パーソナライズドギフト市場規模、シェア、成長分析：製品タイプ別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

パーソナライズドギフト市場規模は2023年に277億5,000万米ドルと評価され、2024年の298億3,000万米ドルから2032年には532億米ドルに成長し、予測期間（2025-2032年）のCAGRは7.5％で成長する見通しです。

パーソナライズされた手作りのアイテムを贈る傾向が強まっていることから、今後数年間でパーソナライズドギフトの需要が高まることが予想されます。消費者のエコ志向の高まりは、企業に新たな道を開き、環境への影響を最小限に抑えるため、オーガニック素材や天然素材を使用した製品に注力するよう促しています。パーソナライズドギフト市場は、消費者の自発的な選択と美的嗜好の変化に企業が適応することで、大きな広がりを見せています。こうした需要を取り込むため、各企業はオンライン展開や実店舗の増設、小売業者との提携などを通じて販売戦略を強化しています。さらに、スマートフォンの利用率の上昇と急速なデジタル化が市場の成長を促進し、パーソナライズドギフトの利用可能性を広げ、予測期間を通じて売上をさらに刺激すると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

パーソナライズドギフト市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 衣類
• チョコレートとチョコレートプラッター
• アクセサリー
• 日記帳とデスクアクセサリー
• フォトフレームと壁の装飾
• その他

パーソナライズドギフト市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 女性
• 男性
• 子供
• ユニセックス

パーソナライズドギフト市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン配信チャネル
• オフライン流通チャネル

パーソナライズドギフト市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• American Greetings Corporation（USA）
• Cimpress（Netherlands）
• Etsy, Inc.（USA）
• Hallmark Cards, Inc.（USA）
• Things Remembered（USA）
• Zazzle Inc.（USA）
• Vistaprint（Netherlands）
• Uncommon Goods（USA）
• Redbubble（Australia）
• Moonpig Group PLC（United Kingdom）
• Funky Pigeon（United Kingdom）
• Gifts.com（USA）
• Snapfish（USA）
• Card Factory（United Kingdom）
• MyPhoto（USA）
• Printful（USA）
• Custom Ink, LLC（USA）

結論と提言

Personalized Gifts Market size was valued at USD 27.75 billion in 2023 and is poised to grow from USD 29.83 billion in 2024 to USD 53.2 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The growing trend of gifting personalized and hand-crafted items is set to elevate the demand for personalized gifts in the coming years. Consumers' increasing preference for eco-friendly options is opening new avenues for companies, prompting them to focus on products made from organic and natural materials to minimize environmental impact. The personalized gifts market is experiencing significant expansion as businesses adapt to consumers' spontaneous choices and shifting aesthetic preferences. To capitalize on this demand, companies are enhancing their sales strategies through online presence, additional physical stores, and partnerships with retailers. Moreover, the rise in smartphone usage and rapid digitization is expected to facilitate market growth, broadening the availability of personalized gifts and further stimulating sales throughout the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personalized Gifts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personalized Gifts Market Segments Analysis

Global Personalized Gifts Market is segmented by Product Type, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Personalized Clothing, Personalized Chocolates and Chocolate Platters, Personalized Accessories, Personalized Diaries and Desk Accessories, Personalized Photo Frames and Wall Decoration and Others. Based on End User, the market is segmented into Women, Unisex, Kids and Men. Based on Distribution Channel, the market is segmented into Online Distribution Channel and Offline Distribution Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personalized Gifts Market

The demand for personalized gifts is significantly propelled by the influence of social media platforms, which effectively highlight unique gift options, share customer reviews, and feature user-generated content. These platforms serve as a vibrant marketplace where influencers and brand ambassadors actively endorse personalized products, enhancing their visibility and attractiveness to a broader audience. By leveraging visually appealing posts and heartfelt testimonials, social media not only showcases innovative gifting ideas but also fosters a community of consumers eager to find distinctive presents. This heightened awareness and engagement on social media ultimately boost the personalized gifts market, driving consumer interest and sales.

Restraints in the Personalized Gifts Market

The personalized gifts market faces significant constraints due to the necessity of collecting and managing personal data, such as names and photos, which are essential for creating customized products. Businesses in this sector are obligated to adhere to stringent data privacy regulations and must establish effective security protocols to safeguard sensitive customer information against unauthorized access, breaches, or misuse. Neglecting to adequately address these data privacy and security issues can lead to severe legal repercussions, damage to brand reputation, and a decline in customer trust, ultimately hindering growth and sustainability in the personalized gifts industry.

Market Trends of the Personalized Gifts Market

The Personalized Gifts market is experiencing a significant trend towards the use of 3D printing technology, driven by consumers' desires for unique and tailored products. This innovation enables businesses to create intricate designs with custom shapes and textures, catering to individual preferences and enhancing the gifting experience. As 3D printing becomes increasingly accessible, companies can streamline production processes, offering faster turnaround times and expanding their product range. This trend not only fosters a culture of exclusivity among consumers but also positions businesses to leverage new revenue streams, making it a pivotal factor in the growth of the personalized gifts market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Personalized Gifts Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Personalized Clothing
• Personalized Chocolates and Chocolate Platters
• Personalized Accessories
• Personalized Diaries and Desk Accessories
• Personalized Photo Frames and Wall Decoration
• Others

Global Personalized Gifts Market Size by End User & CAGR (2025-2032)

• Market Overview
• Women
• Unisex
• Kids
• Men

Global Personalized Gifts Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Distribution Channel
• Offline Distribution Channel

Global Personalized Gifts Market Size & CAGR (2025-2032)

• North America (Product Type, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• American Greetings Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hallmark Cards, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Things Remembered (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zazzle Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uncommon Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redbubble (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moonpig Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Funky Pigeon (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gifts.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snapfish (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Card Factory (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyPhoto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Printful (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Custom Ink, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations