マッサージ機器市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

マッサージ機器の世界市場規模は2023年に81億米ドルと評価され、2024年の87億4,000万米ドルから2032年には160億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.9％で成長する見通しです。

世界のマッサージ機器市場は、ストレスレベルの上昇、座りがちなライフスタイル、全人的な健康志向の高まりに後押しされ、一貫した成長を遂げています。主な促進要因としては、家庭用機器に対する需要の高まり、革新的でカスタマイズ可能な製品を可能にする技術の進歩、ウェルネスツーリズムの拡大などが挙げられます。北米とアジア太平洋が市場をリードしており、可処分所得の増加と健康効果に対する意識の高まりがこれを支えています。この競合情勢には、ハンドヘルドマッサージャー、電動マッサージチェア、ポータブル機器など多様な製品を提供する既存ブランドと新規参入企業の両方が存在します。消費者がセルフケアとウェルネスを優先していることから、市場は今後も上昇の勢いを維持すると予測されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術の進歩
• 顧客と購買基準の分析

マッサージ機器市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• マッサージチェア
• 背中と肩のマッサージャー
• 足・脚マッサージ器
• その他

マッサージ機器市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 電気
• 非電気

マッサージ機器市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケットとスーパーマーケット
• 専門店
• オンライン販売チャネル
• その他

マッサージ機器市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 商業用
• 住宅用

マッサージ機器市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Osim International（Singapore）
• Beurer GmbH（Germany）
• Family Inada Co., Ltd.（Japan）
• Medtronic plc（Ireland）
• Stryker Corporation（United States）
• Panasonic Corporation（Japan）
• Fuji Medical Instruments Mfg. Co., Ltd.（Japan）
• HoMedics, Inc.（United States）
• Human Touch, LLC（United States）
• Casada International GmbH（Germany）
• OGAWA（Malaysia）
• Rotai Health（China）
• HealthmateForever（United States）
• Breo Company（China）
• JSB Healthcare（India）
• Prospera Corporation（United States）
• Zyllion Inc.（United States）
• iRest Health Science and Technology Co., Ltd.（China）
• Infinity Massage Chairs（United States）
• Kahuna Massage Chair（United States）

結論と提言

Global Massage Equipment Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 8.74 billion in 2024 to USD 16.06 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global massage equipment market is experiencing consistent growth, fueled by escalating stress levels, sedentary lifestyles, and an increasing emphasis on holistic well-being. Key drivers include heightened demand for home-use devices, technological advancements that enable innovative and customizable products, and the expansion of wellness tourism. North America and Asia-Pacific lead the market, supported by rising disposable incomes and increased awareness of health benefits. This highly competitive landscape features both established brands and new players, offering diverse products such as handheld massagers, electric massage chairs, and portable devices. As consumers prioritize self-care and wellness, the market is projected to sustain its upward momentum in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Massage Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Massage Equipment Market Segments Analysis

Global Massage Equipment Market is segmented by Product Type, Type, Distribution Channel, End-user and region. Based on Product Type, the market is segmented into Massage Chairs, Back & Shoulder Massagers, Foot & Leg Massagers and Others. Based on Type, the market is segmented into Electric and Non-Electric. Based on Distribution Channel, the market is segmented into Hypermarket and Supermarket, Specialty Store, Online Sales Channel and Others. Based on End-user, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Massage Equipment Market

The global trend toward health and wellness has prompted a growing number of individuals to seek relaxation methods, stress relief, and enhancements to their overall well-being. Massage therapy has gained recognition as an effective approach to achieving these objectives, leading to increased interest and demand for massage equipment. As more consumers become health-conscious and aware of the therapeutic benefits offered by massage, the market for various massage devices-including massage chairs, handheld massagers, and other related tools-continues to expand. This rising awareness and pursuit of healthier lifestyles are significant drivers propelling the global massage equipment market forward.

Restraints in the Global Massage Equipment Market

The Global Massage Equipment market faces a significant restraint due to the considerable upfront expenses associated with high-end models that offer advanced features and technologies. This financial barrier can deter potential buyers, especially in regions with lower income levels, where affordability is a primary concern. As a result, the initial investment needed for reliable and high-quality massage equipment can restrict its acceptance and popularity, particularly among consumers who are sensitive to price fluctuations. Consequently, this may hinder the market's growth potential as a substantial portion of potential users might seek more affordable alternatives.

Market Trends of the Global Massage Equipment Market

The Global Massage Equipment market is experiencing a significant upward trend, driven by a heightened emphasis on wellness and self-care. As consumers increasingly prioritize health and stress relief, the demand for innovative massage devices, including massage chairs, handheld massagers, and massage cushions, is on the rise. This shift in consumer behavior has prompted manufacturers to create advanced products featuring diverse massage techniques, customizable settings, and integrated smart technologies. As a result, the market is evolving to accommodate a broader range of preferences, positioning itself as a vital component of the growing wellness industry and enhancing consumers' overall quality of life.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Massage Equipment Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Massage Chairs
• Back & Shoulder Massagers
• Foot & Leg Massagers
• Others

Global Massage Equipment Market Size by Type & CAGR (2025-2032)

• Market Overview
• Electric
• Non-Electric

Global Massage Equipment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

Global Massage Equipment Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Massage Equipment Market Size & CAGR (2025-2032)

• North America (Product Type, Type, Distribution Channel, End-user)
  • US
  • Canada
• Europe (Product Type, Type, Distribution Channel, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Type, Distribution Channel, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Type, Distribution Channel, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Type, Distribution Channel, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Osim International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beurer GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Family Inada Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medtronic plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stryker Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuji Medical Instruments Mfg. Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HoMedics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Human Touch, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casada International GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OGAWA (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rotai Health (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HealthmateForever (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breo Company (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prospera Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zyllion Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iRest Health Science and Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinity Massage Chairs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kahuna Massage Chair (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations