ヨガツーリズムの市場規模、シェア、成長分析、ヨーゴ・リトリート別、性別、サービスタイプ別、場所別、旅行者タイプ別、地域別 - 産業予測 2025～2032年

ヨガツーリズムの世界市場規模は、2023年に1,739億5,000万米ドルと評価され、2024年の1,842億1,000万米ドルから2032年には2,914億米ドルに成長し、予測期間（2025-2032年）のCAGRは5.9％で成長する見通しです。

ヨガツーリズムは、ウェルビーイングへのホリスティックなアプローチを重視するウェルネス旅行の動向の高まりとともに、大きな勢いを増しています。身体、心、魂の統合と定義されるヨガは、ストレス軽減、呼吸法の改善、筋肉増強、柔軟性強化など、その利点がますます認識されるようになっています。ヨガアライアンスなどによる最近の調査によると、アメリカ人はヨガ関連費用に160億米ドルを投資しており、3年前の100億米ドルから著しく増加しています。特筆すべきは、ヨガ実践者のためのコースとウェアへの支出が、それぞれ58億米ドルと46億米ドルに達したことです。調査によると、ヨガ、エクササイズ、スパ体験がウェルネス・リトリートの大部分を占めています。さらに、「ヨガ旅行者」と呼ばれる多くのヨガ愛好家が定期的に練習に励んでおり、市場の成長と革新の可能性をさらに強調しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析

ヨガツーリズムの市場規模：ヨゴ・リトリート別& CAGR（2025-2032）

• 市場概要
• デトックスリトリート
• スピリチュアルリトリート
• その他

ヨガツーリズムの市場規模：性別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

ヨガツーリズムの市場規模：サービスタイプ別& CAGR（2025-2032）

• 市場概要
• 輸送
• 宿泊
• 飲食品
• 買い物
• アクティビティと遠足
• その他

ヨガツーリズムの市場規模：場所別& CAGR（2025-2032）

• 市場概要
• 国内ヨガツーリズム
• 国際ヨガツーリズム

ヨガツーリズムの市場規模：旅行者タイプ別& CAGR（2025-2032）

• 市場概要
• プライマリーヨガトラベル
• セカンダリーヨガトラベル

ヨガツーリズムの市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Gaia, Inc.（United States）
• CorePower Yoga（United States）
• YogaWorks（United States）
• Yoga International（United States）
• Yoga Journal（United States）
• Yoga Alliance（United States）
• YogaGlo（United States）
• Yoga Download（United States）
• Wanderlust（United States）
• Pure Yoga（Hong Kong）
• BookYogaRetreats（Netherlands）
• Tripaneer（Netherlands）
• Liforme（United Kingdom）
• Ananda in the Himalayas（India）
• Sivananda Ashram Yoga Retreat（Bahamas）
• Yogaville（United States）
• Yoga retreats Spain（Spain）
• Iyengar Yoga Institute of San Francisco（United States）
• YogaSix（United States）
• Power Yoga Canada（Canada）

結論と提言

Global Yoga Tourism Market size was valued at USD 173.95 billion in 2023 and is poised to grow from USD 184.21 billion in 2024 to USD 291.4 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

Yoga tourism has gained significant momentum alongside the growing trend of wellness travel, emphasizing a holistic approach to well-being. Defined as the integration of body, mind, and soul, yoga is increasingly recognized for its benefits, including stress reduction, improved breathing, muscle building, and enhanced flexibility. Recent research by Yoga Alliance and others indicates that Americans invested $16 billion in yoga-related expenses, a marked increase from $10 billion three years prior. Notably, expenditures on courses and apparel for yoga practitioners reached $5.8 billion and $4.6 billion, respectively. Surveys show that yoga, exercise, and spa experiences represented a large portion of wellness retreats. Additionally, many yoga enthusiasts, dubbed "yoga travellers," engage in regular practice, further emphasizing the market's potential for growth and innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yoga Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yoga Tourism Market Segments Analysis

Global Yoga Tourism Market is segmented by Yogo Retreats, Gender, Service Type, Location, Travellers Type and region. Based on Yogo Retreats, the market is segmented into Detox Retreats, Spiritual Retreats and Others. Based on Gender, the market is segmented into Male and Female. Based on Service Type, the market is segmented into Transport, Lodging, Food & Beverage, Shopping, Activities & Excursions and Others. Based on Location, the market is segmented into Domestic Yoga Tourism and International Yoga Tourism. Based on Travellers Type, the market is segmented into Primary Yoga Travel and Secondary Yoga Travel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yoga Tourism Market

The increasing awareness of yoga's holistic advantages, encompassing physical, mental, and emotional well-being, is fueling the growth of the global yoga tourism market. More travelers are seeking opportunities to merge their passion for travel with wellness practices, specifically yoga. Recognized for its extensive health benefits, yoga aids in stress management, enhances flexibility and strength, improves posture, and bolsters immune system function. Moreover, it offers significant mental health advantages, helping alleviate anxiety and depression while promoting overall mental well-being. This rising interest in wellness-oriented travel is propelling the popularity of yoga tourism around the globe.

Restraints in the Global Yoga Tourism Market

The Global Yoga Tourism market faces challenges as it competes with an increasing array of wellness activities, including spa retreats, fitness programs, and meditation sessions. While yoga frequently serves as a central element of various wellness retreats, these establishments often provide numerous additional services and treatments, such as massages, facials, fitness classes, and nutritional guidance. Consequently, this diverse offering can make it difficult for yoga tourism to differentiate itself amidst a saturated wellness marketplace, as potential participants may opt for retreats that incorporate a broader spectrum of wellness experiences rather than those focusing solely on yoga.

Market Trends of the Global Yoga Tourism Market

The Global Yoga Tourism market is witnessing a transformative trend as online yoga classes and apps gain traction, driving increased accessibility and participation in yoga across diverse demographics. As travelers seek holistic wellness experiences, platforms like YogaGlo, YogaDownload, and Glo offer flexible options to practice yoga anytime, anywhere, thus redefining traditional tourism models. This shift not only enables practitioners to engage with various yoga styles tailored to their skill levels but also encourages destination retreats to integrate digital offerings into their services. Consequently, this convergence of technology and wellness tourism is expected to fuel growth and innovation within the yoga sector, catering to a growing demand for adaptable, immersive experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Yoga Tourism Market Size by Yogo Retreats & CAGR (2025-2032)

• Market Overview
• Detox Retreats
• Spiritual Retreats
• Others

Global Yoga Tourism Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Yoga Tourism Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Transport
• Lodging
• Food & Beverage
• Shopping
• Activities & Excursions
• Others

Global Yoga Tourism Market Size by Location & CAGR (2025-2032)

• Market Overview
• Domestic Yoga Tourism
• International Yoga Tourism

Global Yoga Tourism Market Size by Travellers Type & CAGR (2025-2032)

• Market Overview
• Primary Yoga Travel
• Secondary Yoga Travel

Global Yoga Tourism Market Size & CAGR (2025-2032)

• North America (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • US
  • Canada
• Europe (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Gaia, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CorePower Yoga (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YogaWorks (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Journal (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Alliance (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YogaGlo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Download (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wanderlust (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pure Yoga (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BookYogaRetreats (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tripaneer (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liforme (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ananda in the Himalayas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sivananda Ashram Yoga Retreat (Bahamas)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogaville (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga retreats Spain (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iyengar Yoga Institute of San Francisco (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YogaSix (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Power Yoga Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations