表紙：ビーコン市場規模、シェア、成長分析、タイプ別、コンポーネント別、接続タイプ別、展開別、用途別、地域別 - 2025～2032年産業予測

市場調査レポート

商品コード

1758678

ビーコン市場規模、シェア、成長分析、タイプ別、コンポーネント別、接続タイプ別、展開別、用途別、地域別 - 2025～2032年産業予測

Beacon Market Size, Share, and Growth Analysis, By Type (iBeacon, Eddystone), By Component (Hardware, Software Development Kit (SDK)), By Connectivity Type, By Deployment, By Application, By Region - Industry Forecast 2025-2032

出版日: 2025年06月19日
発行: SkyQuest
ページ情報: 英文 196 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

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全表示
概要
目次

概要

サンプル依頼リストに入れる

ビーコンの世界市場規模は2023年に91億米ドルとなり、予測期間（2025～2032年）のCAGRは49.7%で、2024年の136億2,000万米ドルから2032年には3,435億9,000万米ドルに成長する見通しです。

世界のビーコン市場は、Bluetooth Low Energy（BLE）技術の進歩により、位置精度とリアルタイムの測位機能が向上し、大きな成長を遂げています。これらの技術革新により、ビーコンの効率が向上し、消費電力が削減され、電池寿命が延びたため、BLEビーコンは小売業、ヘルスケア、観光業などさまざまな業界への長期的な展開において費用対効果が高くなっています。さらに、プロキシミティ・マーケティングの動向の高まりは、市場の展望を再構築しており、企業はショッピングモールや空港のような戦略的な場所で、ターゲットを絞った位置情報ベースのプロモーションを消費者のスマートフォンに直接配信することができます。このようなパーソナライズされた顧客エンゲージメントへのシフトは、ビーコンのインストールに対する需要を増加させ、最終的には顧客とのインタラクションを強化し、売上を向上させ、ビーコン分野の継続的な市場拡大を推進しています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022～2024年）

主要企業プロファイル

Kontakt.io（Poland）
Estimote Inc.（USA）
Gimbal（USA）
BlueCats（Australia）
Accent Systems（Spain）
Blue Sense Networks（United Kingdom）
Beaconstac（USA）
Quuppa（Finland）
Onyx Beacon（Romania）
Radius Networks（USA）
Wiliot（Israel）
Pointr（United Kingdom）
Live Beacon（United Kingdom）

結論と提言

Product Code: SQMIG45H2099

Global Beacon Market size was valued at USD 9.1 billion in 2023 and is poised to grow from USD 13.62 billion in 2024 to USD 343.59 billion by 2032, growing at a CAGR of 49.7% during the forecast period (2025-2032).

The global beacon market is experiencing significant growth driven by advancements in Bluetooth Low Energy (BLE) technology, which enhances location accuracy and real-time positioning capabilities. These innovations have improved beacon efficiency, reducing power consumption and extending battery life, making BLE beacons cost-effective for long-term deployments across various industries such as retail, healthcare, and tourism. Furthermore, the rising trend of proximity marketing is reshaping the market landscape, enabling businesses to deliver targeted, location-based promotions directly to consumers' smartphones in strategic locations like malls and airports. This shift toward personalized customer engagement is increasing demand for beacon installations, ultimately enhancing customer interactions, boosting sales, and propelling continued market expansion in the beacon sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beacon market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beacon Market Segments Analysis

Global Beacon Market is segmented by Type, Component, Connectivity Type, Deployment, Application and region. Based on Type, the market is segmented into iBeacon, Eddystone, AltBeacon and Others. Based on Component, the market is segmented into Hardware and Software Development Kit (SDK). Based on Connectivity Type, the market is segmented into Bluetooth Low Energy (BLE), Wi-Fi, Hybrid and Other. Based on Deployment, the market is segmented into Indoor and Outdoor. Based on Application, the market is segmented into Retail, Travel tourism and hospitality, Healthcare, BFSI and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beacon Market

The global beacon market is experiencing significant growth, primarily driven by the rising demand for personalized and location-specific marketing strategies. Companies, particularly in retail and hospitality sectors, are increasingly leveraging beacon technology to deliver tailored promotions and relevant information to customers in close proximity, thereby enhancing customer engagement and boosting conversion rates. This shift towards real-time, data-centric customer interactions is a key factor propelling the expansion of the market, as businesses recognize the importance of utilizing technology to better connect with consumers and cater to their unique preferences and behaviors.

Restraints in the Global Beacon Market

A significant challenge facing the global beacon market is the rising apprehension surrounding user privacy and data security. Beacons collect and transmit location-based information, which raises alarms about potential unauthorized tracking and the improper use of personal data. These issues can erode consumer trust and may lead to stricter regulatory frameworks, thereby impeding the widespread acceptance and implementation of beacon technology. As concerns about data protection and user privacy continue to amplify, they pose a substantial barrier to the growth and evolution of the beacon market, potentially stifling innovation and limiting its overall market potential.

Market Trends of the Global Beacon Market

The Global Beacon market is witnessing a significant trend towards the integration of beacon technology with Artificial Intelligence (AI) and Internet of Things (IoT) platforms, revolutionizing real-time data analytics and contextual marketing. This convergence enables companies to leverage smart beacons for automated customer interactions, delivering personalized experiences and predictive insights based on consumer behavior. Industries such as retail, healthcare, and logistics are adopting this technology to enhance location intelligence and optimize operational efficiency. As businesses increasingly seek to harness the power of real-time data, the synergy between beacons, AI, and IoT is poised to drive robust growth and innovation in the beacon market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Analysis

Global Beacon Market Size by Type & CAGR (2025-2032)

Market Overview
iBeacon
Eddystone
AltBeacon
Others

Global Beacon Market Size by Component & CAGR (2025-2032)

Market Overview
Hardware
Software Development Kit (SDK)

Global Beacon Market Size by Connectivity Type & CAGR (2025-2032)

Market Overview
Bluetooth Low Energy (BLE)
Wi-Fi
Hybrid
Other

Global Beacon Market Size by Deployment & CAGR (2025-2032)

Market Overview
Indoor
Outdoor

Global Beacon Market Size by Application & CAGR (2025-2032)

Market Overview
Retail
Travel tourism and hospitality
Healthcare
BFSI
Others

Global Beacon Market Size & CAGR (2025-2032)

North America (Type, Component, Connectivity Type, Deployment, Application)
- US
- Canada
Europe (Type, Component, Connectivity Type, Deployment, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Component, Connectivity Type, Deployment, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Component, Connectivity Type, Deployment, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Component, Connectivity Type, Deployment, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Kontakt.io (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estimote Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gimbal (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BlueCats (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accent Systems (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blue Sense Networks (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beaconstac (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quuppa (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Onyx Beacon (Romania)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Radius Networks (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wiliot (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pointr (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Live Beacon (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ビーコン市場規模、シェア、成長分析、タイプ別、コンポーネント別、接続タイプ別、展開別、用途別、地域別 - 2025～2032年産業予測

Beacon Market Size, Share, and Growth Analysis, By Type (iBeacon, Eddystone), By Component (Hardware, Software Development Kit (SDK)), By Connectivity Type, By Deployment, By Application, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ビーコン市場規模：タイプ別およびCAGR（2025～2032年）

ビーコン市場規模：コンポーネント別およびCAGR（2025～2032年）

ビーコン市場規模：接続タイプ別およびCAGR（2025～2032年）

ビーコン市場規模：展開別およびCAGR（2025～2032年）

ビーコン市場規模：用途別およびCAGR（2025～2032年）

ビーコン市場規模およびCAGR（2025～2032年）