ハンドブレンダーの市場規模、シェア、成長分析：製品タイプ別、用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

ハンドブレンダーの世界市場規模は2023年に50億2,000万米ドルとなり、予測期間（2025-2032年）のCAGRは6.0%で、2024年の53億2,000万米ドルから2032年には84億8,000万米ドルに成長する見通しです。

ハンドブレンダー市場は、調理の利便性に対する需要の増加、家庭料理への嗜好の高まり、消費者の可処分所得の増加などを背景に、大きく成長する見通しです。都市化の進行は、コンパクトなキッチン家電、特にハンドブレンダーの需要を押し上げています。ハンドブレンダーは、素早くミキサーにかけたり、乳化させたりすることが得意で、ペースの速いライフスタイルに対応しています。さらに、健康とウェルネスへの関心の高まりが、スムージーやスープを中心とした家庭料理の増加を促しています。多機能設計やコードレスオプションなどの製品革新が市場の魅力を高めています。しかし、他の家電製品との競合や地方における認知度の問題といった課題が、成長を妨げる可能性があります。KitchenAidのコードレスシステムやBlendtecのイマージョンブレンダーなど、最近発売された注目すべき製品は、この進化する市場環境における重要な戦略としてのイノベーションを強調しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析

ハンドブレンダー市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• コード付き
• コードレス

ハンドブレンダー市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 住宅用
• 商業用

ハンドブレンダー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

ハンドブレンダー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Braun GmbH（Germany）
• Philips（Netherlands）
• Panasonic Corporation（Japan）
• KitchenAid（USA）
• Breville Group Limited（Australia）
• Cuisinart（USA）
• Bosch（Germany）
• Smeg S.p.A.（Italy）
• Hamilton Beach Brands Holding Company（USA）
• Kenwood Limited（UK）
• Morphy Richards（UK）
• Electrolux AB（Sweden）
• Whirlpool Corporation（USA）
• Russell Hobbs（UK）
• Tefal（France）

結論と提言

Global Hand Blender Market size was valued at USD 5.02 billion in 2023 and is poised to grow from USD 5.32 billion in 2024 to USD 8.48 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The hand blender market is poised for significant growth, driven by increasing demand for cooking convenience, a rising preference for homemade meals, and greater disposable income among consumers. The ongoing urbanization trend is pushing the demand for compact kitchen appliances, particularly hand blenders, which excel in quick blending and emulsifying, catering to fast-paced lifestyles. Additionally, the growing focus on health and wellness is prompting increased home cooking, particularly smoothies and soups. Product innovations, including multi-functional designs and cordless options, are enhancing market appeal. However, challenges such as competition from other appliances and awareness issues in rural areas could hinder growth. Notable recent product launches, such as KitchenAid's cordless system and Blendtec's immersion blender, highlight innovation as a key strategy in this evolving market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hand Blender market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hand Blender Market Segments Analysis

Global Hand Blender Market is segmented by Product Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Corded and Cordless. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hand Blender Market

The global hand blender market is being driven by a rise in disposable income among consumers worldwide, leading to increased expenditure on convenience products like hand blenders. As more individuals seek to enhance their culinary experiences with advanced kitchen appliances that streamline food preparation, the demand for hand blenders is anticipated to grow significantly. This trend reflects a broader shift towards convenience in cooking and meal preparation, which is expected to positively influence the market's trajectory through 2032. The growing preference for innovative cooking solutions underscores the evolving needs and lifestyles of consumers.

Restraints in the Global Hand Blender Market

The Global Hand Blender market faces several constraints that may hinder its growth. Traditional blenders, food processors, and immersion blenders are capable of providing similar functionalities while often offering additional features. Furthermore, the increasing trend among consumers toward multi-functional kitchen appliances is likely to shift their preference towards food processors. As a result, this could negatively impact the long-term sales of hand blenders. The competition from these alternative appliances, coupled with changing consumer preferences, poses significant challenges for the hand blender market, potentially limiting its growth opportunities in the future.

Market Trends of the Global Hand Blender Market

The Global Hand Blender market is witnessing a significant trend toward the use of durable materials in product design, with manufacturers prioritizing steel, aluminum, and other metals over plastics. This shift not only enhances the longevity and ease of cleaning of hand blenders but also resonates with increasingly eco-conscious consumers seeking sustainable kitchen appliances. By investing in high-quality materials, companies can build consumer trust and loyalty, driving brand differentiation in a competitive landscape. This trend is expected to bolster sales potential and shape future product innovations, aligning with growing consumer demand for both quality and environmental responsibility in kitchen gadgets.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Hand Blender Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Corded
• Cordless

Global Hand Blender Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Hand Blender Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Hand Blender Market Size & CAGR (2025-2032)

• North America (Product Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Braun GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KitchenAid (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breville Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cuisinart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bosch (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smeg S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hamilton Beach Brands Holding Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenwood Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morphy Richards (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Russell Hobbs (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tefal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations