アセスメントサービス市場規模、シェア、成長分析：評価タイプ別、組織規模別、提供方法別、業界別、地域別 - 産業予測 2025～2032年

アセスメントサービスの世界市場規模は2023年に100億米ドルと評価され、2024年の109億7,000万米ドルから2032年には230億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは9.7％で成長する見通しです。

世界のアセスメントサービス市場は、技術の進歩や教育・企業ニーズの変化により、大きな変革期を迎えています。教育機関、雇用主、認証機関は、知識、スキル、能力を評価するためにアセスメントサービスへの依存度を高めています。オンラインテストや自動採点などの技術革新は、評価のアクセシビリティと効率性を高めています。生涯学習の重要性が高まるにつれ、進化し続ける雇用市場においてスキルを検証する必要性は、市場の可能性を広げ続けています。その結果、アセスメントサービス分野は持続的な成長を遂げ、教育および労働力開発戦略の中心的存在となります。しかし、このダイナミックな状況を効果的に乗り切るためには、評価の安全性、公平性、プライバシーに関する課題に対処する必要があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 技術分析

アセスメントサービス市場規模：評価タイプ別& CAGR（2025-2032）

• 市場概要
• 適性テスト
• 性格テスト
• スキルテスト
• 行動評価
• 心理測定評価
• キャリアアセスメント
• リーダーシップ評価
• その他

アセスメントサービス市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

アセスメントサービス市場規模：提供方法別& CAGR（2025-2032）

• 市場概要
• オンライン評価プラットフォーム
• 対面評価
• ブレンド型（オンラインと対面）

アセスメントサービス市場規模：業界別& CAGR（2025-2032）

• 市場概要
• 情報技術（IT）
• ヘルスケアとライフサイエンス
• 銀行金融サービス保険（BFSI）
• 製造業
• 小売り
• 教育
• 政府および公共部門
• その他

アセスメントサービス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Korn Ferry（USA）
• Pearson Education Inc.（UK）
• Aon Plc（UK）
• TeamLease（India）
• Development Dimensions International, Inc.（USA）
• Mercer LLC（USA）
• PSI Services LLC（USA）
• Hogan Assessments（USA）
• Talent Plus Inc.（USA）
• IBM Corporation（USA）
• SHL Group Ltd.（UK）
• Prometric LLC（USA）
• Mettl（India）
• Criteria Corp（USA）
• Berke（USA）
• AssessFirst（France）
• Thomas International（UK）
• The Predictive Index（USA）
• Cubiks（UK）
• Talogy（USA）

結論と提言

Global Assessment Services Market size was valued at USD 10.0 billion in 2023 and is poised to grow from USD 10.97 billion in 2024 to USD 23.01 billion by 2032, growing at a CAGR of 9.7% during the forecast period (2025-2032).

The global assessment services market is undergoing significant transformation due to technological advancements and shifting educational and corporate demands. Educational institutions, employers, and certification bodies increasingly depend on assessment services to evaluate knowledge, skills, and competencies. Innovations such as online testing and automated scoring enhance accessibility and efficiency in assessments. As lifelong learning gains importance, the need to validate skills in an ever-evolving job market continues to broaden the market's potential. Consequently, the assessment services sector is set for sustained growth, becoming central to education and workforce development strategies. However, challenges related to assessment security, fairness, and privacy need to be addressed to navigate this dynamic landscape effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Assessment Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Assessment Services Market Segments Analysis

Global Assessment Services Market is segmented by Assessment Type, Organization Size, Delivery Mode, Industry Vertical and region. Based on Assessment Type, the market is segmented into Aptitude Tests, Personality Tests, Skill Tests, Behavioral Assessments, Psychometric Assessments, Career Assessments, Leadership Assessments and Others. Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Delivery Mode, the market is segmented into Online Assessment Platforms, In-person Assessments and Blended (Online and In-person). Based on Industry Vertical, the market is segmented into Information Technology (IT), Healthcare and Life Sciences, Banking, Financial Services, and Insurance (BFSI), Manufacturing, Retail, Education, Government and Public Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Assessment Services Market

A primary catalyst for the Global Assessment Services market is the heightened emphasis on enhancing the quality and outcomes of education across the globe. As governments, educational institutions, and various stakeholders acknowledge the critical role that precise and dependable assessments play in evaluating student performance, they are increasingly motivated to implement these services. This recognition not only facilitates the identification of areas that require improvement but also stimulates necessary educational reforms aimed at raising standards and fostering better learning environments for students. This growing commitment to effective assessment underpins the expansion and evolution of the assessment services sector.

Restraints in the Global Assessment Services Market

The Global Assessment Services market faces significant constraints due to the pressing need to tackle issues of bias, fairness, and inclusivity. Bias may manifest in various aspects, including assessment content, scoring techniques, or the administration process itself, potentially resulting in unequal access and outcomes for individuals. It is essential to ensure that assessments remain impartial and devoid of cultural, gender, and socioeconomic biases in order to preserve trust and integrity within the industry. To effectively address and reduce bias while promoting fairness, ongoing research, thorough validation, and continuous improvement efforts are necessary to shape a more equitable assessment landscape.

Market Trends of the Global Assessment Services Market

The Global Assessment Services market is witnessing a notable shift towards the adoption of micro-credentials and digital badges, reflecting a growing demand for personalized and verifiable skills recognition. These innovative assessment tools empower individuals to demonstrate specific competencies and achievements in a concise, shareable manner, enhancing their employability in a competitive job market. As organizations and educational institutions increasingly recognize the value of granular skill validation, assessment services are integrating these features to support lifelong learning initiatives and career development. This trend aligns with the evolving needs of both learners and employers, driving growth and diversification within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Analysis

Global Assessment Services Market Size by Assessment Type & CAGR (2025-2032)

• Market Overview
• Aptitude Tests
• Personality Tests
• Skill Tests
• Behavioral Assessments
• Psychometric Assessments
• Career Assessments
• Leadership Assessments
• Others

Global Assessment Services Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Assessment Services Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Online Assessment Platforms
• In-person Assessments
• Blended (Online and In-person)

Global Assessment Services Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• Information Technology (IT)
• Healthcare and Life Sciences
• Banking, Financial Services, and Insurance (BFSI)
• Manufacturing
• Retail
• Education
• Government and Public Sector
• Others

Global Assessment Services Market Size & CAGR (2025-2032)

• North America (Assessment Type, Organization Size, Delivery Mode, Industry Vertical)
  • US
  • Canada
• Europe (Assessment Type, Organization Size, Delivery Mode, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Assessment Type, Organization Size, Delivery Mode, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Assessment Type, Organization Size, Delivery Mode, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Assessment Type, Organization Size, Delivery Mode, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Korn Ferry (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson Education Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aon Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TeamLease (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Development Dimensions International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercer LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PSI Services LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hogan Assessments (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talent Plus Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHL Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prometric LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mettl (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Criteria Corp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berke (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AssessFirst (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomas International (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Predictive Index (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cubiks (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talogy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations