モバイルアクセサリーの市場規模、シェア、成長分析、製品タイプ別、流通チャネル別、価格帯別、地域別 - 産業予測 2025～2032年

モバイルアクセサリー市場規模は2023年に1,020億米ドルとなり、予測期間（2025-2032年）のCAGRは6.9%で、2024年の1,090億4,000万米ドルから2032年には1,859億5,000万米ドルに成長する見通しです。

モバイルアクセサリー市場は、パーソナライゼーション、利便性、デバイス保護の強化に対する消費者ニーズの高まりによって力強い成長を遂げています。スマートフォンやタブレットが日常生活に欠かせないものとなるにつれ、保護ケース、スクリーンプロテクター、充電器のニーズは急増し続けています。ワイヤレス充電や拡張現実（AR）などの革新的な技術は、メーカーが進化する消費者ニーズを満たす最先端のアクセサリーを開発する新たな機会を提供しています。このダイナミックな市場は、模倣品の存在など課題がないわけではないが、革新的で差別化された製品を提供できる企業にとっては、機が熟しています。米国のモバイルアクセサリー市場は、来年も持続的なCAGRで成長すると予想されるため、こうした動向に対応できる企業は競争力を確保し、目の肥えた消費者を引きつけることができると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析

モバイルアクセサリー市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• バッテリー
• ヘッドホン/イヤホン
• ポータブルスピーカー
• 充電器
• メモリーカード
• パワーバンク
• バッテリーケース
• 保護ケース
• スクリーンガード
• ポップソケット
• その他

モバイルアクセサリー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

モバイルアクセサリー市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 高価格帯
• 中価格帯
• 低価格帯

モバイルアクセサリー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Samsung Electronics Co., Ltd.（South Korea）
• Apple Inc.（USA）
• Anker Innovations Technology Co., Ltd.（China）
• Sony Corporation（Japan）
• Logitech International S.A.（Switzerland）
• Belkin International, Inc.（USA）
• Plantronics, Inc.（USA）
• Skullcandy, Inc.（USA）
• Zebronics India Pvt. Ltd.（India）
• boAt（Imagine Marketing Limited）（India）
• Xiaomi Corporation（China）
• OPPO（China）
• Huawei Technologies Co., Ltd.（China）
• Otter Products, LLC（USA）
• Incipio Group（USA）
• Mophie（USA）
• JBL（USA）
• Harman International（USA）
• GoPro, Inc.（USA）
• Targus International LLC（USA）

結論と提言

Mobile Accessories Market size was valued at USD 102.0 billion in 2023 and is poised to grow from USD 109.04 billion in 2024 to USD 185.95 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The mobile accessories market is experiencing robust growth driven by increased consumer demand for personalization, convenience, and enhanced device protection. As smartphones and tablets become integral to daily life, the need for protective cases, screen protectors, and chargers continues to surge. Innovative technologies, including wireless charging and augmented reality, present new opportunities for manufacturers to develop cutting-edge accessories that meet evolving consumer needs. This dynamic market is not without challenges, such as the presence of counterfeit goods, but it remains ripe for companies that can innovate and differentiate their product offerings. With the US mobile accessories market anticipated to grow at a sustainable CAGR in the upcoming year, businesses that adapt to these trends will likely secure a competitive edge and attract discerning consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Accessories market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Accessories Market Segments Analysis

Global Mobile Accessories Market is segmented by Product Type, Distribution Channel, Price Range and region. Based on Product Type, the market is segmented into Battery, Headphone/Earphone, Portable Speaker, Charger, Memory Card, Power Bank, Battery Case, Protective Case, Screen Guards, Pop sockets and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Price Range, the market is segmented into Premium, Mid and Low. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Accessories Market

The mobile accessories market is significantly driven by the continuous increase in the global smartphone user base. As more individuals adopt smartphones, the need for compatible accessories-such as cases, screen protectors, and chargers-grows correspondingly. This rising smartphone penetration not only fuels consumer demand for protective and functional accessories but also stimulates innovation and variety within the market. Moreover, as technology evolves, consumers are increasingly seeking high-quality, stylish, and multifunctional accessories to enhance their overall smartphone experience, further solidifying the relationship between smartphone usage and the thriving mobile accessories market.

Restraints in the Mobile Accessories Market

The mobile accessories market faces significant challenges due to the infiltration of counterfeit and low-quality products. These inferior accessories threaten the performance and safety of mobile devices, leaving consumers vulnerable to subpar experiences. Furthermore, the proliferation of fake products damages the reputation of reputable brands, making it difficult for legitimate manufacturers to compete effectively. As consumers often struggle to differentiate between authentic and counterfeit items, this situation presents a considerable restraint on market growth, hindering the ability of established companies to maintain customer trust and loyalty. Addressing this issue is crucial for the long-term success of the industry.

Market Trends of the Mobile Accessories Market

The mobile accessories market is witnessing a robust trend towards sustainability and eco-friendliness, particularly post-2022, as consumers become increasingly aware of environmental impacts. Manufacturers are responding by innovating a range of accessories crafted from recycled materials, biodegradable cases, and energy-efficient charging solutions. This shift not only aligns with consumer demand for products that reflect their values but also encourages brands to adopt sustainable practices throughout their supply chains. Companies emphasizing eco-friendly offerings are positioning themselves for competitive advantage in a crowded marketplace, potentially attracting a loyal customer base that prioritizes environmental responsibility alongside functionality and style.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Mobile Accessories Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Battery
• Headphone/Earphone
• Portable Speaker
• Charger
• Memory Card
• Power Bank
• Battery Case
• Protective Case
• Screen Guards
• Pop sockets
• Others

Global Mobile Accessories Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Mobile Accessories Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Premium
• Mid
• Low

Global Mobile Accessories Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Price Range)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Innovations Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech International S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belkin International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plantronics, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skullcandy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebronics India Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• boAt (Imagine Marketing Limited) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OPPO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otter Products, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Incipio Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mophie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JBL (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoPro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Targus International LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations