双眼鏡の市場規模、シェア、成長分析：製品別、ズーム機能別、販売チャネル別、用途固有の双眼鏡、地域別 - 産業予測 2025～2032年

双眼鏡の世界市場規模は2023年に12億1,000万米ドルと評価され、2024年の12億7,000万米ドルから2032年には19億米ドルに成長し、予測期間（2025～2032年）のCAGRは5.12%で成長する見通しです。

世界の双眼鏡市場は緩やかな成長を遂げていますが、レクリエーション活動や戦術的用途からの需要増加により加速すると予想されます。市場はアウトドア愛好家、野鳥愛好家、スポーツ観戦者、軍関係者を対象としているが、そのダイナミックな状況は進化しています。特筆すべきは、アジア太平洋やアフリカのような地域で野生動物観光や保護への関心が高まっていることが、高級光学機器の販売を促進していることです。GPSタグ、AI物体認識、ナイトビジョンを特徴とするデジタル双眼鏡への動向は、NikonやLeicaのようなブランドがイノベーションをリードし、消費者の期待の変化を反映しています。さらに、インドなどの急成長経済圏における軍事的近代化は、高度な光学機器に対する需要を増幅させています。しかし、高い製造コストや地政学的なサプライチェーンの混乱などの課題が、新規参入や市場拡大の妨げになる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 特許分析
• 技術の進歩、メリット、影響
• ケーススタディ

双眼鏡市場規模：製品別

• 市場概要
• プリズム双眼鏡
  • ルーフプリズム双眼鏡
  • ポロプリズム双眼鏡
• ガリラヤ双眼鏡

双眼鏡市場規模：ズーム機能

• 市場概要
• 7倍未満
• 8倍
• 9倍
• 10倍以上

双眼鏡市場規模：販売チャネル別

• 市場概要
• オンライン
• オフライン

双眼鏡市場規模：用途固有の双眼鏡

• 市場概要
• マリン双眼鏡
• 天文学双眼鏡
• 軍事と監視双眼鏡
• アウトドアアドベンチャー双眼鏡
• その他

双眼鏡市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～024年）

主要企業プロファイル

• Celestron, LLC
• Canon Inc.
• Nikon Corporation
• Swarovski Optik GmbH
• Vortex Optics
• Leica Camera AG
• Olympus Corporation
• Kenko Tokina Co, Ltd
• Kite Optics
• FUJIFILM Corporation
• Carl-Zeiss-Stiftung
• Maven Outdoor Equipment Company

結論と提言

Global Binoculars Market size was valued at USD 1.21 Billion in 2023 and is poised to grow from USD 1.27 Billion in 2024 to USD 1.90 Billion by 2032, growing at a CAGR of 5.12% in the forecast period (2025-2032).

The global binoculars market is witnessing modest growth, expected to accelerate due to rising demand from recreational activities and tactical applications. The market caters to outdoor enthusiasts, birders, sports spectators, and military personnel, but its dynamic landscape is evolving. Notably, increased interest in wildlife tourism and conservation in regions like Asia-Pacific and Africa is driving the sales of premium optical equipment. The trend towards digital binoculars featuring GPS tagging, AI object recognition, and night vision reflects shifting consumer expectations, with brands like Nikon and Leica leading innovation. Additionally, military modernization in burgeoning economies such as India amplifies demand for advanced optics. However, challenges like high manufacturing costs and geopolitical supply chain disruptions may hinder new entrants and market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Binoculars market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Binoculars Market Segments Analysis

The global binoculars market is segmented into type, product, zooming functionality, sales channel, application specific binoculars and region. By type, the market is digital binoculars, and conventional binoculars. By product, the market is segmented into prism binoculars, and Galilean binoculars. By zooming functionality, the market is segmented into below 7X, 8X, 9X, and above 10X. By sales channel, the market is segmented into offline and online. By application specific binoculars, the market is segmented into marine binoculars, astronomy binoculars, military & surveillance binoculars, outdoor adventure binoculars, others. By region, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Driver of the Global Binoculars Market

According to SkyQuest's research, the global birdwatching tourism sector is projected to surpass USD 100 billion by 2032, with a compound annual growth rate (CAGR) of 6.3%. This growth significantly impacts the binoculars market, as birdwatchers, trekkers, and wildlife enthusiasts demand high-quality optics for their immersive experiences. Additionally, rising participation in organized nature events, exemplified by the record 1.3 million birders who took part in a 24-hour birding event in May 2024, promotes this trend. As these activities gain importance both culturally and ecologically, the demand for lightweight, weather-resistant, and high-zoom binoculars is set to rise, driving innovation and sales across both developed and emerging markets.

Restraints in the Global Binoculars Market

The Global Binoculars Market faces significant challenges due to the extended product lifecycle and low repeat purchase behavior, which impact revenue stability and customer retention. Unlike consumer electronics that require frequent upgrades, binoculars are built to last, often remaining in use for a decade or more. Most mid-to-high-range models are crafted from durable materials and feature specialized coatings, ensuring they continue to function well over time. This longevity discourages consumers from making repeat purchases, limiting manufacturers' opportunities to generate recurring revenue and maintain consistent sales volumes annually. Consequently, this trend presents a restraint to the market's growth potential.

Market Trends of the Global Binoculars Market

The Global Binoculars market is witnessing a significant shift towards technology-driven innovations, particularly through the integration of artificial intelligence (AI). Cutting-edge products like Swarovski Optik's AX Visio exemplify this trend by offering real-time wildlife recognition capabilities, identifying over 9,000 species and projecting vital information directly into the user's field of vision. This development not only streamlines the observation process by eliminating the need for external guides but also enhances the overall user experience with features like image capture and social sharing. As these AI-powered binoculars cater to both casual enthusiasts and serious conservationists, this trend signals a growing demand for more engaging and interactive outdoor exploration tools in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Advancements, Benefits and Impacts
• Case Studies

Global Binoculars Market Size by Product & CAGR (2025-2032)

• Market Overview
• Prism Binoculars
  • Roof Prism Binoculars
  • Porro Prism Binoculars
• Galilean Binoculars

Global Binoculars Market Size by Zooming Functionality & CAGR (2025-2032)

• Market Overview
• Below 7X
• 8X
• 9X
• Above 10X

Global Binoculars Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Binoculars Market Size by Application Specific Binoculars & CAGR (2025-2032)

• Market Overview
• Marine Binoculars
• Astronomy Binoculars
• Military & Surveillance Binoculars
• Outdoor Adventure Binoculars
• Others

Global Binoculars Market Size & CAGR (2025-2032)

• North America (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • US
  • Canada
• Europe (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Celestron, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nikon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swarovski Optik GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vortex Optics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leica Camera AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olympus Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenko Tokina Co, Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kite Optics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FUJIFILM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carl-Zeiss-Stiftung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maven Outdoor Equipment Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations