スノースポーツウェア市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、価格帯別、最終用途産業別、地域別 - 産業予測 2025年～2032年

スノースポーツウェアの世界市場規模は2023年に64億米ドルと評価され、2024年の69億6,000万米ドルから2032年には135億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.7％で成長する見通しです。

世界のスノースポーツウェア市場は、ウィンタースポーツへの参加者の増加、寒冷地専用ギアの必要性に対する意識の高まり、生地技術の革新に後押しされ、一貫した成長を遂げています。同市場には、スキーやスノーボード用に作られたジャケット、パンツ、アクセサリーなど、多様な製品が並んでいます。特筆すべき動向は、機能性とファッション性の二重焦点で、消費者はスタイリッシュでありながらプロテクションを提供するアパレルを望んでいます。スポーツウェアブランドとファッションデザイナーのコラボレーションは、商品の魅力をさらに高めています。eコマースは流通に革命をもたらし、ブランドはオンラインでの知名度とユーザー体験を向上させる必要に迫られています。北米と欧州の既存市場が支配的である一方、アジアと南米の新興地域は、気候変動と高品質アパレルのコストという課題はあるもの、新たな成長機会をもたらしています。持続可能性と包括性は、市場の将来を形作る上で極めて重要です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

スノースポーツウェア市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• トップアパレル
  • 断熱シェル
  • シェル
  • フリース
  • ソフトシェル
• ボトムスアパレル
  • 断熱シェル
  • シェル
  • その他
• アクセサリー
  • ハンドウェア
  • ベースレイヤー
  • 帽子

スノースポーツウェア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スポーツショップ
• フランチャイズ店舗
• 専門店
• オンラインスノースポーツウェア

スノースポーツウェア市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 中価格帯
• 高級
• 超高級

スノースポーツウェア市場規模：最終用途産業別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

スノースポーツウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Salomon Group（France）
• Arc'teryx（Canada）
• Spyder（United States）
• Burton Snowboards（United States）
• Anta Sports（China）
• The North Face（United States）
• Columbia Sportswear（United States）
• Patagonia（United States）
• Helly Hansen（Norway）
• Mammut（Switzerland）
• Bogner（Germany）
• Fischer Sports（Austria）
• Loffler（Austria）
• Phenix（Japan）
• Eider（France）

結論と推奨事項

Global Snow Sports Apparel Market size was valued at USD 6.4 billion in 2023 and is poised to grow from USD 6.96 billion in 2024 to USD 13.56 billion by 2032, growing at a CAGR of 8.7% during the forecast period (2025-2032).

The global snow sports apparel market is experiencing consistent growth, fueled by rising participation in winter sports, heightened awareness of the necessity for specialized cold-weather gear, and innovations in fabric technology. The market features a diverse array of products, including jackets, pants, and accessories tailored for skiing and snowboarding. A notable trend is the dual focus on functionality and fashion, with consumers desiring apparel that offers protection while remaining stylish. Collaborations between sportswear brands and fashion designers further enhance product appeal. E-commerce is revolutionizing distribution, prompting brands to improve online visibility and user experience. While established markets in North America and Europe dominate, emerging regions in Asia and South America present new growth opportunities, albeit challenged by climate change and high-quality apparel costs. Sustainability and inclusivity will be crucial in shaping the market's future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Snow Sports Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Snow Sports Apparel Market Segments Analysis

Global Snow Sports Apparel Market is segmented by Product Type, Distribution Channel, Price Range Economy, End-use Industry and region. Based on Product Type, the market is segmented into Top Apparel, Bottom Apparel and Accessories. Based on Distribution Channel, the market is segmented into Sport Stores, Franchises Stores, Speciality Stores and Online Snow Sports Apparel. Based on Price Range Economy, the market is segmented into Mid-Range, Premium and Super-Premium. Based on End-use Industry, the market is segmented into Men, Women and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Snow Sports Apparel Market

The global snow sports apparel market is significantly driven by the growing participation in winter sports, including skiing, snowboarding, and ice skating. As an increasing number of people engage in these activities for both leisure and fitness, the need for specialized apparel tailored to these sports escalates. This surge in demand is largely attributed to the appeal of adventure, a rising focus on health and wellness, and the pursuit of distinctive recreational experiences. Together, these factors are creating a robust momentum in the market, encouraging innovation and expansion within the snow sports apparel segment.

Restraints in the Global Snow Sports Apparel Market

The Global Snow Sports Apparel market faces significant constraints due to the effects of climate change, which has resulted in erratic snowfall patterns across numerous winter sports areas. These unpredictable changes can severely impact both the length and quality of the snow sports season, subsequently leading to a decline in participation levels and a decreased demand for snow sports apparel. This situation highlights the market's susceptibility to external influences that are beyond its control, emphasizing the importance for stakeholders to adapt and seek innovative solutions to mitigate the adverse effects of these climatic shifts on their business outcomes.

Market Trends of the Global Snow Sports Apparel Market

The Global Snow Sports Apparel market is witnessing a significant trend towards e-commerce growth and an enhanced omnichannel shopping experience. As consumers increasingly prefer the convenience and extensive product ranges offered by online platforms, retailers are adapting by investing in seamless integration of online and offline channels. Features such as buy-online-pickup-in-store (BOPIS), curbside pickup, and tailored recommendations based on customer behavior are becoming vital. This shift not only caters to the growing demand for convenience but also enriches customer engagement, driving sales and creating opportunities for innovation within the snow sports apparel sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Snow Sports Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Top Apparel
  • Insulated Shell
  • Shell
  • Fleece
  • Soft Shell
• Bottom Apparel
  • Insulated Shell
  • Shell
  • Others
• Accessories
  • Handwear
  • Baselayer
  • Headwear

Global Snow Sports Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Sport Stores
• Franchises Stores
• Speciality Stores
• Online Snow Sports Apparel

Global Snow Sports Apparel Market Size by Price Range Economy & CAGR (2025-2032)

• Market Overview
• Mid-Range
• Premium
• Super-Premium

Global Snow Sports Apparel Market Size by End-use Industry & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Snow Sports Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salomon Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spyder (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burton Snowboards (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helly Hansen (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mammut (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bogner (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fischer Sports (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loffler (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phenix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eider (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations