予測分析市場の規模、シェア、成長分析：コンポーネント別、展開モード別、組織規模別、業種別、地域別 - 産業予測 2025～2032年

予測分析市場規模は2023年に163億米ドルとなり、予測期間（2025-2032年）のCAGRは24.2%で、2024年の202億4,000万米ドルから2032年には1,146億3,000万米ドルに成長する見通しです。

世界の予測分析市場は、予測ツールの採用拡大、ビッグデータインフラへの投資、IoTとAI技術の統合に後押しされ、大きな成長を遂げています。しかし、熟練したIT専門家の不足や高い導入コストなどの課題が、市場拡大の妨げになる可能性があります。eコマース分野では、顧客知覚調査やターゲットを絞ったオンライン広告やソーシャルメディア広告によって、顧客体験の向上が売上を伸ばしています。さらに、膨大なデータの増加に伴い、予測分析の応用範囲は金融や人事にも広がると予想されます。様々な分野の企業が、営業、マーケティング、オペレーション、サプライチェーンマネジメントにおいて予測分析を戦略的に活用することで、より高い効率性と収益性を実現しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ

予測分析市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソリューション
  • 財務分析
  • 不正行為検出
  • 収益性管理
  • ガバナンスリスクコンプライアンス管理
  • その他の財務分析アプリケーション
  • リスク分析
  • サイバーリスク管理
  • 運用リスク管理
  • 信用および市場リスク管理
  • その他のリスク分析アプリケーション
  • マーケティング分析
  • 予測モデリング
  • 収益管理
  • 製品・サービス開発戦略
  • その他のマーケティング分析アプリケーション
  • セールス分析
  • 販売ライフサイクル管理
  • 営業担当者の効率管理
  • その他の販売分析アプリケーション
  • 顧客分析
  • 顧客のセグメンテーションとクラスタリング
  • 顧客行動分析
  • 顧客ロイヤルティと満足度の監視
  • その他の顧客分析アプリケーション
  • ウェブとソーシャルメディアの分析
  • ソーシャルメディア管理
  • 検索エンジン最適化
  • パフォーマンス監視
  • 競合のベンチマーク
  • サプライチェーン分析
  • 流通と物流の最適化
  • 在庫管理
  • 製造分析
  • その他のサプライチェーン分析アプリケーション
  • ネットワーク分析
  • インテリジェントなネットワーク最適化
  • 交通管理
  • その他のネットワーク分析アプリケーション
  • その他の予測分析ソリューション
• サービス
  • マネージドサービス
  • プロフェッショナルサービス
  • サポートとメンテナンス
  • コンサルティング
  • 展開と統合

予測分析市場規模：展開モード別& CAGR（2025-2032）

• 市場概要
• クラウド
• オンプレミス

予測分析市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 大企業
• 中小企業

予測分析市場規模：業種別& CAGR（2025-2032）

• 市場概要
• BFSI
• 小売業と電子商取引
• 通信とIT
• 輸送と物流
• メディアとエンターテイメント
• 製造業
• ヘルスケアとライフサイエンス
• 旅行とホスピタリティ
• エネルギーと公共事業
• 政府と防衛
• その他の業種

予測分析市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• IBM（US）
• Microsoft（US）
• Oracle（US）
• SAP（Germany）
• SAS Institute（US）
• Google（US）
• Salesforce（US）
• Amazon Web Services（AWS）（US）
• Hewlett Packard Enterprise（HPE）（US）
• Teradata（US）
• Domo（US）
• Board International（Switzerland）
• Hitachi Vantara（US）
• Happiest Minds（India）
• Dataiku（US）
• In-med Prognostics（India）
• Aito.Ai（Finland）
• Symend（US）
• Onward Health（India）
• Unioncrate（US）
• CyberLabs（Brazil）
• Amlgo Labs（India）
• Verimos（US）

結論と提言

Predictive Analytics Market size was valued at USD 16.3 billion in 2023 and is poised to grow from USD 20.24 billion in 2024 to USD 114.63 billion by 2032, growing at a CAGR of 24.2% during the forecast period (2025-2032).

The global predictive analytics market is experiencing significant growth, propelled by the increasing adoption of predictive tools, investments in big data infrastructure, and the integration of IoT and AI technologies. However, challenges such as a shortage of skilled IT professionals and high implementation costs may hinder market expansion. In the eCommerce sector, improved customer experiences are enhancing sales, driven by customer perception research and targeted online and social media advertising. Moreover, the application of predictive analytics is expected to extend into finance and human resources, with the rise of massive data. Businesses across various sectors are benefiting from the strategic use of predictive analytics in sales, marketing, operations, and supply chain management, fostering greater efficiency and profitability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Predictive Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Predictive Analytics Market Segments Analysis

Global Predictive Analytics Market is segmented by Component, Deployment Mode, Organization Size, Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Mode, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into Large Enterprises and SmallAndMedium-Sized Enterprises. Based on Vertical, the market is segmented into BFSI, RetailAndEcommerce, Telecom And IT, TransportationAndLogistics, MediaAndEntertainment, Manufacturing, HealthcareAndLife Sciences, TravelAndHospitality, EnergyAndUtilities, GovernmentAndDefense and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, LatinAmericaand Middle East & Africa.

Driver of the Predictive Analytics Market

The accelerating volume of data generated by companies across various sectors is significantly boosting the demand for predictive analytics. As organizations harness big data to forecast trends, enhance operational efficiency, and make data-driven decisions, the predictive analytics market experiences substantial growth. This trend highlights the critical role that advanced data analysis plays in helping businesses stay competitive and agile in an ever-evolving landscape. By leveraging predictive analytics, companies can gain valuable insights that inform strategic decisions, ultimately leading to improved outcomes and a stronger market position. Thus, the increasing reliance on data-driven approaches is a key driver of this market's expansion.

Restraints in the Predictive Analytics Market

One notable restraint in the predictive analytics market is the considerable initial investment necessary for implementing such solutions. The financial burden associated with acquiring the required technology, integrating systems, and facilitating employee training can pose challenges, particularly for small and medium-sized enterprises (SMEs). These costs may deter potential adopters from leveraging predictive analytics, as they may find it difficult to justify the upfront expenditure. Consequently, the high barrier to entry can limit the growth and widespread adoption of predictive analytics tools among businesses that could benefit from enhanced data-driven decision-making but lack the financial resources to invest in them.

Market Trends of the Predictive Analytics Market

The predictive analytics market is witnessing a significant trend towards the integration of predictive analytics with traditional business intelligence (BI) systems, driven by the demand for a comprehensive and actionable approach to data analysis. This convergence allows organizations to leverage historical data insights alongside advanced predictive modeling, enabling proactive decision-making in dynamic environments. Enhanced accessibility through user-friendly interfaces and sophisticated data visualization tools empowers data analysts and business users alike to interpret integrated insights effectively. As predictive models evolve through continuous learning, organizations benefit from increased accuracy and value, ultimately leading to improved productivity, higher ROI, and a competitive advantage in today's data-centric landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Predictive Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Financial Analytics
  • Fraud detection
  • Profitability management
  • Governance, risk, and compliance management
  • Other financial analytics applications
  • Risk Analytics
  • Cyber risk management
  • Operational risk management
  • Credit and market risk management
  • Other risk analytics applications
  • Marketing Analytics
  • Predictive modeling
  • Yield management
  • Product and service development strategies
  • Other marketing analytics applications
  • Sales Analytics
  • Sales life cycle management
  • Sales rep efficiency management
  • Other sales analytics applications
  • Customer Analytics
  • Customer segmentation and clustering
  • Customer behavior analysis
  • Monitoring customer loyalty and satisfaction
  • Other customer analytics applications
  • Web And Social Media Analytics
  • Social media management
  • Search engine optimization
  • Performance monitoring
  • Competitor benchmarking
  • Supply Chain Analytics
  • Distribution and logistics optimization
  • Inventory management
  • Manufacturing analysis
  • Other supply chain analytics applications
  • Network Analytics
  • Intelligent network optimization
  • Traffic management
  • Other Network Analytics Applications
  • Other Predictive Analytics Solutions
• Services
  • Managed Services
  • Professional Services
  • Support and Maintenance
  • Consulting
  • Deployment and integration

Global Predictive Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Predictive Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Predictive Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail And Ecommerce
• Telecom And IT
• Transportation And Logistics
• Media And Entertainment
• Manufacturing
• Healthcare And Life Sciences
• Travel And Hospitality
• Energy And Utilities
• Government And Defense
• Other Verticals

Global Predictive Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Organization Size, Vertical)
  • US
  • Canada
• Europe (Component, Deployment Mode, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise (HPE) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Vantara (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dataiku (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• In-med Prognostics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aito.Ai (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symend (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onward Health (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unioncrate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CyberLabs (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amlgo Labs (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verimos (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations