薬用菓子類の市場規模、シェア、成長分析、剤形別、流通チャネル別、用途別、エンドユーザー別、地域別 - 産業予測、2025年～2032年

薬用菓子類の世界市場規模は2023年に68億米ドルとなり、予測期間（2025-2032年）のCAGRは4.6%で、2024年の71億1,000万米ドルから2032年には101億9,000万米ドルに成長する見通しです。

薬用菓子類の世界市場は、便利な形態の健康サプリメントや市販薬に対する需要の高まりによって成長を遂げています。この分野では、グミやトローチなどの菓子類の魅力を活用しながら、医薬品有効成分や栄養補助食品を楽しく効果的に投与することができます。セルフメディケーションの傾向と相まって、軽微な健康問題がますます蔓延していることがこの需要を支えており、特に子どもや成人の間では、従来の錠剤に代わるものを好む人々にとって魅力的です。しかし、厳しい試験と承認プロセスを課す厳しい規制要件や、薬用製品とキャンディ製品に関する消費者の誤解によるマーケティングの難しさなどの課題も残っており、これは市場浸透に影響を与え、製剤コストの上昇につながる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析
• ケーススタディ
• 顧客購買行動分析

薬用菓子類市場規模：処方別& CAGR（2025-2032）

• 市場概要
• ハードキャンディー
• チューイーキャンディー
• グミ
• トローチ
• チョコレート

薬用菓子類市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット
• 薬局
• オンライン小売
• 健康食品店
• コンビニエンスストア

薬用菓子類市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 栄養補助食品
• 咳止めドロップ
• 痛みの緩和
• 消化器系の健康
• 風邪の緩和

薬用菓子類市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 子供
• 大人
• 高齢者

薬用菓子類市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Haleon plc（United Kingdom）
• Procter & Gamble（United States）
• Bayer AG（Germany）
• Nutrigums（United Kingdom）
• Church & Dwight Co., Inc.（United States）
• First Day（United States）
• Pfizer Inc.（United States）
• Johnson & Johnson（United States）
• Herbalife Nutrition Ltd.（United States）
• Amway Corp.（United States）
• Nestle S.A.（Switzerland）
• Mars, Incorporated（United States）
• Mondelez International, Inc.（United States）
• Nutrabolt（United States）
• Vitafusion（United States）

結論と提言

Global Medicated Confectionery Market size was valued at USD 6.8 billion in 2023 and is poised to grow from USD 7.11 billion in 2024 to USD 10.19 billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The global market for medicated confectionery is experiencing growth driven by the rising demand for health supplements and over-the-counter medications in convenient formats. This sector leverages the appeal of confectionery items, such as gummies and lozenges, while effectively administering active pharmaceutical ingredients or nutraceuticals in an enjoyable manner. The increasing prevalence of minor health issues, coupled with a trend toward self-medication, supports this demand, particularly appealing to those who prefer alternatives to traditional pills, especially among children and adults. However, challenges persist, including stringent regulatory requirements that impose rigorous testing and approval processes, alongside marketing difficulties due to consumer misconceptions about medicated versus candy products, which can impact market penetration and lead to higher formulation costs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Medicated Confectionery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Medicated Confectionery Market Segments Analysis

Global Medicated Confectionery Market is segmented by Formulation, Distribution Channel, Application, End User and region. Based on Formulation, the market is segmented into Hard Candy, Chewy Candy, Gummies, Lozenges and Chocolate. Based on Distribution Channel, the market is segmented into Supermarkets, Pharmacies, Online Retail, Health Food Stores and Convenience Stores. Based on Application, the market is segmented into Nutritional Supplements, Cough Drops, Pain Relief, Digestive Health and Cold Relief. Based on End User, the market is segmented into Children, Adults and Elderly. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Medicated Confectionery Market

The Global Medicated Confectionery market is significantly propelled by consumers' increasing preference for convenient and enjoyable forms of medication, rather than traditional pills or capsules. Many individuals, particularly children and the elderly, find it challenging to swallow tablets, which may pose risks such as aspiration, or they may simply dislike the flavor. As a result, they often seek alternatives in confectionery aisles for a more palatable method of consumption. Medicated options like gummies, chewables, and lozenges provide a fun and effective way to take vitamins, supplements, and over-the-counter medications, thereby enhancing patient compliance and expanding the market's reach across diverse demographics.

Restraints in the Global Medicated Confectionery Market

A significant challenge facing the global medicated confectionery market is the complex regulatory landscape that governs the intersection of food and pharmaceutical products, along with the intricate formulation challenges that arise. The process of assessing the stability, dosage, and bioavailability of active pharmaceutical ingredients (APIs) or nutraceuticals within confectionery formats necessitates considerable investment in research and development. Regulatory bodies often enforce stringent guidelines regarding product claims, processing, and labeling to ensure safety and efficacy, which can lead to increased development expenses and prolonged approval timelines. These regulatory hurdles can restrict rapid market entry and expansion for various stakeholders, thereby stifling growth opportunities.

Market Trends of the Global Medicated Confectionery Market

The Global Medicated Confectionery market is witnessing a significant surge driven by the rising consumer demand for functional and personalized products. As health-conscious consumers increasingly seek confectionery that offers specific wellness benefits-such as cognitive enhancement and immune support-manufacturers are compelled to innovate. This has led to a wave of targeted formulations that integrate specialized vitamins, botanicals, and other active ingredients. Additionally, the market is seeing a rise in custom medicated gummies and chewables tailored to individual health requirements, reflecting a broader trend towards personalization in health solutions. This shift underscores a pivotal evolution in consumer preferences, making personalized medicated confectionery an essential segment of the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Medicated Confectionery Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Hard Candy
• Chewy Candy
• Gummies
• Lozenges
• Chocolate

Global Medicated Confectionery Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Pharmacies
• Online Retail
• Health Food Stores
• Convenience Stores

Global Medicated Confectionery Market Size by Application & CAGR (2025-2032)

• Market Overview
• Nutritional Supplements
• Cough Drops
• Pain Relief
• Digestive Health
• Cold Relief

Global Medicated Confectionery Market Size by End User & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Elderly

Global Medicated Confectionery Market Size & CAGR (2025-2032)

• North America (Formulation, Distribution Channel, Application, End User)
  • US
  • Canada
• Europe (Formulation, Distribution Channel, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Formulation, Distribution Channel, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Formulation, Distribution Channel, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Formulation, Distribution Channel, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrigums (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Day (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitafusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations