装飾用コーティングの市場規模、シェア、成長分析、製品タイプ別、技術別、樹脂タイプ別、コーティングタイプ別、ユーザータイプ別、用途別、地域別 - 産業予測 2025～2032年

装飾用コーティングの世界市場規模は2023年に853億米ドルと評価され、予測期間（2025-2032年）のCAGRは3.90%で、2024年の886億3,000万米ドルから2032年には1,203億6,000万米ドルに成長する見通しです。

装飾用コーティング市場は、住宅と商業の両分野で美観と耐久性に優れた仕上げ材への需要が高まっており、大きな成長が見込まれています。都市化、可処分所得の増加、特に発展途上地域におけるリフォーム活動の活発化が、この市場拡大にさらなる拍車をかけています。持続可能な建設慣行を促進する政府の取り組みや、環境に優しく低VOCの装飾塗料への嗜好の高まりは、市場の採用を促進すると予想されます。さらに、水性およびバイオベースの選択肢の環境および健康上の利点に対する意識の高まりは、持続可能なソリューションの需要を押し上げる可能性が高いです。しかし、原材料価格の変動、先進的な環境配慮型塗料のコスト高、溶剤系製品に対する厳しい規制、新興市場における消費者の意識の限定といった課題は、今後数年間の装飾用コーティング分野の成長を妨げる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• 原材料の分析
• 顧客と購買基準の分析

世界の装飾用コーティング市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• エマルジョン
• 木材コーティング
  • ワニス
  • ステイン
• エナメル
• その他

世界の装飾用コーティング市場規模：技術別& CAGR（2025-2032）

• 市場概要
• 水系
• 溶剤系
• 粉体塗料

世界の装飾用コーティング市場規模：樹脂タイプ別& CAGR（2025-2032）

• 市場概要
• アクリル樹脂
• アルキド樹脂
• ポリウレタン樹脂
• ビニール樹脂
• その他

世界の装飾用コーティング市場規模：塗料タイプ別 & CAGR（2025-2032）

• 市場概要
• インテリア
• エクステリア

世界の装飾用コーティング市場規模：ユーザータイプ別& CAGR（2025-2032）

• 市場概要
• DIY
• プロ

世界の装飾用コーティング市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 住宅用
  • 新築
  • 改装と塗り直し
• 非居住用
  • 商業用
  • 産業用
  • インフラ

世界の装飾用コーティング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Sherwin-Williams Company（USA）
• PPG Industries, Inc（USA）
• AkzoNobel N.V.（Netherlands）
• BASF Coating GmbH（Germany）
• Jotun A/S（Norway）
• Asian Paints Limited（India）
• Kansai Paint Co., Ltd.（Japan）
• Nippon Paint Holdings Co., Ltd.（Japan）
• RPM International, Inc.（USA）
• Masco Corporation（USA）
• Hempel A/S（Denmark）
• DAW SE（Germany）
• Diamond Vogel Paint Company（USA）
• Kelly-Moore Paints（USA）
• Shalimar Paints（India）
• Benjamin Moore & Co（USA）
• Brillux GmbH & Co. KG（Germany）
• Carpoly Chemical Group Co., Ltd（China）
• Cloverdale Paint Inc（Canada）
• Lanco Paints（Puerto Rico）

結論と提言

Global Decorative Coating Market size was valued at USD 85.30 Billion in 2023 and is poised to grow from USD 88.63 Billion in 2024 to USD 120.36 Billion by 2032, growing at a CAGR of 3.90% during the forecast period (2025-2032).

The decorative coatings market is poised for significant growth, driven by heightened demand for aesthetically pleasing and durable finishes in both residential and commercial sectors. Urbanization, rising disposable incomes, and increased renovation activities, particularly in developing regions, are further fueling this expansion. Government initiatives promoting sustainable construction practices and the growing preference for eco-friendly, low-VOC decorative coatings are expected to enhance market adoption. Additionally, the rising awareness of the environmental and health benefits of water-based and bio-based options will likely boost the demand for sustainable solutions. However, challenges such as fluctuating raw material prices, the high costs of advanced eco-friendly coatings, stringent regulations on solvent-based products, and limited consumer awareness in emerging markets may hinder growth in the decorative coatings sector in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Decorative Coating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Decorative Coating Market Segments Analysis

The global decorative coating market is segmented on the basis of product type, technology, resin type, coating type, user type, application, and region. By product type, the market is segmented into Emulsions, Wood Coatings (Varnishes, Stains), Enamels and Others. By technology, the market is segmented into Water-borne, Solvent-borne and Powder Coatings. Based on resin type, the market is segmented into Acrylic Resin, Alkyd Resin, Polyurethane Resin, Vinyl Resin and Others. Based on coating type, the market is segmented into Interior and Exterior. Based on user type, the market is segmented into DIY and Professional. Based on application, the market is segmented into Residential (New Construction, Remodel And Repaint) and Non-Residential (Commercial, Industrial, Infrastructure. By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing significant growth driven by an increasing awareness among consumers regarding the health and environmental impact of their purchasing decisions. As individuals worldwide adopt more conscious habits, there is a corresponding shift toward sustainable and eco-friendly products. This trend is further reinforced by governments implementing stricter regulations on volatile organic compounds (VOCs) emissions. Consequently, the demand for decorative coatings that meet these eco-friendly criteria is on the rise. Consumers are increasingly favoring options that feature lower VOC emissions, highlighting the market's transition towards more environmentally responsible and health-conscious choices.

Restraints in the Global Decorative Coating Market

The Global Decorative Coatings market faces significant challenges due to the frequent fluctuations in the prices of essential raw materials like pigments, resins, and solvents. These price variations often stem from various factors, including supply chain disruptions and geopolitical tensions. Consequently, increases in raw material costs can lead to higher product prices, which may discourage potential investments and exert pressure on profit margins for companies in the industry. As a result, this instability can hinder market growth and create uncertainty for manufacturers and stakeholders seeking to maintain competitiveness in the evolving market landscape.

Market Trends of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing significant growth, driven by a remarkable 44% increase in homeowner spending on DIY projects and furniture in recent years. This surge can be attributed to the widespread influence of social media, which has inspired consumers to undertake DIY home improvement initiatives. In response to this trend, manufacturers are innovating by providing user-friendly decorative coatings that boast features such as quick-dry times, low odor, and versatility across multiple surfaces. This shift not only caters to the aesthetic preferences of DIY enthusiasts but also enhances functionality, indicating a robust opportunity for growth within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Raw Material Analysis
• Customer & Buying Criteria Analysis

Global Decorative Coatings Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Emulsions
• Wood Coatings
  • Varnishes
  • Stains
• Enamels
• Others

Global Decorative Coatings Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Water-borne
• Solvent-borne
• Powder Coatings

Global Decorative Coatings Market Size by Resin Type & CAGR (2025-2032)

• Market Overview
• Acrylic Resin
• Alkyd Resin
• Polyurethane Resin
• Vinyl Resin
• Others

Global Decorative Coatings Market Size by Coating Type & CAGR (2025-2032)

• Market Overview
• Interior
• Exterior

Global Decorative Coatings Market Size by User Type & CAGR (2025-2032)

• Market Overview
• DIY
• Professional

Global Decorative Coatings Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
  • New Construction
  • Remodel And Repaint
• Non-Residential
  • Commercial
  • Industrial
  • Infrastructure

Global Decorative Coatings Market Size & CAGR (2025-2032)

• North America (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • US
  • Canada
• Europe (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sherwin-Williams Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PPG Industries, Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AkzoNobel N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF Coating GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jotun A/S (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paint Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RPM International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Masco Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hempel A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAW SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Vogel Paint Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kelly-Moore Paints (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shalimar Paints (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benjamin Moore & Co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brillux GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carpoly Chemical Group Co., Ltd (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloverdale Paint Inc (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lanco Paints (Puerto Rico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations