オーガニック製品への嗜好の高まりが市場成長を後押ししており、個人が化学物質を含まないクリーンラベルのサプリメントを求める傾向が強まっています。この動向は、フィットネス愛好家やアスリートを含む健康志向の消費者の間で特に顕著です。eコマースの台頭が市場へのアクセスを拡大する一方、新興国における可処分所得の増加や乳糖不耐症に対する意識の高まりが、消費者をオーガニックや牧草飼育の乳タンパク質源へと向かわせました。膜ろ過や精密ろ過などの技術の進歩は、製品の純度と栄養含有量を高め、生物活性化合物の保存を可能にしています。このような技術革新により、より高品質なタンパク質の生産が可能になり、健康志向の消費者にとって有機ホエイプロテインはより魅力的なものとなっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客購買行動分析

有機ホエイプロテインの市場規模：タイプ別、CAGR（2025年～2032年）

• 市場概要
• WPC
• WPH
• WPI
• その他

有機ホエイプロテインの市場規模：用途別、CAGR（2025年～2032年）

• 市場概要
• ニュートラシューティカル・栄養補助食品
• 食品・飲料
• パーソナルケア・化粧品
• その他

有機ホエイプロテインの市場規模：エンドユーザー別、CAGR（2025年～2032年）

• 市場概要
• アスリート、ボディビルダー
• 健康志向の消費者
• その他

有機ホエイプロテインの市場規模：地域別、CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• NOW Foods（USA）
• Organic Protein Company（UK）
• Organic Valley（USA）
• The Milky Whey（USA）
• SunOpta Grains and Foods Group（USA）
• Bio Synergy（UK）
• Hilmar Cheese Co.（USA）
• Leprino Foods Co.（USA）
• Mopro Nutrition（USA）
• Nestle（Switzerland）

結論と提言

Global Organic Whey Protein Market size was valued at USD 9.5 Billion in 2023 poised to grow to between USD 10.2 Billion in 2024 to USD 18.3 Billion by 2032, growing at a CAGR of 7.6% in the forecast period (2025-2032).

The global organic whey protein market is witnessing considerable expansion, primarily driven by heightened consumer interest in health and wellness. A growing preference for organic products is propelling market growth, as individuals increasingly seek chemical-free and clean-label supplements. This trend is particularly pronounced among health-centric consumers, including fitness enthusiasts and athletes. The rise of e-commerce has expanded market accessibility, while increasing disposable incomes in emerging economies and heightened awareness of lactose intolerance have nudged consumers towards organic and grass-fed dairy protein sources. Technological advancements, such as membrane filtration and microfiltration, are enhancing product purity and nutritional content, allowing for the preservation of bioactive compounds. These innovations enable the production of higher-quality proteins, making organic whey protein more appealing to health-conscious consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Organic Whey Protein market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Organic Whey Protein Market Segments Analysis

The global organic whey protein market is segmented based on type, application, end-user, and regions. In terms of type, the market is segmented into whey protein concentrate, hydrolyzed whey protein, whey protein isolate, and others. Based on application, market is segmented into nutraceutical and dietary supplements, food and beverages, personal care and cosmetics, and others. Based on end-user, the market is segmented into athletes, bodybuilder, health-conscious consumers and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America and the Middle East & Africa.

Driver of the Global Organic Whey Protein Market

The global surge in health consciousness among consumers is driving the demand for clean-label, high-protein products such as organic whey protein. Individuals increasingly prioritize health through fitness, weight management, and preventive healthcare, leading them to seek out organic protein options that align with their wellness goals. As nearly sixty percent of adults actively participate in various fitness activities, the preference for nutritious, organic food sources becomes more pronounced. This growing awareness of health and nutrition is steering consumers toward organic whey protein, positioning it as a preferred choice for those seeking to enhance their overall well-being.

Restraints in the Global Organic Whey Protein Market

The Global Organic Whey Protein market encounters significant challenges due to stringent agricultural practices, rigorous quality control, and certification standards that lead to elevated production costs for manufacturers. These increased expenses ultimately reflect in the pricing of organic whey protein, making it less attainable for consumers in price-sensitive segments. Consequently, the high costs can impede broader market adoption and pose competitive hurdles, as potential buyers may opt for more affordable alternatives. Thus, these financial constraints can limit the growth and expansion of the market, hindering its overall potential and accessibility to a wider audience.

Market Trends of the Global Organic Whey Protein Market

The Global Organic Whey Protein market is witnessing a significant trend driven by the escalating demand for clean-label nutrition among consumers. As health-conscious individuals increasingly favor products devoid of artificial additives, hormones, and GMOs, there is a surge in interest toward organic whey protein. This trend is further bolstered by a heightened focus on ingredient transparency and ethical sourcing, prompting brands to enhance their credibility through organic certification and traceability. Consequently, the market is evolving to meet these consumer expectations, fostering innovation and positioning organic whey protein as a preferred choice for those prioritizing health and nutrition.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Organic Whey Protein Market Size by Type & CAGR (2025-2032)

• Market Overview
• Whey Protein Concentrate
• Hydrolyzed Whey Protein
• Whey Protein Isolate
• Others

Global Organic Whey Protein Market Size by Application & CAGR (2025-2032)

• Market Overview
• Nutraceutical and Dietary Supplements
• Food and Beverages
• Personal care and Cosmetics
• Others

Global Organic Whey Protein Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Athletes, Bodybuilder
• Health-Conscious Consumers
• Others

Global Organic Whey Protein Market Size & CAGR (2025-2032)

• North America (Type, Application, End-User)
  • US
  • Canada
• Europe (Type, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Protein Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Valley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Milky Whey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta Grains and Foods Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bio Synergy (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilmar Cheese Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leprino Foods Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mopro Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations