テニス用品の市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

テニス用品市場規模は2023年に50億8,000万米ドルと評価され、2024年の53億6,000万米ドルから2032年には82億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.5%で成長する見通しです。

世界のテニス用品市場は、ウィンブルドンや全豪オープンなどのグランドスラム大会に後押しされたテニス人気の高まりとスポーツ関連活動の急増によって、大きな成長が見込まれています。消費者の健康志向の高まりがテニスへの参加を促し、ラケットスポーツが寿命を延ばすという調査結果も後押ししています。しかし、高価な用具に加え、予測不可能な天候や偽造品といった課題が、市場拡大の妨げになる可能性もあります。注目すべき動向としては、用具のデザインにおけるテクノロジーの台頭や、ヴォーグの限定テニスコレクションや新スポーツウェアブランドRalleeの立ち上げといったコラボレーションに代表される、ファッションと機能性の融合が挙げられます。アシックスのCOURT FF 3 NOVAKシューズのようなイノベーションは、高性能アスレチックギアへの市場のコミットメントをさらに強調するものです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

テニス用品市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ラケット
• ボール
• ウェア
• シューズ
• バッグ
• アクセサリー
• ガット

テニス用品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

テニス用品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Wilson Sporting Goods Company（USA）
• Babolat VS S.A.（France）
• HEAD Sport GmbH（Austria）
• Yonex Co., Ltd.（Japan）
• Dunlop Sports（UK）
• Prince Global Sports, LLC（USA）
• Tecnifibre（France）
• Volkl Tennis（Germany）
• Slazenger（UK）
• Gamma Sports（USA）
• Pacific Sports International（Germany）
• ProKennex（Taiwan）
• Solinco Sports（USA）
• Luxilon Industries NV（Belgium）
• Fischer Sports GmbH（Austria）
• Teloon（China）
• Li-Ning Company Limited（China）
• Lotto Sport Italia（Italy）
• Asics Corporation（Japan）
• New Balance Athletics, Inc.（USA）

結論と提言

Tennis Equipment Market size was valued at USD 5.08 billion in 2023 and is poised to grow from USD 5.36 billion in 2024 to USD 8.22 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global tennis equipment market is poised for significant growth, driven by the increasing popularity of tennis and a surge in sports-related activities, fueled by major Grand Slam events like Wimbledon and the Australian Open. Rising health consciousness among consumers has heightened participation in tennis, supported by research linking racquet sports to lower premature death risks. However, challenges such as unpredictable weather conditions and counterfeit products, alongside high-priced equipment, may hinder market expansion. Noteworthy trends include the rise of technology in equipment design and the blending of fashion with functionality, exemplified by collaborations like Vogue's limited tennis collection and the launch of Rallee, a new sportswear brand. Innovations such as ASICS' COURT FF 3 NOVAK shoes further underscore the market's commitment to high-performance athletic gear.

Top-down and bottom-up approaches were used to estimate and validate the size of the Tennis Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Tennis Equipment Market Segments Analysis

Global Tennis Equipment Market is segmented by Product Type, Distribution Channel and region. Based on Product Type, the market is segmented into Racquets, Balls, Apparel, Shoes, Bags, Accessories and Strings. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Tennis Equipment Market

The Tennis Equipment market is being driven by the growing popularity of tennis as both a recreational and competitive activity, fueled by an increasing awareness of the importance of maintaining a healthy and active lifestyle. Educational institutions, clubs, and training academies worldwide are making concerted efforts to promote tennis as a sport suitable for all ages, motivating both adults and children to participate. Additionally, grassroots initiatives, a focus on well-being, and the numerous cardiovascular benefits associated with playing tennis are significantly boosting the demand for premium tennis equipment, ultimately expanding the market's consumer base and driving sales.

Restraints in the Tennis Equipment Market

The Tennis Equipment market faces several restraints primarily due to the high costs associated with premium products such as rackets, balls, and apparel. The steep prices of professional-grade equipment make it difficult for aspiring athletes and educational institutions to afford them, limiting access and participation in the sport. Furthermore, the elevated retail prices, driven by supply chain disruptions and rising raw material costs, deter casual and entry-level players from investing in high-quality gear. This financial barrier creates a significant challenge for the market, as it restricts growth and discourages broader engagement among potential players.

Market Trends of the Tennis Equipment Market

The Tennis Equipment market is witnessing a significant trend towards eco-friendly products, propelled by increasing consumer awareness of sustainability. Manufacturers are responding to this demand by innovating sustainable tennis gear, including biodegradable tennis balls, recycled polyester apparel, and rackets made from eco-conscious materials. Prominent brands like Wilson and Babolat are at the forefront, adopting carbon-neutral production processes to minimize their environmental footprint. As sustainability becomes a priority for consumers, the market is shifting to meet these expectations, driving growth in eco-friendly tennis equipment as players seek to align their purchases with global climate initiatives and environmentally responsible practices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Tennis Equipment Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Racquets
• Balls
• Apparel
• Shoes
• Bags
• Accessories
• Strings

Global Tennis Equipment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Tennis Equipment Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Wilson Sporting Goods Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babolat VS S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HEAD Sport GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yonex Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunlop Sports (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prince Global Sports, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tecnifibre (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkl Tennis (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slazenger (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gamma Sports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Sports International (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProKennex (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solinco Sports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luxilon Industries NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fischer Sports GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teloon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotto Sport Italia (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asics Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance Athletics, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations