ヘルス＆ウェルネス市場規模、シェア、成長分析、製品タイプ別、用途別、地域別 - 産業予測 2025～2032年

ヘルス＆ウェルネス市場規模は2023年に6兆5,000億米ドルと評価され、2024年の6兆8,500億米ドルから2032年には10兆4,300億米ドルに成長し、予測期間中（2025年～2032年）のCAGRは5.4％で成長する見通しです。

ヘルス＆ウェルネス部門は、特に若年層と中年層で急速に拡大しており、その原動力は様々な製品やサービスに対する消費支出の増加です。この成長の主な要因は、不安や慢性疾患など、心身の健康に対する意識の高まりにあります。フィットネスと全体的な健康が重視されるようになったことで、こうした概念を普遍的に広めることの重要性が浮き彫りになっています。健康的なライフスタイルは生産性を高め、健康上の重大な問題に悩まされることなく目標を追求することを可能にします。この変化は、糖尿病や高血圧といった一般的な病気を予防しようとする消費者が、定期的な健康診断や運動、栄養価の高い食事を取り入れるようになっていることにも反映されています。その結果、ヘルス＆ウェルネスソリューションに対する需要は急増を続け、市場の成長を促進しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ

ヘルス＆ウェルネス市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 機能性食品・飲料
• 美容・パーソナルケア製品
• 予防・個別化医薬品
• その他

ヘルス＆ウェルネス市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 栄養と体重管理
• 心臓と腸の健康
• 免疫
• 骨の健康
• 肌の健康
• その他

ヘルス＆ウェルネス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Abbott Laboratories（USA）
• Eli Lilly and Company（USA）
• Grifols, S.A.（Spain）
• Ferring Pharmaceuticals（Switzerland）
• Essity AB（Sweden）
• OSIM International（Singapore）
• Zydus Wellness（India）
• USANA Health Sciences（USA）
• Life Time Group Holdings（USA）
• OneSpaWorld Holdings（Bahamas）
• Waldencast plc（USA）
• Regis Corporation（USA）
• Vitadrop（Australia）
• Novo Nordisk（Denmark）
• Johnson & Johnson（USA）
• Herbalife Nutrition（USA）
• Amway（USA）
• Nestle Health Science（Switzerland）
• GNC Holdings（USA）
• Nature's Bounty（USA）

結論と提言

Health and Wellness Market size was valued at USD 6.5 trillion in 2023 and is poised to grow from USD 6.85 trillion in 2024 to USD 10.43 trillion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The health and wellness sector is rapidly expanding, particularly among younger and middle-aged demographics, driven by increased consumer spending on various products and services. This growth is primarily attributed to a rising awareness of mental and physical health concerns, such as anxiety and chronic illnesses. The value placed on fitness and overall well-being underscores the importance of promoting these concepts universally. A healthy lifestyle enhances productivity and enables individuals to pursue their goals without the burden of significant health issues. This shift is reflected in the growing adoption of regular health check-ups, exercise, and nutritious diets, as consumers seek to prevent common ailments like diabetes and hypertension. Consequently, the demand for health and wellness solutions continues to surge, propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Health and Wellness market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Health and Wellness Market Segments Analysis

Global Health and Wellness Market is segmented by Product Type, Application and region. Based on Product Type, the market is segmented into Functional Foods and Beverages, Beauty and Personal Care Products, Preventive and Personalized Medicinal Products, and Others. Based on Application, the market is segmented into Nutrition & Weight Management, Heart & Gut Health, Immunity, Bone Health, Skin Health and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Health and Wellness Market

The health and wellness market is predominantly fueled by a growing awareness of health issues among consumers, who increasingly understand the significance of preventive care, fitness, and mental health. As lifestyle-related diseases like obesity, diabetes, and heart disease become more prevalent, individuals are motivated to embrace healthier habits such as maintaining a balanced diet, exercising regularly, and managing stress effectively. This shift in consumer attitudes has triggered a notable rise in the demand for various wellness products and services, reflecting a broader commitment to fostering a healthier lifestyle and enhancing overall well-being.

Restraints in the Health and Wellness Market

A significant challenge facing the health and wellness industry is the high expense associated with premium products and services, including organic foods, fitness equipment, and specialized workout programs. This financial barrier is particularly pronounced for affluent consumers in emerging markets. As the importance placed on well-being continues to rise, the escalating prices of certain items could limit consumer spending and hinder overall market expansion. Consequently, the premium nature of many offerings may restrict broader access, ultimately slowing the growth trajectory of the industry as a whole.

Market Trends of the Health and Wellness Market

The health and wellness market is experiencing a significant shift toward personalized health solutions, driven by consumers' increasing proactivity in managing their health. This trend encompasses a range of offerings, including personalized supplements, DNA-based diet plans, and tailored exercise regimens, all designed to cater to individual health requirements. By leveraging advancements in data analytics, genetics, and artificial intelligence, companies are able to create highly customized experiences that not only enhance customer engagement but also improve overall satisfaction. As consumers seek more individualized approaches to wellness, this trend is poised to reshape the landscape of health and wellness, offering innovative solutions that empower personal health management.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Health and Wellness Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Functional Foods and Beverages
• Beauty and Personal Care Products
• Preventive and Personalized Medicinal Products
• Others

Global Health and Wellness Market Size by Application & CAGR (2025-2032)

• Market Overview
• Nutrition & Weight Management
• Heart & Gut Health
• Immunity
• Bone Health
• Skin Health
• Others

Global Health and Wellness Market Size & CAGR (2025-2032)

• North America (Product Type, Application)
  • US
  • Canada
• Europe (Product Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grifols, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferring Pharmaceuticals (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OSIM International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zydus Wellness (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Life Time Group Holdings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpaWorld Holdings (Bahamas)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waldencast plc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regis Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitadrop (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novo Nordisk (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations