音声ユーザーインターフェースの市場規模、シェア、成長分析、提供別、用途別、業界別、地域別 - 産業予測 2025～2032年

音声ユーザーインターフェースの世界市場規模は、2023年に41億1,000万米ドルと評価され、2024年の54億5,000万米ドルから2032年には521億米ドルに成長し、予測期間（2025年～2032年）のCAGRは32.60％で成長する見通しです。

音声ユーザーインターフェース（VUI）市場は、自然言語処理（NLP）、エッジコンピューティング、ニューラルネットワーク音声認識技術の進歩によって大きな成長を遂げています。これらの技術革新は、個人向け、業務向けを問わず、スマートデバイスに対する需要の高まりに対応しています。消費者や企業がより直感的でパーソナライズされた体験を求めるにつれ、自動車用音声アシスタント、スマートスピーカー、企業向けバーチャルエージェントの採用が増加しています。北米は、多額の研究開発投資とアップルやアマゾンのようなハイテク大手の存在によって市場をリードしています。一方、アジア太平洋地域は、スマートフォンの利用率の上昇と、中国や日本などの国における政府主導のスマートシティ構想に後押しされ、急成長地域として浮上しています。ヘルスケア分野でも、予約スケジューリングや患者モニタリングなどのタスクにVUIを統合する動きが加速しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• 技術分析
• 特許分析
• ケーススタディ
• スタートアップ分析

音声ユーザーインターフェース市場規模：提供別& CAGR（2025-2032）

• 市場概要
• ソリューション
  • 音声生体認証
  • 音声認識ソフトウェア
  • 組み込みVUIシステム
  • その他
• サービス
  • 専門サービス
  • マネージドサービス

音声ユーザーインターフェース市場規模：用途別& CAGR（2025-2032）

• 市場概要
• スマートスピーカー
• 対話型音声応答
• 音声制御デバイス
• スマートフォンとタブレット
• ウェアラブル
• 車載システム
• その他

音声ユーザーインターフェース市場規模：業界別& CAGR（2025-2032）

• 市場概要
• BFSI
• 小売・Eコマース
• 家電製品
• 自動車・輸送
• ヘルスケア・ライフサイエンス
• 旅行・ホスピタリティ
• 政府・防衛部門
• その他

音声ユーザーインターフェース市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Amazon Web Services, Inc.（Alexa）
• Google LLC（Google Assistant）
• Apple Inc.（Siri）
• Microsoft Corporation（Cortana & Nuance）
• IBM Corporation（Watson Assistant）
• Samsung Electronics Co., Ltd.（Bixby）
• Baidu, Inc.（DuerOS）
• SoundHound Inc.（Houndify platform）
• Cerence Inc.（Automotive VUI solutions）
• Nuance Communications, Inc.
• Sonos, Inc.
• Speechly

結論と提言

Global Voice User Interface Market size was valued at USD 4.11 Billion in 2023 and is poised to grow from USD 5.45 Billion in 2024 to USD 52.1 Billion by 2032, growing at a CAGR of 32.60% during the forecast period (2025-2032).

The Voice User Interface (VUI) market is experiencing significant growth, driven by advancements in natural language processing (NLP), edge computing, and neural network voice recognition technologies. These innovations are responding to the escalating demand for smart devices across both personal and professional landscapes. The adoption of automotive voice assistants, smart speakers, and enterprise virtual agents is increasing as consumers and businesses seek more intuitive and personalized experiences. North America leads the market, benefiting from substantial R&D investment and the presence of tech giants like Apple and Amazon. Meanwhile, the Asia-Pacific region is emerging as the fastest-growing area, fueled by rising smartphone usage and government-led smart city initiatives in nations like China and Japan. The healthcare sector is also increasingly integrating VUI for tasks such as appointment scheduling and patient monitoring.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice User Interface market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice User Interface Market Segments Analysis

The global Voice User Interface market is segmented on the basis of Offering, Application, Verticals and region. By Offering, the market is segmented into Solution (Voice Biometrics, Voice Recognition Software, Embedded VUI Systems, Others), and Service (Professional services, Managed Services). By Application, the market is segmented into Smart speakers, Interactive voice response, Voice-controlled devices, Smartphones & tablets, Wearables, In-car systems, and Others. Based on verticals, the market is segmented into BFSI, Retail & E-commerce, Consumer Electronics, Automotive & Transportation, Healthcare & Life Science, Travel & Hospitality, Government & Defense Sector, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Voice User Interface Market

The rapid integration of smart devices with the Internet of Things (IoT) is significantly driving growth in the Global Voice User Interface (VUI) market. As smart homes and interconnected environments become more prevalent, voice control is emerging as a key mode of interaction. In 2023, global shipments of smart speakers reached approximately 155 million units, with major market players like Amazon and Google leading the way. Devices such as smart appliances, lighting systems, televisions, and thermostats are increasingly utilizing voice commands for seamless operation. Consumers prefer hands-free interaction, particularly in situations like driving, cooking, or exercising. Additionally, companies across various sectors, including healthcare, automotive, and electronics, are increasingly adopting VUIs to enhance operational efficiency and accessibility. For instance, automotive manufacturers like BMW and Mercedes-Benz are integrating VUIs into their infotainment systems to boost driver safety and improve user interactions.

Restraints in the Global Voice User Interface Market

As the Global Voice User Interface (VUI) market sees rapid growth, data security and privacy concerns remain significant obstacles to its expansion. VUIs require continuous data collection to effectively process speech and enhance personalization, which raises alarming issues regarding surveillance, misuse of personal information, and hacking risks. High-profile incidents, such as unauthorized access to Amazon Alexa recordings and data breaches involving Google, have underscored the vulnerabilities these platforms face. A 2022 Pew Research study revealed that 52% of U.S. adults felt uncomfortable knowing their smart speakers might record conversations, even if meant solely for device improvement. Additionally, stringent compliance regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) add further complexity for developers managing voice data.

Market Trends of the Global Voice User Interface Market

The Global Voice User Interface (VUI) market is experiencing a significant shift towards voice commerce, driven by consumer demand for convenient, hands-free shopping experiences. Retailers across various sectors, including food delivery, groceries, and fashion, are increasingly integrating voice-activated systems into their platforms to streamline transactions. Industry leaders like Walmart and Amazon are at the forefront, enhancing their apps and home ecosystems with voice search and ordering capabilities. Advances in natural language processing and artificial intelligence are enabling voice assistants to better understand consumer behaviors, simplifying the search and purchase processes. This growing adoption is reshaping consumer-brand interactions and revolutionizing the online shopping landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Analysis
• Patent Analysis
• Case Studies
• Startup Analysis

Global Voice User Interface Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Solution
  • Voice Biometrics
  • Voice Recognition Software
  • Embedded VUI Systems
  • Others
• Service
  • Professional services
  • Managed Services

Global Voice User Interface Market Size by Application & CAGR (2025-2032)

• Market Overview
• Smart speakers
• Interactive voice response
• Voice-controlled devices
• Smartphones & tablets
• Wearables
• In-car systems
• Others

Global Voice User Interface Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail & E-commerce
• Consumer Electronic
• Automotive & Transportation
• Healthcare & Life Science
• Travel & Hospitality
• Government & Defense Sector
• Others

Global Voice User Interface Market Size & CAGR (2025-2032)

• North America (By Offering, By Application, By Vertical)
  • US
  • Canada
• Europe (By Offering, By Application, By Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Offering, By Application, By Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Offering, By Application, By Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Offering, By Application, By Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon Web Services, Inc. (Alexa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google Assistant)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (Siri)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (Cortana & Nuance)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (Watson Assistant)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (Bixby)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu, Inc. (DuerOS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoundHound Inc. (Houndify platform)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerence Inc. (Automotive VUI solutions)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuance Communications, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speechly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations