白茶市場の市場規模、シェア、成長分析：製品別、用途別、包装タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

白茶市場規模は2023年に18億7,000万米ドルと評価され、2024年の20億米ドルから2032年には34億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.0％で成長する見通しです。

世界の白茶市場は、抗酸化作用、心臓の健康サポート、アンチエイジング効果など、数多くの健康効果に対する消費者の意識の高まりによって、大きな成長が見込まれています。より健康的でプレミアムな飲料の需要が高まるにつれ、白茶は特に北米と欧州で健康志向の消費者の間で支持を集めています。この動向は、天然素材と持続可能性へのシフトによって強調されており、消費者はオーガニックで倫理的に調達された製品にプレミアムを支払うことを望んでいます。エリザベス・アーデンのホワイトティーオーフローラルやTwiningsのSuperblendsのような革新的な製品は、ウェルネス志向の需要に応え、市場シェアを拡大しています。さらに、ユニリーバに見られるような、大手ブランドによる持続可能な茶葉生産への戦略的投資は、このセグメントの成長軌道をさらに強化し、飲料と美容製品の両方における白茶の力強い将来展望を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

白茶市場規模：製品別& CAGR（2025-2032）

• 市場概要
• オーガニック
• 従来型

白茶市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 飲料
• 化粧品・トイレタリー
• 製薬

白茶市場規模：包装タイプ別& CAGR（2025-2032）

• 市場概要
• バルク包装
• 小売包装
• シングルサーブ包装

白茶市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

白茶市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Associated British Foods Plc（United Kingdom）
• Unilever PLC（United Kingdom）
• Hayleys PLC（Sri Lanka）
• Goodricke Group Limited（India）
• Tata Tea（India）
• Dilmah Ceylon Tea Company PLC（Sri Lanka）
• The Republic of Tea Inc.（United States）
• Numi Inc.（United States）
• Teavana（United States）
• Twinings（United Kingdom）
• Harney & Sons（United States）
• Tealyra Inc.（Canada）
• Vahdam Teas Pvt. Ltd.（India）
• Wollenhaupt Tee GmbH（Germany）
• Zhejiang Tea Group Co., Ltd.（China）
• Shaanxi Iknow Biotechnology Co., Ltd.（China）
• Botaniex, Inc.（United States）
• Carrubba Inc.（United States）
• Rare Tea Company Ltd.（United Kingdom）
• Vicony Teas Co., Ltd.（China）

結論と提言

White Tea Market size was valued at USD 1.87 billion in 2023 and is poised to grow from USD 2.0 billion in 2024 to USD 3.44 billion by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).

The global white tea market is poised for significant growth, driven by increasing consumer awareness of its numerous health benefits, including antioxidant properties, heart health support, and anti-aging effects. As the demand for healthier, premium beverages rises, white tea is gaining traction among health-conscious consumers, particularly in North America and Europe. This trend is underscored by a shift towards natural ingredients and sustainability, with consumers willing to pay a premium for organic, ethically sourced products. Innovations like Elizabeth Arden's White Tea Eau Florale and Twinings' Superblends are catering to wellness-focused demands and expanding the market share. Additionally, strategic investments in sustainable tea production by major brands, as seen with Unilever, further strengthen the growth trajectory of this segment, showcasing a robust future outlook for white tea in both beverages and beauty products.

Top-down and bottom-up approaches were used to estimate and validate the size of the White Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

White Tea Market Segments Analysis

Global White Tea Market is segmented by Product, Application, Packaging Type, Distribution Channel and region. Based on Product, the market is segmented into Organic and Conventional. Based on Application, the market is segmented into Beverage, Cosmetics and Toiletries and Pharma. Based on Packaging Type, the market is segmented into Bulk Packaging, Retail Packaging and Single-Serve Packaging. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the White Tea Market

The growth of the global white tea market is significantly influenced by the rising consumer demand for its numerous health benefits, such as its high antioxidant levels, anti-aging properties, and support for weight management. As more individuals seek natural, organic, and functional beverage options, white tea has garnered attention for its premium quality. This shift in consumer preferences is propelling the demand for white tea across retail outlets, specialty shops, and e-commerce platforms, further contributing to its market expansion. Overall, the focus on health-conscious choices and the appeal of premium products are driving the surge in white tea consumption.

Restraints in the White Tea Market

The white tea market faces several limitations that hinder its growth despite its numerous health benefits. One major challenge is its relatively low popularity compared to other tea varieties in various regions. Contributing to this issue are the limited consumer awareness and insufficient mass marketing strategies, which together impede the transition of white tea into the mainstream market. To overcome these restraints, it is essential to focus on educating consumers about the advantages of white tea and enhancing distribution channels to facilitate broader accessibility and encourage higher market penetration. Implementing these strategies could significantly improve the market's prospects.

Market Trends of the White Tea Market

The White Tea market is experiencing a notable surge in demand, driven by a growing consumer preference for organic and specialty varieties, fueled by an enhanced awareness of health and wellness trends. As consumers seek natural products, the appeal of organic certifications and sustainable sourcing becomes paramount. This evolving landscape is prompting brands to introduce premium offerings, including single-estate teas and functional blends infused with superfoods, catering specifically to wellness-oriented shoppers. With innovative flavor infusions and an emphasis on high-quality ingredients, the market is poised for further expansion, reflecting a broader trend towards health-conscious consumption among tea enthusiasts worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global White Tea Market Size by Product & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global White Tea Market Size by Application & CAGR (2025-2032)

• Market Overview
• Beverage
• Cosmetics and Toiletries
• Pharma

Global White Tea Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bulk Packaging
• Retail Packaging
• Single-Serve Packaging

Global White Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global White Tea Market Size & CAGR (2025-2032)

• North America (Product, Application, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product, Application, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Associated British Foods Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hayleys PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodricke Group Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Tea (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tealyra Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wollenhaupt Tee GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Tea Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shaanxi Iknow Biotechnology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Botaniex, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrubba Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rare Tea Company Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicony Teas Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations