フラッフパルプの市場規模、シェア、成長分析、供給源別、グレード別、用途別、最終用途別、地域別 - 産業予測、2025年～2032年

フラッフパルプの世界市場規模は2023年に102億米ドルと評価され、2024年の106億6,000万米ドルから2032年には151億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは4.5％で成長する見通しです。

世界のフラッフパルプ市場は、新興国市場と先進国市場の両方における吸収性衛生製品に対する需要の高まりに後押しされ、力強い成長を遂げています。都市化、可処分所得の増加、衛生意識の高まり、特に月経や高齢者のケア管理が、これらの製品に対する需要を促進しています。メーカーは生産能力を拡大し、長繊維の針葉樹を調達することで、高品質の供給を維持しています。市場を形成する主な動向は、持続可能性を求める消費者と規制当局の圧力に後押しされた、持続可能なパッケージングと生分解性製品へのシフトです。パルプ業界では、コスト削減と環境負荷低減のため、再生材や環境に優しい製法などの革新が進んでいます。さらに、特にアジア太平洋とラテンアメリカでは、より新しいヘルスケア用途が、一人当たりの支出額の大幅な成長に寄与すると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ

フラッフパルプ市場規模：供給源別& CAGR（2025-2032）

• 市場概要
• テーダマツ
• スラッシュパイン

フラッフパルプ市場規模：グレード別& CAGR（2025-2032）

• 市場概要
• 未処理
• 処理済み

フラッフパルプ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 吸収コア製品
• 女性用衛生用品
• その他の用途

フラッフパルプ市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 使い捨ておむつ
• 成人の失禁
• 女性の衛生
• エアレイド製品
• その他の用途

フラッフパルプ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Georgia-Pacific LLC（USA）
• WestRock Company（USA）
• Suzano Papel e Celulose（Brazil）
• Stora Enso Oyj（Finland）
• UPM-Kymmene Corporation（Finland）
• Celulosa Arauco y Constitucion（ARAUCO）（Chile）
• Weyerhaeuser Company（USA）
• Rayonier Advanced Materials Inc.（USA）
• Klabin SA（Brazil）
• Andritz Group（Austria）
• Metsa Board Oyj（Finland）
• Svenska Cellulosa Aktiebolaget（SCA）（Sweden）

結論と提言

Global Fluff Pulp Market size was valued at USD 10.2 billion in 2023 and is poised to grow from USD 10.66 billion in 2024 to USD 15.16 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

The global fluff pulp market is witnessing robust growth fueled by rising demand for absorbent hygiene products across both developing and developed regions. Urbanization, increased disposable income, and heightened hygiene awareness, particularly around menstrual and senior care management, are driving the demand for these products. Manufacturers are expanding production capacities and sourcing long-fiber softwood to maintain quality supply. A key trend shaping the market is the shift toward sustainable packaging and biodegradable products, spurred by consumer and regulatory pressure for sustainability. Innovations in the pulp industry, including recycled materials and eco-friendly practices, are emerging to reduce costs and environmental impact. Furthermore, newer healthcare applications, particularly in Asia-Pacific and Latin America, are expected to contribute to significant growth in per-capita spending.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fluff Pulp market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fluff Pulp Market Segments Analysis

Global Fluff Pulp Market is segmented by Source, Grade, Application, End Use and region. Based on Source, the market is segmented into Loblolly Pine and Slash Pine. Based on Grade, the market is segmented into Untreated and Treated. Based on Application, the market is segmented into Absorbent Core Products, Feminine Hygiene Products and Other Applications. Based on End Use, the market is segmented into Disposable Diapers, Adult Incontinence, Feminine Hygiene, Air-Laid Products and Other End Uses. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fluff Pulp Market

The global fluff pulp market is experiencing robust growth primarily driven by the surging demand for baby diapers, adult incontinence products, and feminine hygiene items. This trend is particularly influenced by rapid urbanization and increasing disposable incomes, particularly in the Asia Pacific region, where consumers are leaning towards convenience and hygiene. As a result, the consumption of fluff pulp for absorbent cores is on the rise. In response to this burgeoning demand, manufacturers are expanding their production capacities to meet contractual obligations with major brands in the hygiene product sector, establishing a foundation for sustained growth in the industry.

Restraints in the Global Fluff Pulp Market

The global fluff pulp market faces several significant constraints stemming from fluctuations in softwood log prices, which directly affect the pricing of bleached kraft fluff pulp. Natural disasters such as fires and hurricanes, along with geopolitical uncertainties, have contributed to this price variability. Additionally, changes in trade tariffs, particularly between the US and Canada regarding lumber, have introduced further instability, impacting producers' profit margins. As mills cope with rising costs, they may be forced to pass these expenses onto customers or risk narrowing their profit margins. Moreover, unpredictable material costs can hinder producers' ability to meet demand, ultimately affecting production forecasts and competitiveness within the market.

Market Trends of the Global Fluff Pulp Market

The global fluff pulp market is witnessing a significant shift towards sustainability, with manufacturers prioritizing the sourcing of certified wood, such as FSC- or PEFC-certified materials, in response to rising consumer demand for eco-friendly hygiene products. This trend is further fueled by stringent environmental regulations promoting biodegradable alternatives, including agricultural residues and bamboo. Consequently, fluff pulp producers are investing in provenance tracking and eco-labeling initiatives, alongside implementing closed-loop water treatment systems to minimize environmental impact. Brands are capitalizing on this movement by marketing sustainable products, such as eco-friendly diapers and medical dressings, thus driving innovation and commitment to low-impact pulping practices across the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Fluff Pulp Market Size by Source & CAGR (2025-2032)

• Market Overview
• Loblolly Pine
• Slash Pine

Global Fluff Pulp Market Size by Grade & CAGR (2025-2032)

• Market Overview
• Untreated
• Treated

Global Fluff Pulp Market Size by Application & CAGR (2025-2032)

• Market Overview
• Absorbent Core Products
• Feminine Hygiene Products
• Other Applications

Global Fluff Pulp Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Disposable Diapers
• Adult Incontinence
• Feminine Hygiene
• Air-Laid Products
• Other End Uses

Global Fluff Pulp Market Size & CAGR (2025-2032)

• North America (Source, Grade, Application, End Use)
  • US
  • Canada
• Europe (Source, Grade, Application, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Source, Grade, Application, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Source, Grade, Application, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Source, Grade, Application, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Georgia-Pacific LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WestRock Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzano Papel e Celulose (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stora Enso Oyj (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPM-Kymmene Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celulosa Arauco y Constitucion (ARAUCO) (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weyerhaeuser Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rayonier Advanced Materials Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klabin SA (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andritz Group (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metsa Board Oyj (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations