シェイプウェアの市場規模、シェア、成長分析：タイプ別、素材別、ボディ別、流通チャネル別、最終用途別、地域別 - 産業予測 2025～2032年

シェイプウェアの世界市場規模は2023年に26億米ドルと評価され、2024年の27億9,000万米ドルから2032年には49億米ドルに成長し、予測期間（2025～2032年）のCAGRは7.3％で成長する見通しです。

世界のシェイプウェア産業は、多様な層、特に女性の間で受け入れられつつあることを原動力に力強い成長を遂げています。この急成長は、特にミレニアル世代において、ファッション動向の変化やソーシャルメディアの影響を受け、製品の発売が増加し、望ましい体型に対する認識が進化していることに起因しています。注目すべきは、ベッカ・マッコーレン-トランのChromatのようなブランドが、ランウェイでコルセットやキャミのようなシェイプウェアをフィーチャーすることで、包括性を取り入れていることです。さらに、伸縮性や通気性を高める高機能素材などの高度なファブリック技術が、シェイプウェアの魅力を高めています。消費者は今、様々なアクティビティに適した快適性を重視した選択肢を好んでいます。体温に適応するスマート素材や縫い目をなくすボンディング技術などのイノベーションが市場の魅力をさらに高め、着圧タイツやタミータッカーなどの需要を押し上げています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 顧客と購買基準の分析
• 原材料の分析

シェイプウェア市場規模：タイプ別

• 市場概要
• ボディスーツ
• コントロールブリーフ
• ウエストトレーナー
• シェイピングトップス

シェイプウェア市場規模：素材別

• 市場概要
• ナイロン
• スパンデックス
• コットン

シェイプウェア市場規模：ボディ別

• 市場概要
• プラスサイズ
• レギュラーサイズ
• マタニティシェイプウェア

シェイプウェア市場規模：流通チャネル別

• 市場概要
• ハイパーマーケットとスーパーマーケット
• 専門店
• オンライン
• その他

シェイプウェア市場規模：最終用途別

• 市場概要
• 女性
• 男性

シェイプウェア市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Spanx（United States）
• Leonisa（Colombia）
• Triumph International（Switzerland）
• Wacoal（Japan）
• Commando（United States）
• Wolford（Austria）
• Yummie（United States）
• Miraclesuit（United States）
• Body Wrap（Canada）
• Maidenform（United States）（Parent Company：Hanesbrands）
• Skims（United States）
• Shapermint（United States）
• Nancy Ganz（Australia）
• TC Fine Intimates（United States）
• Vedette Shapewear（Colombia）
• Ann Chery（Colombia）
• Fajas Salome（Colombia）
• Squeem（Brazil）
• Esbelt（Brazil）
• Cysm（Colombia）

結論と提言

Global Shapewear Market size was valued at USD 2.6 billion in 2023 and is poised to grow from USD 2.79 billion in 2024 to USD 4.9 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).

The global shapewear industry is experiencing robust growth driven by its increasing acceptance across diverse demographics, especially among women. This surge is attributed to rising product launches and evolving perceptions of desirable body shapes, particularly in the millennial segment influenced by changing fashion trends and social media. Notably, brands like Becca McCharen-Tran's Chromat are embracing inclusivity by featuring shapewear like corsets and camis on runways. Additionally, advanced fabric technologies, such as high-performance materials that enhance elasticity and breathability, are elevating shapewear's appeal. Consumers are now favoring comfort-driven options suitable for various activities. Innovations like smart fabrics that adjust to body temperature and bonding techniques that eliminate seams are further enhancing the market's attraction, boosting demand for products like compression tights and tummy tuckers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shapewear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shapewear Market Segments Analysis

Global Shapewear Market is segmented by Type, Material, Body, Distribution Channel, End-Use and region. Based on Type, the market is segmented into Bodysuits, Control Briefs, Waist Trainers and Shaping Tops. Based on Material, the market is segmented into Nylon, Spandex and Cotton. Based on Body, the market is segmented into Plus Size, Regular Size and Maternity Shapewear. Based on Distribution Channel, the market is segmented into Hypermarket & Supermarket, Specialty Stores, Online and Others. Based on End-Use, the market is segmented into Female and Male. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shapewear Market

The global shapewear market has experienced remarkable growth, driven by shifting lifestyles and a heightened emphasis on health and fitness. As consumers increasingly turn to e-commerce platforms and social media marketing, awareness of shapewear's advantages is on the rise, significantly boosting its demand. This category of clothing, designed to contour and slim various body areas, has become a preferred choice for busy individuals, especially in semi-urban regions. The fusion of convenience, style, and functionality offered by shapewear aligns perfectly with modern living, making it an essential element in many wardrobes worldwide and contributing to the market's ongoing expansion.

Restraints in the Global Shapewear Market

The Global Shapewear market may experience restraints due to several factors, primarily arising from the excessive or improper use of compression garments. Such misuse can result in health complications like restricted blood flow or skin irritation, which could discourage potential buyers. Additionally, the market is challenged by price volatility in raw materials, especially nylon. Fluctuations in supply and demand, oil price alterations, and geopolitical tensions can significantly influence nylon costs, creating uncertainties for manufacturers and retailers alike. This instability may ultimately undermine consumer confidence and diminish brand loyalty, hindering the overall growth of the shapewear market.

Market Trends of the Global Shapewear Market

The Global Shapewear market is witnessing a robust growth trend, projected to expand at a significant CAGR due to the escalating fitness consciousness among consumers. As individuals become increasingly aware of health and wellness, shapewear is gaining traction, particularly in emerging economies where fitness trends are on the rise. This versatile apparel not only enhances body contours but also addresses various age-related concerns, including posture issues and figure enhancement. Furthermore, shapewear offers practical solutions for conditions like bladder prolapse, providing both support and comfort. As a result, the market is poised for sustained growth, driven by innovation and evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Shapewear Market Size by Type & CAGR (2025-2032)

• Market Overview
• Bodysuits
• Control Briefs
• Waist Trainers
• Shaping Tops

Global Shapewear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Nylon
• Spandex
• Cotton

Global Shapewear Market Size by Body & CAGR (2025-2032)

• Market Overview
• Plus Size
• Regular Size
• Maternity Shapewear

Global Shapewear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket & Supermarket
• Specialty Stores
• Online
• Others

Global Shapewear Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Female
• Male

Global Shapewear Market Size & CAGR (2025-2032)

• North America (Type, Material, Body, Distribution Channel, End-Use)
  • US
  • Canada
• Europe (Type, Material, Body, Distribution Channel, End-Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Material, Body, Distribution Channel, End-Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Material, Body, Distribution Channel, End-Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Material, Body, Distribution Channel, End-Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Spanx (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leonisa (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Commando (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolford (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yummie (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miraclesuit (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Body Wrap (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maidenform (United States) (Parent Company: Hanesbrands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skims (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shapermint (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nancy Ganz (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TC Fine Intimates (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vedette Shapewear (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ann Chery (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fajas Salome (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squeem (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esbelt (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cysm (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations