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表紙：セカンダリーチケットの市場規模、シェア、成長分析、タイプ別、販売チャネル別、地域別- 産業予測、2025年～2032年
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セカンダリーチケットの市場規模、シェア、成長分析、タイプ別、販売チャネル別、地域別- 産業予測、2025年～2032年

Secondary Ticket Market Size, Share, and Growth Analysis, By Type (Sports Events, Concerts and Festivals), By Sales Channel (Online Platforms, Offline Channels), By Region - Industry Forecast 2025-2032

出版日
発行
SkyQuest
ページ情報
英文 196 Pages
納期
3～5営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.58円
セカンダリーチケットの市場規模、シェア、成長分析、タイプ別、販売チャネル別、地域別- 産業予測、2025年～2032年
出版日: 2025年06月11日
発行: SkyQuest
ページ情報: 英文 196 Pages
納期: 3～5営業日
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概要

セカンダリーチケットの世界市場規模は2023年に90億米ドルと評価され、2024年の97億7,000万米ドルから2032年には187億5,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは8.5%で成長する見通しです。

セカンダリーチケット市場は、ライブイベント需要の急増、デジタルおよびモバイルチケッティングの導入拡大、ダイナミックプライシング戦略の導入などを原動力として成長が見込まれています。可処分所得が増加し、世界のツアーイベントの人気が高まるにつれ、消費者はコンサート、スポーツ、フェスティバルの二次チケットを求めるようになっています。ダイナミック・プライシングは、再販業者の利益を最大化すると同時に、購入者が予算や緊急性に応じて適切な価格帯を見つけることを可能にします。しかし、法的不確実性、社会的認知の問題、偽造チケット、イベント・サプライ・チェーンへの依存といった課題は、市場拡大の妨げになる可能性があります。全体として、市場情勢は、利害関係者がこの進化する市場をナビゲートする上で、チャンスと課題の両方を提示しています。

目次

イントロダクション

  • 調査の目的
  • 調査範囲
  • 定義

調査手法

  • 情報調達
  • 二次と一次データの方法
  • 市場規模予測
  • 市場の前提条件と制限

エグゼクティブサマリー

  • 世界市場の見通し
  • 供給と需要の動向分析
  • セグメント別機会分析

市場力学と見通し

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因と機会
    • 抑制要因と課題
  • ポーターの分析

主な市場の考察

  • 重要成功要因
  • 競合の程度
  • 主な投資機会
  • 市場エコシステム
  • 市場の魅力指数（2024年）
  • PESTEL分析
  • マクロ経済指標
  • バリューチェーン分析
  • 価格分析
  • 規制情勢
  • ケーススタディ
  • 技術分析

セカンダリーチケット市場規模：タイプ別& CAGR（2025年～2032年）

  • 市場概要
  • スポーツイベント
  • コンサートとフェスティバル
  • 演劇と芸術
  • その他

セカンダリーチケット市場規模：販売チャネル別& CAGR（2025年～2032年）

  • 市場概要
  • オンラインプラットフォーム
  • オフラインチャネル

セカンダリーチケット市場規模& CAGR（2025年～2032年）

  • 北米
    • 米国
    • カナダ
  • 欧州
    • ドイツ
    • スペイン
    • フランス
    • 英国
    • イタリア
    • その他の欧州
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他のアジア太平洋
  • ラテンアメリカ
    • ブラジル
    • その他のラテンアメリカ
  • 中東・アフリカ
    • GCC諸国
    • 南アフリカ
    • その他の中東・アフリカ

競合情報

  • 上位5社の比較
  • 主要企業の市場ポジショニング（2024年）
  • 主な市場企業が採用した戦略
  • 最近の市場動向
  • 企業の市場シェア分析（2024年）
  • 主要企業の企業プロファイル
    • 企業の詳細
    • 製品ポートフォリオ分析
    • 企業のセグメント別シェア分析
    • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

  • StubHub（U.S.）
  • Viagogo（U.K.）
  • SeatGeek（U.S.）
  • Vivid Seats（U.S.）
  • TicketSwap（Netherlands）
  • Razorgator（U.S.）
  • Twickets（U.K.）
  • GetMeIn（U.K.）
  • eBay Inc.（U.S.）
  • Eventbrite（U.S.）
  • TicketCity（U.S.）
  • Tickets.com（U.S.）
  • See Tickets（U.K.）
  • Universe（U.S.）
  • DICE（U.K.）
  • Eventim（Germany）

結論と提言

目次
Product Code: SQMIG25Z2017

Global Secondary Ticket Market size was valued at USD 9.0 billion in 2023 and is poised to grow from USD 9.77 billion in 2024 to USD 18.75 billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The secondary ticket market is poised for growth, driven by a surge in demand for live events, increased digital and mobile ticketing adoption, and the implementation of dynamic pricing strategies. As disposable incomes rise and global touring events gain popularity, consumers are increasingly seeking secondary tickets for concerts, sports, and festivals. Dynamic pricing maximizes profits for resellers while allowing buyers to find suitable price points based on their budget and urgency. However, challenges such as legal uncertainties, public perception issues, counterfeit tickets, and reliance on event supply chains may hinder market expansion. Overall, the landscape presents both opportunities and challenges as stakeholders navigate this evolving market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Secondary Ticket market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Secondary Ticket Market Segments Analysis

Global Secondary Ticket Market is segmented by Type, Sales Channel and region. Based on Type, the market is segmented into Sports Events, Concerts and Festivals, Theater and Arts and Others. Based on Sales Channel, the market is segmented into Online Platforms and Offline Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Secondary Ticket Market

The global secondary ticket market is experiencing significant growth, primarily driven by the digitization of the ticket resale landscape. This transformation has facilitated the effortless listing, purchasing, and transferring of tickets through online platforms such as StubHub, SeatGeek, and Viagogo. These services utilize mobile applications and QR code technology, enabling users to quickly buy or resell digital tickets, which in turn minimizes the risk of fraud and alleviates logistics issues. As consumers increasingly embrace digital wallets and mobile-centric solutions, the prospects for the global secondary ticket market continue to expand, reflecting a shift in consumer behavior toward more convenient and accessible options.

Restraints in the Global Secondary Ticket Market

The global secondary ticket market faces significant challenges due to widespread consumer skepticism surrounding its practices, often linked to scalping, inflated prices, and restricted availability of reasonably priced tickets. Negative media portrayals frequently highlight exorbitant markups, particularly for popular events, contributing to public discontent that can tarnish the reputations of ticket resale platforms and diminish user confidence. Additionally, pushback from event organizers and artists against ticket reselling poses a further obstacle, potentially curbing secondary ticket sales and leading to a less favorable market landscape. As a result, these factors collectively restrain the growth and acceptance of the secondary ticket market.

Market Trends of the Global Secondary Ticket Market

The Global Secondary Ticket market is witnessing a transformative trend driven by the adoption of blockchain technology and NFT ticketing solutions. Companies in this sector are increasingly integrating these technologies to combat fraud and counterfeiting, ensuring higher transparency and authenticity in ticket ownership. NFT ticketing not only safeguards against scalping but also empowers event organizers to monitor resale activities and earn royalties on resold tickets. This innovative approach is gaining traction, particularly among tech-savvy sports teams and dynamic music festivals, positioning blockchain and NFTs as pivotal elements in enhancing consumer trust and streamlining the resale process in the evolving marketplace.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2024
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Regulatory Landscape
  • Case Studies
  • Technological Analysis

Global Secondary Ticket Market Size by Type & CAGR (2025-2032)

  • Market Overview
  • Sports Events
  • Concerts and Festivals
  • Theater and Arts
  • Others

Global Secondary Ticket Market Size by Sales Channel & CAGR (2025-2032)

  • Market Overview
  • Online Platforms
  • Offline Channels

Global Secondary Ticket Market Size & CAGR (2025-2032)

  • North America (Type, Sales Channel)
    • US
    • Canada
  • Europe (Type, Sales Channel)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Type, Sales Channel)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Type, Sales Channel)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Type, Sales Channel)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2024
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2024
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

  • StubHub (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Viagogo (U.K.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • SeatGeek (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Vivid Seats (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • TicketSwap (Netherlands)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Razorgator (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Twickets (U.K.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • GetMeIn (U.K.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • eBay Inc. (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Eventbrite (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • TicketCity (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Tickets.com (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • See Tickets (U.K.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Universe (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • DICE (U.K.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Eventim (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations