プロバイオティクス栄養補助食品の市場規模、シェア、成長分析：形態別、最終用途別、用途別、地域別 - 産業予測 2025～2032年

プロバイオティクス栄養補助食品市場規模は2023年に192億米ドルと評価され、2024年の219億5,000万米ドルから2032年には639億3,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは14.3％で成長する見通しです。

世界のプロバイオティクス栄養補助食品市場は、腸の健康と全体的な健康との関連性に対する意識の高まりに大きく後押しされ、大幅な成長を遂げています。有益な微生物を豊富に含むこれらのサプリメントは消化を促進し、免疫機能を強化する一方、予防ヘルスケアの動向が需要を刺激しています。市場は、主要企業が多様な消費者の嗜好に対応するため、さまざまな菌株や製剤で革新を遂げるにつれて拡大しています。さらに、オンライン小売プラットフォームの台頭により、アクセス性が向上しています。しかし、規制基準の違いや科学的検証の必要性といった課題は依然として残っています。業界の発展に伴い、研究者と企業のコラボレーションが、プロバイオティクス栄養補助食品市場の将来を決定づける重要な役割を果たすと予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 規制分析
• 特許分析

プロバイオティクス栄養補助食品市場規模：形態別

• 市場概要
• チュアブルとグミ
• カプセル
• 粉末
• タブレットとソフトジェル
• その他

プロバイオティクス栄養補助食品市場規模：最終用途別

• 市場概要
• 乳児
• 小児
• 大人
• 高齢者

プロバイオティクス栄養補助食品市場規模：用途別

• 市場概要
• スポーツフィットネス
• エネルギーと体重管理
• 一般的な健康
• 骨と関節の健康
• 胃腸の健康
• 免疫
• 心臓の健康
• 糖尿病
• 抗がん剤
• 皮膚/髪/爪
• 脳/メンタルヘルス
• その他

プロバイオティクス栄養補助食品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Nestle（Switzerland）
• Yakult Honsha Co., Ltd.（Japan）
• Danone S.A.（France）
• Procter & Gamble Co.（USA）
• BioGaia AB（Sweden）
• DuPont Nutrition & Biosciences（USA）
• Lallemand Inc.（Canada）
• Garden of Life LLC（USA）
• Kerry Group Plc（Ireland）
• NOW Foods（USA）
• MegaFood（USA）
• Align Technology, Inc.（USA）
• Culturelle（USA）
• Nature's Bounty Co.（USA）
• Hyperbiotics（USA）
• Pure Encapsulations（USA）

結論と提言

Probiotics Dietary Supplements Market size was valued at USD 19.2 billion in 2023 and is poised to grow from USD 21.95 billion in 2024 to USD 63.93 billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).

The global probiotics dietary supplements market is witnessing substantial growth, largely propelled by heightened awareness of the connection between gut health and overall wellness. These supplements, rich in beneficial microorganisms, enhance digestion and bolster immune function, while the rising trend of preventive healthcare stimulates demand. The market is expanding as key players innovate with a variety of strains and formulations to meet diverse consumer preferences. Additionally, the rise of online retail platforms enhances accessibility. However, challenges such as differing regulatory standards and the necessity for scientific validation persist. As the industry evolves, collaborations between researchers and companies are anticipated to play a crucial role in defining the future of the probiotics dietary supplements market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Probiotics Dietary Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Probiotics Dietary Supplements Market Segments Analysis

Global Probiotics Dietary Supplements Market is segmented by Form, End-use, Applications and region. Based on Form, the market is segmented into Chewables & Gummies, Capsules, Powders, Tablets & Softgels and Others. Based on End-use, the market is segmented into Infants, Children, Adults and Geriatric. Based on Applications, the market is segmented into Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Probiotics Dietary Supplements Market

The Probiotics Dietary Supplements market has experienced substantial growth due to the rising awareness among consumers regarding the numerous health benefits associated with probiotics. These beneficial microorganisms are recognized for their ability to enhance gut health, aid digestion, strengthen the immune system, and even influence mental well-being positively. As individuals increasingly prioritize their health and seek out natural, holistic alternatives, the demand for probiotic supplements has surged. This heightened focus on wellness and preventive care underscores the significant role these dietary supplements play in supporting overall health, thus driving the market forward and expanding consumer interest in probiotic products.

Restraints in the Probiotics Dietary Supplements Market

The probiotics dietary supplements market encounters several obstacles, primarily pertaining to regulation and standardization. Variability in the effectiveness of probiotics is influenced by factors such as strain, dosage, and formulation, which complicates the landscape for both manufacturers and consumers. The absence of uniform regulations and industry standards generates confusion among consumers regarding product efficacy and safety, ultimately stymying market growth. As businesses strive to navigate these complexities, the lack of clarity in guidelines poses a significant restraint, making it challenging for potential customers to make informed choices and undermining overall confidence in the probiotics sector.

Market Trends of the Probiotics Dietary Supplements Market

The probiotics dietary supplements market is witnessing a significant upward trend, fueled by a surge in consumer awareness regarding gut health and its broader implications on overall well-being. As individuals become more informed about the critical role probiotics play in maintaining a balanced gut microbiome, there is a corresponding increase in demand for these supplements. Consumers are actively seeking solutions to improve digestion, bolster immune function, and address a variety of health concerns through probiotic products. This growing interest reflects a shift towards preventative health measures, positioning probiotics as a key component in contemporary wellness strategies and driving robust market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis
• Patent Analysis

Global Probiotics Dietary Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Chewables & Gummies
• Capsules
• Powders
• Tablets & Softgels
• Others

Global Probiotics Dietary Supplements Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Infants
• Children
• Adults
• Geriatric

Global Probiotics Dietary Supplements Market Size by Applications & CAGR (2025-2032)

• Market Overview
• Sports Fitness
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Skin/Hair/Nails
• Brain/Mental Health
• Others

Global Probiotics Dietary Supplements Market Size & CAGR (2025-2032)

• North America (Form, End-use, Applications)
  • US
  • Canada
• Europe (Form, End-use, Applications)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, End-use, Applications)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, End-use, Applications)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, End-use, Applications)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioGaia AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont Nutrition & Biosciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lallemand Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group Plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MegaFood (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Align Technology, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Culturelle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyperbiotics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pure Encapsulations (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations