PIMの市場規模、シェア、成長分析、コンポーネント別、組織規模別、展開タイプ別、エンドユーザー別、地域別 - 産業予測 2025～2032年

PIMの世界市場規模は2023年に123億米ドルと評価され、予測期間（2025-2032年）のCAGRは18.1%で、2024年の145億3,000万米ドルから2032年には549億7,000万米ドルに成長する見通しです。

世界の製品情報管理（PIM）市場は、シームレスなオンライン購買体験に対する需要の高まりによって大きな成長を遂げています。消費者が多様なオムニチャネルプラットフォームを利用する中、企業はすべての販売場所で一貫性のある正確で充実した商品情報を確保する必要があります。eコマースの急速なデジタル化と拡大、特に新興市場では、データ管理を合理化し、製品リリースを簡素化し、市場投入までの時間を短縮する、堅牢で効率的なPIMシステムが必要とされています。クラウドコンピューティングの革新は、ERP、CRM、デジタル資産管理ソリューションとの統合とともに、PIMの展開を強化します。さらに、特に製薬や家電のような業界では、厳しいデータ精度や規制基準への準拠が市場の需要をさらに高めています。アナリティクスと自動化を組み込んだPIMソリューションは、業務効率を向上させ、企業が効果的に広範なカタログを管理し、パーソナライズされたコンテンツを大規模に配信することを可能にし、最終的に顧客体験とコンバージョン率を向上させます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

PIM市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソリューション
  • マルチドメイン
  • 単一ドメイン
• サービス
  • コンサルティングと実装
  • トレーニング、サポート、メンテナンス

PIM市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 大企業
• 中小企業

PIM市場規模：展開タイプ別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウド

PIM市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 銀行、金融サービス、保険
• 消費財・小売
• 製造業
• IT・通信
• 運輸・物流
• メディア・エンターテインメント
• その他

PIM市場規模& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Oracle（USA）
• SAP（Germany）
• IBM（USA）
• Informatica（USA）
• Pimcore（Austria）
• Akeneo（France）
• inriver（Sweden）
• Winshuttle（USA）
• Riversand（USA）
• Salsify（USA）
• Aprimo（USA）
• Stibo Systems（Denmark）
• Contentserv（Switzerland）
• Mobius（India）
• Perfion（Denmark）
• Profisee（USA）
• Censhare（Germany）
• Vinculum（India）
• Pimworks（USA）
• TrueCommerce（USA）

結論と提言

Global PIM Market size was valued at USD 12.3 billion in 2023 and is poised to grow from USD 14.53 billion in 2024 to USD 54.97 billion by 2032, growing at a CAGR of 18.1% during the forecast period (2025-2032).

The global Product Information Management (PIM) market is witnessing significant growth driven by the increasing demand for seamless online purchasing experiences. As consumers engage across diverse omnichannel platforms, businesses must ensure consistent, accurate, and enriched product information across all sales venues. The rapid digitalization and expansion of e-commerce, particularly in emerging markets, necessitate robust and efficient PIM systems that streamline data management, simplify product releases, and reduce time-to-market. Innovations in cloud computing, along with integration with ERP, CRM, and digital asset management solutions, enhance PIM deployment. Additionally, compliance with stringent data accuracy and regulatory standards-especially in industries like pharmaceuticals and consumer electronics-further fuels market demand. PIM solutions that incorporate analytics and automation enhance operational efficiency, enabling companies to effectively manage extensive catalogs and deliver personalized content at scale, ultimately improving customer experience and conversion rates.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global PIM market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global PIM Market Segments Analysis

The global PIM Market is segmented by Component, Organization Size, Deployment Type, End-user and region. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment Type, the market is segmented into On-premises and Cloud. Based on End-user, the market is segmented into Banking, Financial Services, and Insurance, Consumer goods & retail, Manufacturing, IT & telecom, Transportation & logistics, Media & entertainment and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global PIM Market

The global Product Information Management (PIM) market is being significantly propelled by the growing consumer demand for transparency regarding product origins, as well as heightened concerns about safety and sustainability. As consumers become increasingly knowledgeable, there is a pressing need for precise, comprehensive, and detailed product information. Consequently, companies are implementing PIM solutions to enhance customer experiences by providing enriched product attributes, including certifications, usage instructions, compositions, and environmental data. For instance, the clean-labeling trend in the food and personal care sectors requires brands to leverage PIM systems to ensure that only safe, regulatory-compliant information is displayed both in retail environments and online platforms.

Restraints in the Global PIM Market

One of the most significant obstacles facing the Global PIM market is the shortage of skilled professionals capable of overseeing complex product data workflows, taxonomy structures, and system integrations. As PIM systems grow more advanced, incorporating AI, automation, and analytics, a notable gap has emerged between the potential of these systems and the available expertise to effectively manage them. This disparity leads to prolonged implementation timelines, rising training costs, and subpar utilization of platform features, particularly affecting small and mid-sized enterprises that may struggle to harness the full benefits of their PIM solutions.

Market Trends of the Global PIM Market

In the Global Product Information Management (PIM) market, a significant short-term trend is the rapid adoption of AI and automation technologies, reshaping the landscape of product data management. AI-driven PIM solutions are revolutionizing the sector by autonomously generating product content, ensuring error validation, and enabling real-time customization. This transformative shift minimizes human input while enhancing the accuracy and consistency of product listings across diverse digital platforms, which is crucial for online businesses and omnichannel retail strategies. As companies seek to optimize their operations and improve customer experiences, the integration of intelligent PIM solutions is becoming a fundamental aspect of their digital transformation efforts.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global PIM Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Multi-Domain
  • Single Domain
• Services
  • Consulting and Implementation
  • Training, Support and Maintenance

Global PIM Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMEs

Global PIM Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud

Global PIM Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Banking, Financial Services, and Insurance
• Consumer goods & retail
• Manufacturing
• IT & telecom
• Transportation & logistics
• Media & entertainment
• Other

Global PIM Market Size & CAGR (2025-2032)

• North America (Component, Organization Size, Deployment Type, End-user)
  • US
  • Canada
• Europe (Component, Organization Size, Deployment Type, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Type, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Type, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Type, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimcore (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akeneo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• inriver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winshuttle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riversand (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salsify (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprimo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stibo Systems (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentserv (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobius (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfion (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Profisee (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Censhare (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinculum (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimworks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TrueCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations