ガーデニング用品の市場規模、シェア、成長分析、製品別、最終用途別、販売チャネル別、地域別 - 産業予測 2025～2032年

ガーデニング用品の市場規模は2023年に684億米ドルで、予測期間（2025-2032年）のCAGRは6.9%で、2024年の731億2,000万米ドルから2032年には1,247億米ドルに成長する見通しです。

都市化傾向の高まりと可処分所得の増加が家庭菜園への関心を煽り、家庭所有者が裏庭やバルコニー菜園用の芝刈り機やトリマーといった必要不可欠な道具に投資するよう促しています。ソーシャルメディアやガーデニングコミュニティがこの趣味をさらに育み、ガーデニング用品サプライヤーの収益拡大につながります。さらに、ホテルや公共公園などの商業施設における造園やメンテナンスの需要は、世界の市場情勢を成長させると思われます。緑地を推進する取り組みやオーガニックガーデニングの人気の高まりは、技術革新の新たな道を提示します。しかし、初期コストの高さ、季節的な需要の変動、認識不足といった課題が、2032年までのガーデニング用品の長期的な販売見通しを妨げる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ガーデニング用品市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 手工具と車輪付き器具
  • 長柄のツール
  • 短柄のツール
  • 切断と剪定ツール
  • 打撃ツール
  • 車輪付き農具
• ハンドヘルド電動工具
  • トリマーとエッジャー
  • チェーンソー
  • リーフブロワー
  • その他
• 芝刈り機
• 水道設備
• 水管理機器
• その他

ガーデニング用品市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 住宅用
• 商業用

ガーデニング用品市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• ホームセンター
• 芝生と庭の専門店
• 全国的な小売店とディスカウントストア
• ハードウェアストア
• eコマース

ガーデニング用品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• The Toro Company（USA）
• Husqvarna Group（Sweden）
• Stanley Black & Decker, Inc.（USA）
• MTD Products Inc（USA）
• Honda Power Equipment（Japan）
• Deere & Company（USA）
• Robert Bosch GmbH（Germany）
• STIHL Holding AG & Co. KG（Germany）
• Textron Inc.（USA）
• AriensCo（USA）
• Emak S.p.A.（Italy）
• Kubota Corporation（Japan）
• Yamaha Motor Co., Ltd.（Japan）
• AL-KO Kober SE（Germany）
• Makita Corporation（Japan）
• TTI（Techtronic Industries）（Hong Kong）
• Excel Industries Ltd.（India）
• ANDREAS STIHL AG & Co. KG（Germany）
• Greenworks Tools（Globe Tools Group）（China）

結論と提言

Gardening Equipment Market size was valued at USD 68.4 billion in 2023 and is poised to grow from USD 73.12 billion in 2024 to USD 124.7 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The rising trend of urbanization and increased disposable incomes are fueling interest in home gardening, prompting homeowners to invest in essential tools such as lawnmowers and trimmers for backyard and balcony gardens. Social media and gardening communities further nurture this hobby, leading to heightened revenue for gardening equipment suppliers. Additionally, the demand for landscaping and maintenance in commercial properties like hotels and public parks is poised to enhance global gardening equipment market growth. Initiatives promoting green spaces and the growing popularity of organic gardening present new avenues for innovation. However, challenges such as high initial costs, seasonal demand fluctuations, and awareness deficits may hinder long-term sales prospects for gardening equipment through 2032.

Top-down and bottom-up approaches were used to estimate and validate the size of the Gardening Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Gardening Equipment Market Segments Analysis

Global Gardening Equipment Market is segmented by Product, End-use, Sales Channel and region. Based on Product, the market is segmented into Hand Tools and Wheeled Implements, Handheld Power Tools, Lawn Mowers, Water Equipment, Water Management Equipment and Others. Based on End-use, the market is segmented into Residential and Commercial. Based on Sales Channel, the market is segmented into Home Centers, Lawn and Garden Specialty Stores, National Retailers and Discount Stores, Hardware Stores and E-commerce. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Gardening Equipment Market

The gardening equipment market is poised for growth due to several key drivers. As urban residents increasingly invest in enhancing their outdoor areas and as disposable incomes rise, sales of gardening tools and equipment are anticipated to climb. Additionally, the growing accessibility of gardening solutions, such as gardening kits, vertical planters, and tools designed for balcony use, is likely to open up new opportunities for businesses operating in this sector. This combination of factors suggests a promising future for the gardening equipment market, driven by a trend towards urban beautification and gardening accessibility.

Restraints in the Gardening Equipment Market

The gardening equipment market faces notable challenges primarily due to seasonal demand fluctuations. While sales peak during the spring and summer months, the significant drop in demand during the colder winter season poses a substantial constraint for companies in this industry. This seasonal variability makes it difficult for gardening equipment manufacturers and retailers to maintain consistent sales and revenue growth throughout the year. As a result, businesses may struggle to develop sustainable strategies that address these seasonal patterns, ultimately impacting their long-term profitability and market viability. This cyclical nature of demand creates obstacles for sustained expansion in the gardening equipment sector.

Market Trends of the Gardening Equipment Market

The gardening equipment market is witnessing a notable trend towards the digitization and modernization of urban gardening solutions, as exemplified by the rise of companies like Ugaao. Founded in 2015, Ugaao has emerged as a significant player in India's online plant store landscape, addressing the increasing demand for accessible gardening tools and supplies. The recent Series A funding of INR 47 crore, led by V3 Ventures, highlights investor confidence in the sector's growth potential. With plans to bolster its brick-and-mortar presence, Ugaao is poised to tap into the urban gardening movement, catering to the growing number of home gardeners seeking innovative and convenient solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Gardening Equipment Market Size by Product & CAGR (2025-2032)

• Market Overview
• Hand Tools and Wheeled Implements
  • Long Handled Tools
  • Short-Hand Tools
  • Cutting and Pruning Tools
  • Striking Tools
  • Wheeled Implements
• Handheld Power Tools
  • Trimmers and Edgers
  • Chainsaws
  • Leaf Blowers
  • Others
• Lawn Mowers
• Water Equipment
• Water Management Equipment
• Others

Global Gardening Equipment Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Gardening Equipment Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Home Centers
• Lawn and Garden Specialty Stores
• National Retailers and Discount Stores
• Hardware Stores
• E-commerce

Global Gardening Equipment Market Size & CAGR (2025-2032)

• North America (Product, End-use, Sales Channel)
  • US
  • Canada
• Europe (Product, End-use, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End-use, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End-use, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End-use, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Toro Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Husqvarna Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stanley Black & Decker, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MTD Products Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Power Equipment (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deere & Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STIHL Holding AG & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Textron Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AriensCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emak S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kubota Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AL-KO Kober SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makita Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TTI (Techtronic Industries) (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Excel Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ANDREAS STIHL AG & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greenworks Tools (Globe Tools Group) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations