ハーブ美容製品の市場規模、シェア、成長分析：製品別、最終用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

ハーブ美容製品の世界市場規模は2023年に845億2,000万米ドルとなり、2024年の920億4,000万米ドルから2032年には1,820億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.9％で成長する見通しです。

世界のハーブ美容製品市場は、健康上のメリットや環境問題に対する意識の高まりから、消費者がスキンケアや化粧品に天然成分やオーガニック成分を求めるようになり、堅調な成長を遂げています。この動向を支えているのは、合成化学物質を使用しない製品への需要と、ハーブ成分の効能に対する信頼です。特に、アジア太平洋地域と北米地域は、アーユルヴェーダや漢方スキンケアのような伝統療法への関心の高まりとともに、この動きをリードしています。今後は、植物由来の美容ソリューションに対する消費者の嗜好の進化に対応するため、処方や持続可能なパッケージングが進歩し、市場は革新の態勢を整えます。全体として、この分野は、クリーンで環境に優しい製品への需要の高まりに適応しつつあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 特許分析

ハーブ美容製品市場規模：製品別& CAGR（2025-2032）

• 市場概要
• スキンケア
• ヘアケア
• 香り
• その他

ハーブ美容製品市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

ハーブ美容製品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット
• 薬局・ドラッグストア
• eコマース
• その他

ハーブ美容製品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Shiseido（Japan）
• Estee Lauder Companies（USA）
• Beiersdorf AG（Germany）
• Amway（USA）
• Natura & Co（Brazil）
• Weleda AG（Switzerland）
• Himalaya Herbals（India）
• Dabur India Ltd.（India）
• Lotus Herbals（India）
• Bio Veda Action Research Co.（India）
• Arbonne International, LLC（USA）
• Hemas Holdings PLC（Sri Lanka）
• Klienz Herbal Pvt. Ltd.（India）
• VLCC Health Care Ltd.（India）
• Patanjali Ayurved Ltd.（India）
• Forest Essentials（India）
• Khadi Natural（India）

結論と提言

Global Herbal Beauty Products Market size was valued at USD 84.52 billion in 2023 and is poised to grow from USD 92.04 billion in 2024 to USD 182.06 billion by 2032, growing at a CAGR of 8.9% during the forecast period (2025-2032).

The global herbal beauty products market is witnessing robust growth as consumers shift towards natural and organic ingredients in skincare and cosmetics, driven by heightened awareness of health benefits and environmental issues. The demand for products devoid of synthetic chemicals and the belief in the efficacy of herbal ingredients underpin this trend. Notably, the Asia-Pacific and North America regions are leading the charge, with a growing interest in traditional remedies like Ayurveda and Chinese herbal skincare. Looking ahead, the market is poised for innovation, with advancements in formulations and sustainable packaging to cater to evolving consumer preferences for plant-based beauty solutions. Overall, the sector is adapting to meet the increasing demand for clean, eco-friendly products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Herbal Beauty Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Herbal Beauty Products Market Segments Analysis

Global Herbal Beauty Products Market is segmented by Product, End-Use, Distribution Channel and region. Based on Product, the market is segmented into Skin Care, Hair Care, Fragrance and Others. Based on End-Use, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Hypermarkets, Pharmacy & Drug Stores, E-Commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Herbal Beauty Products Market

The Global Herbal Beauty Products market is experiencing robust growth, fueled by a noticeable increase in consumer awareness regarding the advantages of natural and herbal ingredients in beauty solutions. As more individuals prioritize their health and well-being, they are gravitating towards products that contain minimal synthetic chemicals, opting instead for those with natural formulations. This shift in consumer preferences has significantly propelled the demand for herbal beauty products, reflecting a broader trend towards cleaner and more sustainable beauty regimes. Consequently, brands that offer herbal and organic alternatives are well-positioned to capture the attention of today's conscious consumers.

Restraints in the Global Herbal Beauty Products Market

The Global Herbal Beauty Products market faces certain challenges related to the inherent properties of herbal ingredients. These natural components tend to be more affected by environmental variables and often possess a shorter shelf life when compared to their synthetic counterparts. As a result, manufacturers encounter difficulties in creating effective and stable herbal beauty products that can maintain their efficacy over extended periods. Overcoming these obstacles is essential for producers aiming to meet consumer demands for longer-lasting products while ensuring the integrity and effectiveness of the herbal formulations. This limitation could potentially hinder the growth of the herbal beauty product sector in the competitive market.

Market Trends of the Global Herbal Beauty Products Market

The Global Herbal Beauty Products market is experiencing a robust upward trend, fueled by a significant consumer shift towards natural and organic beauty solutions. As awareness of the detrimental effects of synthetic ingredients surges, consumers increasingly prefer products that are sustainably sourced and environmentally friendly. This growing demand aligns with the broader movement advocating for clean beauty, prompting brands to innovate and reformulate their offerings. Herbal beauty products, characterized by their use of plant-based ingredients and elimination of harsh chemicals, are at the forefront of this trend, capturing the attention of health-conscious consumers who prioritize both efficacy and environmental impact.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Herbal Beauty Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Skin Care
• Hair Care
• Fragrance
• Others

Global Herbal Beauty Products Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Herbal Beauty Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets
• Pharmacy & Drug Stores
• E-Commerce
• Others

Global Herbal Beauty Products Market Size & CAGR (2025-2032)

• North America (Product, End-Use, Distribution Channel)
  • US
  • Canada
• Europe (Product, End-Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End-Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End-Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End-Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Herbals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus Herbals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bio Veda Action Research Co. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arbonne International, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hemas Holdings PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klienz Herbal Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VLCC Health Care Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khadi Natural (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations