美術工芸品の市場規模、シェア、成長分析：タイプ別、用途別、ターゲット層別、地域別-産業予測、2025～2032年

世界の美術工芸品の市場規模は2023年に443億米ドルとなり、予測期間（2025～2032年）のCAGRは6.9%で、2024年の473億6,000万米ドルから2032年には807億6,000万米ドルに成長する見通しです。

美術工芸品市場は、現代的なデザインへのシフトと、さまざまな分野における手工芸品需要の高まりによって力強い成長を遂げています。eコマースの浸透により、消費者の画材へのアクセスが大幅に向上し、オンライン小売が促進され、製品需要がさらに高まると予想されます。さらに、観光・旅行産業の拡大は、市場成長にとって有利な機会をもたらしています。手工芸品材料の個性化の動向も需要拡大に寄与しています。小売業やオンラインショッピングの台頭により、美術工芸品産業は急速に発展しており、画材に対する需要の高まりにつながっています。その結果、これらの材料をオンラインで入手できるようになり、世界の美術工芸品市場はさらに浸透・拡大すると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次・一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の展望
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

美術工芸品市場規模：タイプ別、CAGR（2025～2032年）

• 市場概要
• 絵画・デッサン
• 縫製・生地
• ペーパークラフト
• キッズクラフト
• アート・クラフトツール

美術工芸品市場規模：用途別、CAGR（2025～2032年）

• 市場概要
• 個人使用
• 商用利用

美術工芸品市場規模：ターゲット層別、CAGR（2025～2032年）

• 市場概要
• 子供
• 大人
• 高齢者

美術工芸品市場規模：地域別、CAGR（2025～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Faber-Castell（Germany）
• Crayola LLC（USA）
• The Michaels Companies, Inc.（USA）
• Jo-Ann Stores, LLC（USA）
• Hobby Lobby（USA）
• Newell Brands（USA）
• FILA Group（Fabbrica Italiana Lapis ed Affini S.p.A.）（Italy）
• Staedtler Mars GmbH & Co. KG（Germany）
• Etsy, Inc.（USA）
• Winsor & Newton（UK）
• Derwent（UK）
• Mont Marte（Australia）
• Sakura Color Products Corporation（Japan）
• Kokuyo Camlin Ltd.（India）
• Fiskars Group（Finland）
• Cricut, Inc.（USA）
• Formlabs, Inc.（USA）
• Blick Art Materials（USA）

結論と提言

Global Arts and Crafts Market size was valued at USD 44.3 billion in 2023 and is poised to grow from USD 47.36 billion in 2024 to USD 80.76 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The arts and crafts market is experiencing robust growth driven by a shift towards contemporary designs and a rising demand for handicrafts across various sectors. The penetration of e-commerce has significantly enhanced consumer access to art materials, fostering online retailing that is expected to further boost product demand. Additionally, the expansion of the tourism and travel industries presents lucrative opportunities for market growth. The trend towards individualization in handicraft materials is also contributing to increased demand. With the rise of retail and online shopping, the arts and crafts industry is evolving rapidly, leading to heightened demands for art supplies. Consequently, the online availability of these materials is poised to further penetrate and expand the global arts and crafts market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Arts and Crafts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Arts and Crafts Market Segments Analysis

Global Arts and Crafts Market is segmented by Types, Application, Target Audience and region. Based on Types, the market is segmented into Painting & Drawing, Sewing & Fabric, Paper Crafts, Kids Crafts and Arts & Crafts Tools. Based on Application, the market is segmented into Personal Use and Commercial Use. Based on Target Audience, the market is segmented into Children's Crafts, Adult Crafts and Senior Crafts. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Arts and Crafts Market

A major driving force behind the Global Arts and Crafts market is the remarkable rise of e-commerce. The ease of online shopping has significantly boosted market accessibility, especially for niche products. The growing DIY culture, emphasis on customization, and the convenience of home delivery have contributed to an impressive 20% increase in sales of art supplies in 2024 through platforms like Etsy and Amazon. This trend of online purchasing is anticipated to continue gaining momentum through 2025, further enhancing the growth and reach of the arts and crafts industry on a global scale.

Restraints in the Global Arts and Crafts Market

The global arts and crafts market is currently facing significant challenges, primarily due to disruptions in the supply chain that have impacted the availability of essential raw materials like paper, paints, and fabrics. In 2024, prices for certain craft supplies surged by 12% as a result of delivery delays and a shortage of eco-friendly components. This situation has particularly strained small businesses and artisans who rely on affordable raw materials to produce and sell their creations. The overall effects of these supply chain issues present considerable obstacles for growth and sustainability in the arts and crafts sector.

Market Trends of the Global Arts and Crafts Market

The Global Arts and Crafts market is witnessing a significant shift towards sustainable and eco-friendly products, driven by heightened environmental awareness among consumers. This trend is exemplified by major retailers like Michaels and Hobbycraft, who have introduced recyclable paper and biodegradable glue alternatives in 2024, catering to eco-conscious customers. A notable 15% increase in demand for sustainable materials highlights a growing preference for eco-friendly options, which is expected to fuel substantial market growth through 2025. As consumers continue to prioritize sustainability, the arts and crafts sector is likely to evolve, incorporating innovative, environmentally responsible products into its offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Arts and Crafts Market Size by Types & CAGR (2025-2032)

• Market Overview
• Painting & Drawing
• Sewing & Fabric
• Paper Crafts
• Kids Crafts
• Arts & Crafts Tools

Global Arts and Crafts Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal Use
• Commercial Use

Global Arts and Crafts Market Size by Target Audience & CAGR (2025-2032)

• Market Overview
• Children's Crafts
• Adult Crafts
• Senior Crafts

Global Arts and Crafts Market Size & CAGR (2025-2032)

• North America (Types, Application, Target Audience)
  • US
  • Canada
• Europe (Types, Application, Target Audience)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Application, Target Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Application, Target Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Application, Target Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Faber-Castell (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crayola LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Michaels Companies, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jo-Ann Stores, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hobby Lobby (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FILA Group (Fabbrica Italiana Lapis ed Affini S.p.A.) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Staedtler Mars GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winsor & Newton (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Derwent (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mont Marte (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sakura Color Products Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuyo Camlin Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiskars Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cricut, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Formlabs, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blick Art Materials (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations