化粧品スキンケア市場規模、シェア、成長分析：製品タイプ別、性別、流通チャネル別、地域別 - 産業予測 2025年～2032年

化粧品スキンケア 2023年の市場規模は1,156億5,000万米ドルで、2024年の1,245億6,000万米ドルから2032年には2,254億7,000万米ドルに成長し、予測期間中（2025-2032年）のCAGRは7.7％で成長する見通しです。

2023年10月現在、消費者が特定の肌悩みに合わせたソリューションを求めるようになり、スキンケア市場はますますパーソナライゼーションとカスタマイズへとシフトしています。この動向に加え、リラックス効果や精神的な幸福感を高める成分を配合したウェルネス志向の製品への注目が高まっています。eコマースによって製品へのアクセスが向上し、世界に展開されるようになったことで、消費者はさまざまな製品を簡単に見つけることができるようになった。美容技術機器やデジタル肌分析ツールなど、スキンケアにおけるテクノロジーの統合は、消費者の体験をさらに豊かにしています。ブランドが成功するためには、包括性、多様性、持続可能性を優先しなければならないです。化粧品ブランドとインフルエンサーのコラボレーションや、業界を超えたパートナーシップは、興奮を生み、顧客ロイヤルティを育みます。このダイナミックな市場情勢において、どのブランドが消費者を魅了し成功するかは、革新性、ストーリー性、敏捷性によって決まる。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 特許分析

化粧品スキンケア市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• フェイスクリームと保湿剤
• 日焼け止め
• ボディローション
• クレンザー
• 美容液

化粧品スキンケア市場規模：性別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

化粧品スキンケア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

化粧品スキンケア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal S.A.（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Coty Inc.（USA）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• LVMH Moet Hennessy Louis Vuitton（France）
• Avon Products, Inc.（UK）
• Henkel AG & Co. KGaA（Germany）
• Mary Kay Inc.（USA）
• Natura & Co（Brazil）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Clarins Group（France）
• GlaxoSmithKline plc（UK）

結論と推奨事項

Cosmetic Skin Care Market size was valued at USD 115.65 billion in 2023 and is poised to grow from USD 124.56 billion in 2024 to USD 225.47 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

As of October 2023, the skincare market has increasingly shifted towards personalization and customization, as consumers demand solutions tailored to their specific skin concerns. This trend is complemented by a growing focus on wellness-oriented products that incorporate relaxing and mental well-being boosting ingredients. E-commerce has enhanced product accessibility and global reach, allowing consumers to discover diverse offerings effortlessly. The integration of technology in skincare, including beauty tech devices and digital skin analysis tools, further enriches consumer experiences. To thrive, brands must prioritize inclusivity, diversity, and sustainability. Collaborations between cosmetic brands and influencers, along with cross-industry partnerships, generate excitement and foster customer loyalty. In this dynamic market landscape, innovation, storytelling, and agility will determine which brands succeed in captivating consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cosmetic Skin Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cosmetic Skin Care Market Segments Analysis

Global Cosmetic Skin Care Market is segmented by Product Type, Gender, Distribution Channel and region. Based on Product Type, the market is segmented into Face Creams & Moisturizers, Sunscreen, Body Lotions, Cleansers and Serums. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cosmetic Skin Care Market

The demand for cosmetic skin care products is significantly influenced by the growing awareness regarding personal appearance and grooming, largely fueled by media exposure and evolving social trends. As individuals become more conscious of their skin health, they actively seek out effective solutions that promise to enhance their appearance and sustain a youthful glow. This focus on beauty and self-care is transforming consumer behavior, leading to an increased interest in innovative skin care offerings. The desire for products that deliver results not only meets personal standards but also aligns with broader societal expectations, further driving market growth in the cosmetic skin care sector.

Restraints in the Cosmetic Skin Care Market

The cosmetic skin care market faces significant restraints due to the potential for allergic reactions or adverse side effects associated with some products. Such risks foster consumer wariness and can lead to a decline in trust towards specific brands or ingredients. As consumers become increasingly mindful of product safety, this skepticism can inhibit market expansion and the willingness to try new products. Consequently, the overall growth of the cosmetic skin care market may be hindered as consumers prioritize safety and reliability over novelty, prompting brands to invest more in transparent ingredient sourcing and rigorous safety testing to regain consumer confidence.

Market Trends of the Cosmetic Skin Care Market

The Cosmetic Skin Care market is witnessing a significant trend towards preventative and proactive skincare, as consumers increasingly prioritize products that shield their skin from environmental aggressors and signs of aging. This shift is driving demand for formulations enriched with antioxidants and anti-pollution ingredients, which cater to a growing awareness of skin health. As consumers become more educated about the long-term benefits of preventive care, brands are innovating to offer advanced skincare solutions that not only treat existing concerns but also fortify the skin against future damage, positioning preventative skincare as a key pillar of modern cosmetic offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Cosmetic Skin Care Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Face Creams & Moisturizers
• Sunscreen
• Body Lotions
• Cleansers
• Serums

Global Cosmetic Skin Care Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Cosmetic Skin Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Cosmetic Skin Care Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations