バスルームアクセサリー市場規模、シェア、成長分析、製品タイプ別、素材別、用途別、流通チャネル別 - 産業予測、2025-2032年

バスルームアクセサリーの世界市場規模は2023年に223億3,000万米ドルと評価され、予測期間（2025-2032年）のCAGRは10.5%で、2024年の246億7,000万米ドルから2032年には548億5,000万米ドルに成長する見通しです。

世界のバスルームアクセサリー市場は、急速な都市化と可処分所得の増加に牽引され、大きな成長を遂げると思われます。住宅改修への注目の高まりは、これらの製品に対する需要をさらに高めると予想されます。さらに、革新的なインテリアデザインへの欲求の高まりとともに、住宅や商業施設の建設への投資が市場の拡大を支えると思われます。竹やセラミックのような持続可能な素材を製品ラインに組み込んでいる企業は、環境意識の高い消費者にアピールすることで競争優位に立てるかもしれません。しかし、高級製品のコスト高、低価格代替品との競合、原材料価格の変動、景気減速といった課題が、2032年までの業界の成長見通しを妨げる可能性があります。長期的な成功のためには、こうした市場力学に適応することが極めて重要になります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

バスルームアクセサリー市場規模：製品タイプ別

• 市場概要
• タオル掛け/リング
• フック
• ペーパーホルダー
• 手すり
• ソープディッシュ
• 歯ブラシホルダー
• 棚
• ミラー

バスルームアクセサリー市場規模：素材別

• 市場概要
• 金属
• プラスチック
• セラミック
• ガラス
• 木材

バスルームアクセサリー市場規模：用途別

• 市場概要
• 住宅用
• 商業用

バスルームアクセサリー市場規模：流通チャネル別

• 市場概要
• オンライン小売
• オフライン小売（スーパーマーケットハイパーマーケット専門店）

バスルームアクセサリー市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• LIXIL Group Corporation（Japan）
• Moen Incorporated（USA）
• TOTO Ltd.（Japan）
• Kohler Co.（USA）
• Monarch Bath Pvt. Ltd.（India）
• Bolina Holding Co., Ltd.（China）
• Roca Sanitario, S.A.（Spain）
• American Specialties, Inc.（USA）
• Masco Corporation（USA）
• Gerber Plumbing Fixtures（USA）
• Delta Faucet Company（USA）
• Villeroy & Boch AG（Germany）
• Duravit AG（Germany）
• Jaquar Group（India）
• Hindware Homes（India）
• Ideal Standard International（Belgium）
• VitrA（Turkey）

結論と提言

Global Bathroom Accessories Market size was valued at USD 22.33 billion in 2023 and is poised to grow from USD 24.67 billion in 2024 to USD 54.85 billion by 2032, growing at a CAGR of 10.5% during the forecast period (2025-2032).

The global bathroom accessories market is set to experience significant growth, driven by rapid urbanization and increasing disposable incomes. A rising focus on home improvement is further expected to enhance demand for these products. Additionally, investments in residential and commercial construction, alongside a growing desire for innovative interior design, will support market expansion. Companies that integrate sustainable materials like bamboo and ceramic into their product lines may gain a competitive edge by appealing to environmentally conscious consumers. However, challenges such as high costs of premium products, competition from budget alternatives, fluctuating raw material prices, and economic slowdowns may hinder the industry's growth prospects through 2032 and beyond. Adapting to these market dynamics will be crucial for long-term success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bathroom Accessories market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bathroom Accessories Market Segments Analysis

Global Bathroom Accessories Market is segmented by Product Type, Material, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Towel Racks/Rings, Hooks, Paper Holders, Grab Bars, Soap Dishes, Toothbrush Holders, Shelves and Mirrors. Based on Material, the market is segmented into Metal, Plastic, Ceramic, Glass and Wood. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Online Retail and Offline Retail (Supermarkets, Hypermarkets, Specialty Stores). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bathroom Accessories Market

The global bathroom accessories market is experiencing significant growth driven by increased urbanization and higher disposable incomes, which have transformed consumer preferences worldwide. As individuals seek to enhance their living spaces, there is a growing demand for premium, stylish bathroom accessories that not only offer functionality but also boast aesthetic appeal. This shift in consumer behavior is fueling the expansion of the market, as more people are willing to invest in high-quality products that elevate the overall ambiance of their bathrooms. Consequently, the global bathroom accessories market is poised for a favorable outlook in response to these evolving trends.

Restraints in the Global Bathroom Accessories Market

The global bathroom accessories market faces significant challenges due to the unpredictable nature of raw material costs and availability, specifically for essential materials like stainless steel, brass, and ceramics. This volatility in pricing can adversely impact the profit margins and sales potential for companies operating within this market. As prices fluctuate, manufacturers may struggle to maintain stable production costs, which can lead to increased prices for consumers and ultimately affect overall market growth. Consequently, this uncertainty poses a substantial restraint, hindering the potential for expansion within the competitive landscape of the global bathroom accessories market.

Market Trends of the Global Bathroom Accessories Market

The Global Bathroom Accessories market is witnessing a significant trend towards sustainability, driven by increasing consumer awareness and demand for eco-friendly products. As environmental concerns grow, manufacturers are prioritizing the use of sustainable materials such as bamboo, recycled plastics, and stainless steel in their offerings. This shift not only caters to the eco-conscious consumer but also presents an opportunity for innovation in designs that enhance functionality, such as solutions aimed at reducing water wastage and energy consumption. By 2032, companies that adapt to these sustainable practices are poised to capture a larger share of the market, making sustainability a key differentiator in consumer choice.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Bathroom Accessories Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Towel Racks/Rings
• Hooks
• Paper Holders
• Grab Bars
• Soap Dishes
• Toothbrush Holders
• Shelves
• Mirrors

Global Bathroom Accessories Market Size by Material & CAGR (2025-2032)

• Market Overview
• Metal
• Plastic
• Ceramic
• Glass
• Wood

Global Bathroom Accessories Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Bathroom Accessories Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail (Supermarkets, Hypermarkets, Specialty Stores)

Global Bathroom Accessories Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LIXIL Group Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moen Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TOTO Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kohler Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monarch Bath Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolina Holding Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roca Sanitario, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Specialties, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Masco Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gerber Plumbing Fixtures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delta Faucet Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Villeroy & Boch AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duravit AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaquar Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindware Homes (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ideal Standard International (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VitrA (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations