自動車用サンバイザーの市場規模、シェア、成長分析：コンポーネント別、車両別、推進力別、販売チャネル別、素材別、地域別 - 産業予測 2025～2032年

自動車用サンバイザー市場規模は2023年に25億4,000万米ドルとなり、予測期間（2025-2032年）のCAGRは4.9%で、2024年の26億6,000万米ドルから2032年には39億1,000万米ドルに成長する見通しです。

自動車用サンバイザー市場は、まぶしさを効果的に低減することで、運転手と同乗者の安全性を高めるよう進化しています。これらの長方形の手動式シールドは、固定式と拡張式があり、現在では使いやすさを向上させるためにミラー一体型のものや人間工学に基づいたものが多く設計されています。市場では主に、従来型とLCDバイザーの2種類が提供されており、消費者の多様な嗜好に対応しています。大手メーカーは、効率性と持続可能性を高めるため、再生プラスチックなどの軽量素材を使った技術革新に注力しています。バイザーの組み立てには、電気ケーブル、パッド、ミラーフレーム、ネジなどの必須部品が含まれ、耐久性と機能性のためにビニールが標準的な表面素材として認識されています。技術の進歩に伴い、サンバイザー業界は現代の消費者の要求と環境への配慮に適応しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析
• 原材料の分析

自動車用サンバイザー市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• 従来型
• 液晶

自動車用サンバイザー市場規模：車両別& CAGR（2025-2032）

• 市場概要
• 乗用車
• 商用車

自動車用サンバイザー市場規模：推進力別& CAGR（2025-2032）

• 市場概要
• ICE
• 電気自動車

自動車用サンバイザー市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• オリジナル機器製造会社（OEM）
• アフターマーケット

自動車用サンバイザー市場規模：素材別& CAGR（2025-2032）

• 市場概要
• ファブリック
• ビニール
• その他

自動車用サンバイザー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Yanfeng Automotive Interiors（China）
• Magna International（Canada）
• Faurecia（France）
• Toyota Boshoku Corporation（Japan）
• TS TECH Co., Ltd.（Japan）
• Kasai Kogyo Co., Ltd.（Japan）
• Seoyon E-Hwa（South Korea）
• Draexlmaier Group（Germany）
• Adient plc（Ireland）
• Lear Corporation（United States）
• Johnson Controls International plc（Ireland）
• NHK Spring Co., Ltd.（Japan）
• GAC Component Co., Ltd.（China）
• Tachi-S Co., Ltd.（Japan）
• Futuris Group（United States）
• CIE Automotive（Spain）
• Inteva Products（United States）
• AD Plastik（Croatia）

結論と提言

Automotive Sun Visor Market size was valued at USD 2.54 billion in 2023 and is poised to grow from USD 2.66 billion in 2024 to USD 3.91 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The automotive sun visor market is evolving to enhance driver and passenger safety by effectively reducing glare. These rectangular, manually operated shields, which can be fixed or expandable, are now often designed with integrated mirrors and ergonomic features for improved usability. The market offers two primary types: conventional and LCD visors, catering to diverse consumer preferences. Leading manufacturers are focusing on innovation through lightweight materials, such as recycled plastics, to boost efficiency and sustainability. The visor assembly includes essential components like electric cables, padding, mirror frames, and screws, with vinyl recognized as the standard surface material for durability and functionality. As technology advances, the sun visor industry is adapting to meet modern consumer demands and environmental considerations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Automotive Sun Visor market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Automotive Sun Visor Market Segments Analysis

Global Automotive Sun Visor Market is segmented by Component, Vehicle, Propulsion, Sales Channel, Material and region. Based on Component, the market is segmented into Conventional and LCD. Based on Vehicle, the market is segmented into Passenger Vehicles and Commercial Vehicles. Based on Propulsion, the market is segmented into ICE and Electric Vehicle. Based on Sales Channel, the market is segmented into Original Equipment Manufacturer (OEM) and Aftermarket. Based on Material, the market is segmented into Fabric, Vinyl and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Automotive Sun Visor Market

The Automotive Sun Visor market is significantly driven by the dominance of the Asia Pacific region, particularly due to the robust automotive industry in countries such as China, Japan, and South Korea. This leadership is projected to not only maintain but also expand throughout the forecast period, propelled by an expected surge in vehicle production in these nations. Key factors contributing to this market growth include a steadily growing population, increasing vehicle ownership, and evolving lifestyle trends alongside rising disposable incomes. These elements collectively create a conducive environment for the automotive sun visor market to thrive in the coming years.

Restraints in the Automotive Sun Visor Market

Despite being an essential element in contemporary vehicles, the automotive sun visor market faces significant challenges that hinder its growth. Traditional sun visors, typically mounted at the top of the windshield, struggle with limitations in providing comprehensive sunlight protection. Their restricted coverage area results in only partial shading, which fails to adequately minimize the intense effects of direct sunlight. Additionally, the inability to easily adjust the visor's position in response to the sun's trajectory leads to discomfort for both drivers and passengers. These inherent drawbacks create obstacles for manufacturers aiming to enhance the effectiveness and user experience of automotive sun visors.

Market Trends of the Automotive Sun Visor Market

The automotive sun visor market is witnessing substantial growth, propelled by several critical trends. Increasing vehicle production and demand, driven by growing urbanization and rising traffic volumes, are primary catalysts for this growth. Additionally, heightened emphasis on vehicle safety and driver comfort is further elevating the demand for innovative sun visor solutions. As environmental awareness rises, manufacturers are also focusing on sustainable materials, catering to eco-conscious consumers. The market's outlook remains optimistic, with emerging economies like China and South Korea enhancing production capabilities and contributing to global market expansion. This positive trajectory suggests a significant potential for innovation and growth in the automotive sun visor segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Automotive Sun Visor Market Size by Component & CAGR (2025-2032)

• Market Overview
• Conventional
• LCD

Global Automotive Sun Visor Market Size by Vehicle & CAGR (2025-2032)

• Market Overview
• Passenger Vehicles
• Commercial Vehicles

Global Automotive Sun Visor Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• ICE
• Electric Vehicle

Global Automotive Sun Visor Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Original Equipment Manufacturer (OEM)
• Aftermarket

Global Automotive Sun Visor Market Size by Material & CAGR (2025-2032)

• Market Overview
• Fabric
• Vinyl
• Others

Global Automotive Sun Visor Market Size & CAGR (2025-2032)

• North America (Component, Vehicle, Propulsion, Sales Channel, Material)
  • US
  • Canada
• Europe (Component, Vehicle, Propulsion, Sales Channel, Material)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Vehicle, Propulsion, Sales Channel, Material)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Vehicle, Propulsion, Sales Channel, Material)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Vehicle, Propulsion, Sales Channel, Material)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Yanfeng Automotive Interiors (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magna International (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faurecia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyota Boshoku Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TS TECH Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kasai Kogyo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seoyon E-Hwa (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Draexlmaier Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adient plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lear Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson Controls International plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NHK Spring Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GAC Component Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tachi-S Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Futuris Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CIE Automotive (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inteva Products (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AD Plastik (Croatia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations