カスタムソフトウェア開発の市場規模、シェア、成長分析： ソリューションタイプ別、展開モード別、企業規模別、最終用途産業別、地域別 - 産業予測、2025-2032年

カスタムソフトウェア開発の世界市場規模は、2023年に332億米ドルと評価され、2024年の406億4,000万米ドルから2032年には2,047億2,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRで22.4％の成長が予測されています。

カスタムソフトウェア開発市場は、ビジネスプロセスの自動化の進展、データ主導の意思決定へのシフトの増加、サイバーセキュリティとデータプライバシーへの注目の高まりによって大きな成長を遂げています。組織は、手作業によるミスを最小限に抑えるために業務の合理化を優先しており、革新的なソフトウェアソリューションの機会を生み出しています。リモートワークの増加や、生産性を高めるための効果的なデジタルコラボレーションの必要性は、カスタムソフトウェア開発の需要をさらに高めています。さらに、サイバー脅威の進化に伴い、暗号化や多要素認証などの機能を組み込んだセキュリティ中心のソフトウェアが求められています。しかし、開発サイクルの長期化、熟練した専門家の不足、複雑性、互換性の問題、潜在的なプロジェクトの失敗などの課題が、今後の市場成長の妨げになる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

カスタムソフトウェア開発の市場規模：ソリューションタイプ別、CAGR（2025-2032年）

• 市場概要
• Webベースソフトウェア
• モバイルアプリケーションソフトウェア
• デスクトップソフトウェア
• 組込みソフトウェア

カスタムソフトウェア開発の市場規模：展開モード別、CAGR（2025-2032年）

• 市場概要
• オンプレミス
• クラウドベース

カスタムソフトウェア開発の市場規模：企業規模別、CAGR（2025-2032年）

• 市場概要
• 大企業
• 中小企業

カスタムソフトウェア開発の市場規模：最終用途産業別、CAGR（2025-2032年）

• 市場概要
• BFSI
• ヘルスケア
• 小売・Eコマース
• 製造
• IT・通信
• 政府
• その他

カスタムソフトウェア開発の市場規模：地域別、CAGR（2025-2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Cognizant Technology Solutions Corporation（U.S.）
• Tata Consultancy Services Limited（India）
• Infosys Limited（India）
• Capgemini SE（France）
• Accenture plc（Ireland）
• EPAM Systems, Inc.（U.S.）
• FPT Software（Vietnam）
• HCL Technologies Ltd.（India）
• IBM Corporation（U.S.）
• Wipro Limited（India）
• Tech Mahindra Limited（India）
• Globant S.A.（Luxembourg）
• Intellectsoft LLC（U.S.）
• Altar.io（Portugal）
• Itransition（U.S.）
• ELEKS（Ukraine）
• Oxagile LLC（U.S.）
• Iflexion（U.S.）
• ScienceSoft USA Corporation（U.S.）
• Andersen Inc.（U.S.）

結論と提言

Global Custom Software Development Market size was valued at USD 33.2 billion in 2023 and is poised to grow from USD 40.64 billion in 2024 to USD 204.72 billion by 2032, growing at a CAGR of 22.4% during the forecast period (2025-2032).

The custom software development market is witnessing significant growth driven by heightened business process automation, the increasing shift towards data-driven decision-making, and a growing focus on cybersecurity and data privacy. Organizations are prioritizing streamlined operations to minimize manual errors, creating opportunities for innovative software solutions. The rise of remote work and the need for effective digital collaboration to boost productivity further enhances the demand for custom software development. Additionally, security-centric software incorporating features like encryption and multi-factor authentication is sought after as cyber threats evolve. However, challenges such as lengthy development cycles, a shortage of skilled professionals, complexity, compatibility issues, and potential project failures could hinder market growth moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Custom Software Development market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Custom Software Development Market Segments Analysis

Global Custom Software Development Market is segmented by Solution Type, Deployment Mode, Enterprise Size, End Use Industry and region. Based on Solution Type, the market is segmented into Web-Based Software, Mobile Application Software, Desktop Software and Embedded Software. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium Enterprises (SMEs). Based on End Use Industry, the market is segmented into BFSI, Healthcare, Retail & E-commerce, Manufacturing, IT & Telecom, Government and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Custom Software Development Market

Globally, businesses are increasingly prioritizing the automation of repetitive tasks to enhance their operational capabilities and broaden their market reach. The adoption of custom-built applications, which offer specific automation functionalities, significantly boosts efficiency and productivity across various sectors, including healthcare, finance, and retail. As a result, the growing investment in automation initiatives is expected to positively impact the global custom software development market in the coming years, facilitating tailored solutions that cater to the unique needs of organizations and driving further advancements in this dynamic industry.

Restraints in the Global Custom Software Development Market

The Global Custom Software Development market faces significant challenges due to the lengthy process of creating custom software from the ground up, which can span several months or even years based on the intricacy and required functionalities. These protracted development timelines can hinder vital business operations, delay product rollouts, and stall digital transformation efforts. Moreover, intricate software projects necessitate thorough planning, extensive coding, and rigorous testing, which heightens the likelihood of delays and budget overruns. Such setbacks not only impede operational efficiency but may also adversely affect revenue growth for businesses, presenting a considerable restraint within the market landscape.

Market Trends of the Global Custom Software Development Market

The Global Custom Software Development market is increasingly gravitating towards the adoption of low-code and no-code development platforms, reshaping the landscape of software creation. These platforms empower non-technical users to design applications using intuitive drag-and-drop interfaces and pre-built modules, democratizing the development process and significantly decreasing the reliance on traditional coding. This trend addresses critical challenges such as soaring talent costs and a shortage of skilled developers, enabling businesses to accelerate application delivery and foster innovation. As organizations strive for efficiency and adaptability in an ever-evolving digital environment, integrating these platforms is becoming essential for competitive advantage.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Custom Software Development Market Size by Solution Type & CAGR (2025-2032)

• Market Overview
• Web-Based Software
• Mobile Application Software
• Desktop Software
• Embedded Software

Global Custom Software Development Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Custom Software Development Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium Enterprises (SMEs)

Global Custom Software Development Market Size by End Use Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• Healthcare
• Retail & E-commerce
• Manufacturing
• IT & Telecom
• Government
• Others

Global Custom Software Development Market Size & CAGR (2025-2032)

• North America (Solution Type, Deployment Mode, Enterprise Size, End Use Industry)
  • US
  • Canada
• Europe (Solution Type, Deployment Mode, Enterprise Size, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution Type, Deployment Mode, Enterprise Size, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution Type, Deployment Mode, Enterprise Size, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution Type, Deployment Mode, Enterprise Size, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Cognizant Technology Solutions Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EPAM Systems, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FPT Software (Vietnam)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tech Mahindra Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Globant S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intellectsoft LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altar.io (Portugal)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Itransition (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ELEKS (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oxagile LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iflexion (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ScienceSoft USA Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andersen Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations