ワークウェア市場規模、シェア、成長分析：製品別、カテゴリー別、流通チャネル別、最終用途別、地域別 - 産業予測 2025～2032年

ワークウェア市場規模は2023年に188億2,000万米ドルとなり、2024年の198億6,000万米ドルから2032年には304億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.5%で成長する見通しです。

世界のワークウェア市場は、製品の機能性とユーザーのモビリティを向上させる技術の進歩によって拍車がかかり、技術革新が急増しています。業界をリードする企業各社は、衣服の完全性を維持しながら優れた柔軟性を提供する隠しストレッチバックレイヤーを組み込んだフルスイングのような技術に投資しています。このような革新的なワークウェアに対する需要の高まりは、ウェアラブル技術やスマート素材の人気の高まりにも反映されています。2019年後半、アレクサンドラは快適性とコンプライアンスを両立させたヘルスケアウェアのハイエンドシリーズを発表し、Snickers Workwearは2020年初頭、様々な危険な環境に合わせた完全認定の防護服ラインを発表しました。これらの開発は、進化する消費者ニーズに対応し、安全性と性能基準を推進する業界のコミットメントを強調しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

ワークウェア市場規模：製品別& CAGR（2025-2032）

• 市場概要
• トップウェア
• ボトムウェア
• カバーオール
• 作業靴

ワークウェア市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• ユニセックス

ワークウェア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 卸売業者
• スーパーマーケットとハイパーマーケット
• 専門店
• オンラインプラットフォーム

ワークウェア市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 建設
• 化学薬品
• 飲食品
• 生物学/ヘルスケア
• 電力
• その他の用途

ワークウェア市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 建設
• 石油・ガス
• 化学薬品
• ヘルスケア
• その他の最終用途

ワークウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• VF Corporation（USA）
• Aramark（USA）
• Cintas Corporation（USA）
• UniFirst Corporation（USA）
• Carhartt, Inc.（USA）
• Williamson-Dickie Manufacturing Company（USA）
• Fristads Kansas Group（Sweden）
• Hultafors Group（Sweden）
• Mascot International A/S（Denmark）
• Engelbert Strauss GmbH & Co. KG（Germany）
• Alsico NV（Belgium）
• Sioen Industries NV（Belgium）
• Adolphe Lafont（France）
• Delta Plus Group（France）
• Wenaas Workwear AS（Norway）
• Lantmannen Unibake（Denmark）
• Portwest Ltd.（Ireland）
• Dura-Wear（USA）

結論と提言

Workwear Market size was valued at USD 18.82 billion in 2023 and is poised to grow from USD 19.86 billion in 2024 to USD 30.47 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global workwear market is experiencing a surge in innovation, spurred by technological advancements that enhance product functionality and user mobility. Leading industry players are investing in technologies like Full Swing, which incorporates a concealed stretch back layer to provide superior flexibility while maintaining garment integrity. This rising demand for innovative workwear is also reflected in the increasing popularity of wearable technology and smart materials. In late 2019, Alexandra launched a high-end range of healthcare garments, balancing comfort and compliance, while Snickers Workwear introduced a fully accredited line of protective wear in early 2020, tailored for various hazardous environments. These developments highlight the industry's commitment to advancing safety and performance standards, catering to evolving consumer needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Workwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Workwear Market Segments Analysis

Global Workwear Market is segmented by Product, Category, Distribution Channel, Application, End Use and region. Based on Product, the market is segmented into Topwear, Bottomwear, Coveralls and Work Footwear. Based on Category, the market is segmented into Men, Women and Unisex. Based on Distribution Channel, the market is segmented into Wholesalers, Supermarkets & Hypermarkets, Specialty Stores and Online Platforms. Based on Application, the market is segmented into Construction, Chemical, Food & Beverage, Biological/Healthcare, Power and Other Applications. Based on End Use, the market is segmented into Construction, Oil & Gas, Chemicals, Healthcare and Other End Users. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Workwear Market

A significant factor propelling growth in the global workwear market is the heightened emphasis on workplace safety regulations. As industries like construction, manufacturing, and healthcare prioritize safety, there is a growing demand for protective gear capable of safeguarding workers against various hazards, including heat, chemicals, and physical impacts. Consequently, manufacturers are innovating workwear that complies with stringent safety standards while ensuring comfort, durability, and a modern aesthetic to cater to the changing preferences of consumers. This ongoing focus on enhancing workplace safety is poised to sustain the expansion of the global workwear market for the foreseeable future.

Restraints in the Workwear Market

A significant limitation facing the global workwear market is the prevalence of inexpensive alternatives. Numerous local and regional competitors provide workwear at reduced prices, which poses a considerable challenge to established global brands. Moreover, the increasing trend towards rental and leasing services for work attire is contributing to a decline in demand for new workwear items. These low-cost options and the rise of rental solutions are anticipated to constrain the growth of the global workwear industry, especially in markets that are sensitive to pricing. Addressing these constraints will be crucial for the future expansion of established players in this sector.

Market Trends of the Workwear Market

The workwear market is witnessing a significant shift toward sustainability, reflecting a broader consumer demand for eco-friendly products. As awareness of environmental issues rises, professionals are increasingly opting for workwear made from sustainable materials, such as organic cotton, recycled polyester, and other biodegradable fabrics. This trend is prompting manufacturers to adapt their production processes, employing eco-conscious techniques that minimize waste and reduce carbon emissions. With an eye on regulatory changes and consumer preferences, forward-thinking brands are prioritizing sustainability in their collections. This commitment to green practices is expected to grow, positioning sustainable workwear as a key driver of industry innovation and market expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Workwear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Topwear
• Bottomwear
• Coveralls
• Work Footwear

Global Workwear Market Size by Category & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Workwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Wholesalers
• Supermarkets & Hypermarkets
• Specialty Stores
• Online Platforms

Global Workwear Market Size by Application & CAGR (2025-2032)

• Market Overview
• Construction
• Chemical
• Food & Beverage
• Biological/Healthcare
• Power
• Other Applications

Global Workwear Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Construction
• Oil & Gas
• Chemicals
• Healthcare
• Other End Users

Global Workwear Market Size & CAGR (2025-2032)

• North America (Product, Category, Distribution Channel, Application, End Use)
  • US
  • Canada
• Europe (Product, Category, Distribution Channel, Application, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Distribution Channel, Application, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Distribution Channel, Application, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Distribution Channel, Application, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• VF Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aramark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cintas Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UniFirst Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Williamson-Dickie Manufacturing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fristads Kansas Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hultafors Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mascot International A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Engelbert Strauss GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alsico NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sioen Industries NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adolphe Lafont (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delta Plus Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wenaas Workwear AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lantmannen Unibake (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Portwest Ltd. (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dura-Wear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations