デジタル英語学習の市場規模、シェア、成長分析、展開モード別、ビジネスタイプ別、エンドユーザー別、地域別 - 産業予測、2025年～2032年

デジタル英語学習の世界市場規模は2023年に79億米ドルと評価され、2024年の89億米ドルから2032年には229億9,000万米ドルに拡大し、予測期間（2025年～2032年）のCAGRは12.6%で成長する見通しです。

世界化とデジタル変革が加速する中、効果的な英語習得に対する需要が急増しています。教育環境、職場、移住において英語はますます不可欠なものとなっており、組織や学習者は、アクセスしやすく、柔軟性があり、パーソナライズされた体験を提供するデジタル言語学習プラットフォームの導入を促しています。このようなプラットフォームには、ゲーム化されたレッスン、AIを活用したフィードバック、モバイルアクセシビリティが組み込まれていることが多く、比較的低コストでさまざまな年齢層や場所での学習意欲を高めることができます。世界のデジタル英語学習市場を形成する重要な動向は、AIとアダプティブラーニング技術の統合であり、これにより生徒の成果を高め、企業のスキルアップや教育目標に沿ったオーダーメイドのレッスンが可能になります。さらに、特にアジア太平洋とラテンアメリカでは、政府や民間団体によるEdtechインフラへの大規模な投資が市場の成長を後押ししています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ
• 顧客購買行動分析

デジタル英語学習市場規模：展開モード別& CAGR（2025年～2032年）

• 市場概要
• オンプレミス
• クラウドベース

デジタル英語学習市場規模：ビジネスタイプ別& CAGR（2025年～2032年）

• 市場概要
• 企業間取引（B2B）
• 企業対消費者（B2C）

デジタル英語学習市場規模：エンドユーザー別& CAGR（2025年～2032年）

• 市場概要
• 非学術的学習者
• 学術的な学習者

デジタル英語学習市場規模：地域別& CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• 51Talk Online Education Group
• Berlitz Corp.
• Cambridge University Press
• Cengage Learning Holdings II Inc.
• Chegg Inc.
• Duolingo Inc.
• ELSA Co. Ltd.
• inlingua International Ltd.
• IXL Learning Inc.
• John Wiley and Sons Inc.
• Oxford University Press
• Pearson Plc
• Sanako
• VIPKID HK Ltd.
• Voxy Inc.

結論と提言

Global Digital English Language Learning Market size was valued at USD 7.9 billion in 2023 and is poised to grow from USD 8.9 billion in 2024 to USD 22.99 billion by 2032, growing at a CAGR of 12.6% during the forecast period (2025-2032).

As globalization and digital transformation accelerate, the demand for effective English language acquisition is surging. English is increasingly vital in educational settings, workplaces, and migration, prompting organizations and learners to embrace digital language learning platforms that offer accessible, flexible, and personalized experiences. These platforms often incorporate gamified lessons, AI-driven feedback, and mobile accessibility, fostering engagement across various age groups and locations at a relatively low cost. A key trend shaping the global digital English language learning market is the integration of AI and adaptive learning technologies, allowing for tailored lessons that enhance student outcomes and align with corporate upskilling and educational goals. Furthermore, significant investments in edtech infrastructure by governments and private entities, particularly in the Asia-Pacific and Latin America, are propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital English Language Learning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital English Language Learning Market Segments Analysis

Global Digital English Language Learning Market is segmented by Deployment Mode, Business Type, End User and region. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Business Type, the market is segmented into Business-To-Business (B2B) and Business-To-Consumer (B2C). Based on End User, the market is segmented into Non-Academic Learners and Academic Learners. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital English Language Learning Market

The global digital English language learning market is being significantly fueled by the rising demand for English proficiency, which is essential for international business, education, and migration. As English remains the primary language for global communication, both businesses and educational institutions are increasingly recognizing the need for language training to enhance employability and facilitate mobility. This trend has led to a notable investment in English language solutions, allowing various regions and audiences to adopt these learning tools effectively. Consequently, the market is experiencing robust growth as individuals seek to improve their English skills for diverse opportunities.

Restraints in the Global Digital English Language Learning Market

The Global Digital English Language Learning market faces significant challenges due to disparities in internet access and device availability, especially in lower-income and rural regions. As digital transformation progresses, these gaps hinder the growth potential of online English learning platforms, resulting in unequal educational opportunities for learners. Consequently, this digital divide restricts market expansion and profitability in certain geographical areas and socio-economic segments. Addressing these issues is crucial for ensuring that the benefits of digital language learning can be equitably shared across diverse populations, thus enhancing the overall market potential.

Market Trends of the Global Digital English Language Learning Market

The Global Digital English Language Learning market is increasingly driven by the adoption of artificial intelligence and adaptive learning technologies, as these innovations enable a more personalized and effective learning experience. AI-powered platforms assess learners' proficiency in real-time, tailoring content to meet individual needs and preferences, which significantly enhances engagement and retention rates. This shift towards customized learning pathways not only empowers learners but also guides the strategic planning of EdTech providers, ensuring they align with evolving demands. As institutions and learners seek more impactful solutions, the integration of AI will continue to play a pivotal role in shaping future market trends in digital language education.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Digital English Language Learning Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Digital English Language Learning Market Size by Business Type & CAGR (2025-2032)

• Market Overview
• Business-To-Business (B2B)
• Business-To-Consumer (B2C)

Global Digital English Language Learning Market Size by End User & CAGR (2025-2032)

• Market Overview
• Non-Academic Learners
• Academic Learners

Global Digital English Language Learning Market Size & CAGR (2025-2032)

• North America (Deployment Mode, Business Type, End User)
  • US
  • Canada
• Europe (Deployment Mode, Business Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Mode, Business Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Mode, Business Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Mode, Business Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• 51Talk Online Education Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berlitz Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cambridge University Press
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cengage Learning Holdings II Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ELSA Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• inlingua International Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IXL Learning Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Wiley and Sons Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oxford University Press
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanako
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VIPKID HK Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxy Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations