妊婦用ビタミンサプリメントの市場規模、シェア、成長分析、製品別、製品タイプ別、性質別、機能別、販売チャネル別、地域別 - 産業予測 2025～2032年

妊婦用ビタミンサプリメント 2023年の市場規模は8億米ドルで、2024年の8億6,000万米ドルから2032年には14億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.9％で成長する見通しです。

妊婦用ビタミンサプリメント市場は、妊娠中の健康的な食生活と適切な栄養摂取が果たす重要な役割に対する意識の高まりによって大きな成長を遂げています。多くの妊婦は、座りがちな生活やストレスが原因で栄養不足に直面し、母子ともに不利な結果を招く可能性があります。このため、妊婦用ビタミンの摂取が増加しており、米国ではほぼすべての産科医がその使用を推奨しています。調査では、出生前ビタミンの摂取と自閉症などの発達障害のリスク低減との間に相関関係があることが示されています。所得水準の向上、プロモーション活動、政府や保健機関による教育キャンペーンが、市場の需要をさらに高めています。必須栄養素を摂取できるように設計されたこれらのサプリメントは、健康的な妊娠をサポートし、バランスの取れた食事に取って代わることなく栄養不足を補う。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

妊婦用ビタミンサプリメントの市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ビタミン
  • ビタミンA
  • ビタミンB1
  • ビタミンB2
  • ビタミンB3
  • ビタミンB5
  • ビタミンB6
  • ビタミンB7
  • ビタミンB9
  • ビタミンB12
  • ビタミンC
  • ビタミンD
  • ビタミンE
  • ビタミンK
• カルシウム
• 鉄
• 亜鉛
• EPA/DHA
• マグネシウム
• その他

妊婦用ビタミンサプリメントの市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 菓子類製品
  • グミ
  • チューイングキャンディ
  • その他
• 医薬品
  • カプセル
  • 錠剤/ピル
  • ソフトジェル
  • 液体

妊婦用ビタミンサプリメントの市場規模：性質別& CAGR（2025-2032）

• 市場概要
• オーガニック
• 従来型

妊婦用ビタミンサプリメントの市場規模：機能別& CAGR（2025-2032）

• 市場概要
• 神経と脳の開発
• 腸の健康
• 骨の健康
• 栄養
• 体重管理
• その他

妊婦用ビタミンサプリメントの市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• 病院と診療所
• 市販サプリメント（OTC）
  • ドラッグストアと薬局
  • ハイパーマーケット/スーパーマーケット
  • コンビニエンスストア
  • 健康とウェルネスストア
  • 専門店
  • 百貨店
• オンライン
  • 企業ウェブサイト
  • サードパーティ/量販店

妊婦用ビタミンサプリメントの市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nestle（Switzerland）
• Abbott Laboratories（USA）
• Procter & Gamble（USA）
• Church & Dwight（USA）
• Nature Made（USA）
• Garden of Life（USA）
• MegaFood（USA）
• New Chapter（USA）
• Rainbow Light（USA）
• Country Life（USA）
• Thorne Research（USA）
• Douglas Laboratories（USA）
• Bayer AG（Germany）
• Sanofi（France）
• DSM（Netherlands）
• Lonza（Switzerland）
• BASF（Germany）
• Olly Nutrition（USA）

結論と提言

Prenatal Vitamin Supplement Market size was valued at USD 0.8 billion in 2023 and is poised to grow from USD 0.86 billion in 2024 to USD 1.46 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The prenatal vitamin supplements market is experiencing significant growth driven by heightened awareness of the critical role that a healthy diet and proper nutrition play during pregnancy. Many expectant mothers face nutritional deficiencies due to sedentary lifestyles and stress, potentially leading to adverse outcomes for both mother and child. This has intensified the uptake of prenatal vitamins, with nearly all obstetricians in the U.S. recommending their use. Research indicates a correlation between prenatal vitamin intake and reduced risks of developmental disorders, such as autism. Increased income levels, promotional efforts, and educational campaigns by governments and health organizations further bolster market demand. These supplements, designed to provide essential nutrients, support healthy pregnancies and bridge nutritional gaps without replacing a balanced diet.

Top-down and bottom-up approaches were used to estimate and validate the size of the Prenatal Vitamin Supplement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Prenatal Vitamin Supplement Market Segments Analysis

Global Prenatal Vitamin Supplement Market is segmented by Product, Product Type, Nature, Function, Sales Channel and region. Based on Product, the market is segmented into Vitamins, Calcium, Iron, Zinc, EPA/DHA, Magnesium and Others. Based on Product Type, the market is segmented into Confectionery Products and Pharmaceutical Products. Based on Nature, the market is segmented into Organic and Conventional. Based on Function, the market is segmented into Neural & Brain Development, Gut Health, Bone Health, Nutrition, Weight Management and Others. Based on Sales Channel, the market is segmented into Hospital and Clinics, Over the Counter Supplements (OTC) and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Prenatal Vitamin Supplement Market

The global prenatal vitamin supplement market is significantly driven by the growing understanding of the critical role that proper nutrition and medication play during pregnancy. Modern sedentary lifestyles and high-stress environments have created a lack of essential vitamins and minerals for expectant mothers, potentially harming both maternal and fetal health. Prenatal vitamins, rich in crucial nutrients like folic acid and iron, are essential for addressing these nutritional deficiencies. Heightened awareness regarding the advantages of these supplements, coupled with supportive government initiatives and increased disposable incomes, is further propelling the expansion of the prenatal vitamin supplement market.

Restraints in the Prenatal Vitamin Supplement Market

A significant challenge facing the prenatal vitamin supplement market is the side effects linked to these products, including nausea, constipation, and various digestive issues. Such adverse reactions can deter pregnant women from using prenatal vitamins, consequently hindering market expansion. Additionally, the relatively high price of these supplements poses another barrier, especially in developing nations where disposable income levels are often low. Addressing these concerns is crucial for fostering sustained growth in the prenatal vitamin supplement market, as mitigating side effects and making products more affordable could increase consumer acceptance and usage rates.

Market Trends of the Prenatal Vitamin Supplement Market

The prenatal vitamins supplement market is witnessing a significant shift towards natural and organic products, driven by heightened consumer awareness about health and wellness. As expectant mothers increasingly seek prenatal vitamins devoid of harmful chemicals and additives, the demand for plant-based, organic formulations has surged. This trend is further enhanced by innovations incorporating probiotics and digestive enzymes, recognized for their potential benefits in promoting digestive health and fostering a balanced gut microbiome for both mother and baby. As a result, manufacturers are responding by launching cleaner, more holistic prenatal vitamin options, aligning with the growing preference for health-oriented, sustainable solutions in maternal care.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Prenatal Vitamin Supplement Market Size by Product & CAGR (2025-2032)

• Market Overview
• Vitamins
  • Vitamin A
  • Vitamin B1
  • Vitamin B2
  • Vitamin B3
  • Vitamin B5
  • Vitamin B6
  • Vitamin B7
  • Vitamin B9
  • Vitamin B12
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
• Calcium
• Iron
• Zinc
• EPA/DHA
• Magnesium
• Others

Global Prenatal Vitamin Supplement Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Confectionery Products
  • Gummies
  • Chews
  • Others
• Pharmaceutical Products
  • Capsule
  • Tablets/Pills
  • Soft Gels
  • Liquid

Global Prenatal Vitamin Supplement Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Prenatal Vitamin Supplement Market Size by Function & CAGR (2025-2032)

• Market Overview
• Neural & Brain Development
• Gut Health
• Bone Health
• Nutrition
• Weight Management
• Others

Global Prenatal Vitamin Supplement Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Hospital and Clinics
• Over the Counter Supplements (OTC)
  • Drug Stores and Pharmacies
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Health and wellness Stores
  • Specialty Stores
  • Departmental Stores
• Online
  • Company Website
  • 3rd party /Mass Merchandiser

Global Prenatal Vitamin Supplement Market Size & CAGR (2025-2032)

• North America (Product, Product Type, Nature, Function, Sales Channel)
  • US
  • Canada
• Europe (Product, Product Type, Nature, Function, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Product Type, Nature, Function, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Product Type, Nature, Function, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Product Type, Nature, Function, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Made (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MegaFood (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Chapter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rainbow Light (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Country Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thorne Research (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Douglas Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSM (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lonza (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olly Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations