美容機器市場規模、シェア、成長分析、製品タイプ別、用途別、エンドユーザー別、携帯性別、操作モード別、性別、流通チャネル別、地域別-2025-2032年産業予測

美容機器の世界市場規模は2023年に352億米ドルと評価され、2024年の377億7,000万米ドルから2032年には663億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.3％で成長する見通しです。

美容機器市場は、スキンケア治療に対する意識の高まり、若年層における外見意識の高まり、可処分所得の増加などに後押しされ、力強い成長を遂げています。これらの機器は、傷跡、にきび、色素沈着、しわなど、さまざまな肌の悩みに対処するために普及しています。スパやサロンの世界の普及がこの成長をさらに後押ししており、洗練された外見を維持するために美容ソリューションに投資する消費者が増えています。加えて、美容製品のマーケティングにおけるソーシャルメディアの影響力は、特にこうしたプラットフォームの熱心なユーザーである若者の間で、利用可能な治療法に関する認識と教育を高めています。この動向は、スマートフォンの普及率とインターネットの普及率の上昇によってさらに強化され、今後数年間における美容機器市場の継続的な拡大に資する環境を作り出しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析
• 特許分析
• 市場概要
• ニキビ治療機器
• 脱毛器
• 育毛剤
• 洗浄装置
• 酸素およびスチーマー装置
• 若返り装置
• その他

美容機器市場規模：用途別& CAGR（2025-2032）

• 市場概要
• サロン
• スパ
• 家庭
• その他

美容機器市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 病院・診療所
• その他

美容機器市場規模：携帯性別 & CAGR（2025-2032）

• 市場概要
• ポケットサイズ/ハンドヘルドデバイス
• 固定

美容機器市場規模：操作モード別& CAGR（2025-2032）

• 市場概要
• 電気
• 電池式
• 手動

美容機器市場規模：性別& CAGR（2025-2032）

• 市場概要
• ユニセックス
• 男

美容機器市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 直接販売
• 小売り
• オンライン

美容機器市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal（France）
• Procter & Gamble（US）
• Estee Lauder Companies（US）
• Shiseido Company, Limited（Japan）
• Philips（Netherlands）
• Panasonic（Japan）
• LG Electronics（South Korea）
• FOREO（Sweden）
• Nu Skin Enterprises（US）
• Carol Cole Company（NuFace）（US）
• YA-MAN LTD.（Japan）
• MTG Co., Ltd.（Japan）
• Reduit（Switzerland）
• JeNu（US）
• LightStim（US）
• SmoothSkin（UK）
• Project E Beauty（US）
• Skin Gym（US）
• Droplette（US）
• HighTech Beauty（Israel）

結論と推奨事項

Global Beauty Devices Market size was valued at USD 35.2 billion in 2023 and is poised to grow from USD 37.77 billion in 2024 to USD 66.37 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).

The beauty device market is experiencing robust growth, fueled by increasing awareness of skincare treatments, heightened appearance consciousness among younger demographics, and rising disposable incomes. These devices are popularly used to address a variety of skin concerns, including scars, acne, pigmentation, and wrinkles. The proliferation of spas and salons globally further supports this growth, as consumers increasingly invest in beauty solutions to maintain a polished look. Additionally, the influential role of social media in marketing beauty products enhances awareness and education about available treatments, particularly among youth who are avid users of these platforms. This trend is compounded by rising smartphone adoption and internet penetration, creating a conducive environment for the continued expansion of the beauty device market in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty Devices market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beauty Devices Market Segments Analysis

Global Beauty Devices Market is segmented by Product Type, Application, End User, Portability, Mode of Operation, Gender, Distribution Channel and region. Based on Product Type, the market is segmented into Acne devices, hair removal devices, hair growth devices, cleansing devices, oxygen and steamer devices, rejuvenation devices and others. Based on Application, the market is segmented into Salon, Spa, Home and others. Based on End User, the market is segmented into Hospitals & clinics and others. Based on Portability, the market is segmented into Pocket-Sized/Handheld Device and Fixed. Based on Mode of Operation, the market is segmented into Electric, Battery Operated and Manual. Based on Gender, the market is segmented into Unisex, Female and Male. Based on Distribution Channel, the market is segmented into Direct Sale, Retail and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beauty Devices Market

The growth of the Global Beauty Devices market can be largely attributed to the rise in the geriatric population. As the aging demographic continues to expand, there is an increased demand for beauty and skincare solutions to help maintain a youthful appearance and address skin concerns associated with aging. Older individuals are increasingly seeking beauty devices that provide effective treatments for conditions like fine lines, wrinkles, and sagging skin. This trend not only reflects a heightened awareness of personal grooming and self-care among older consumers, but also fosters innovation and development in the beauty devices sector, catering specifically to their needs and preferences.

Restraints in the Global Beauty Devices Market

The Global Beauty Devices market faces certain challenges owing to the limited acceptance of specific beauty devices, primarily due to their associated side effects, which can include excessive swelling, superficial burning, and blistering. These adverse reactions have raised concerns among consumers and healthcare professionals alike, leading to hesitation in adopting these devices for personal use. Consequently, these factors are anticipated to impede overall market growth, as potential users may seek safer alternatives or refrain from utilizing these technologies altogether. Addressing these concerns will be crucial for manufacturers aiming to expand their market reach and boost consumer confidence.

Market Trends of the Global Beauty Devices Market

The global beauty devices market is witnessing a significant trend towards the rising preference for at-home beauty solutions, particularly for acne treatment and hair removal. With an increasing younger demographic seeking convenient and effective personal care alternatives, the demand for portable and user-friendly devices is surging. This shift is fueled by advancements in technology and the rising availability of innovative home solutions that cater to consumer needs for safety, affordability, and efficacy. As societal emphasis on self-care grows, the market is expected to expand further, with an increased focus on personalized beauty regimens and the convenience of at-home treatments becoming a norm.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis
• Market Overview
• Acne Devices
• Hair Removal Devices
• Hair Growth Devices
• Cleansing Devices
• Oxygen And Steamer Devices
• Rejuvenation Devices
• Others

Global Beauty Devices Market Size by Application & CAGR (2025-2032)

• Market Overview
• Salon
• Spa
• Home
• Others

Global Beauty Devices Market Size by End User & CAGR (2025-2032)

• Market Overview
• Hospitals & clinics
• Others

Global Beauty Devices Market Size by Portability & CAGR (2025-2032)

• Market Overview
• Pocket-Sized/Handheld Device
• Fixed

Global Beauty Devices Market Size by Mode of Operation & CAGR (2025-2032)

• Market Overview
• Electric
• Battery Operated
• Manual

Global Beauty Devices Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Unisex
• Male

Global Beauty Devices Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Direct Sale
• Retail
• Online

Global Beauty Devices Market Size & CAGR (2025-2032)

• North America (Product Type, Application, End User, Portability, Mode of Operation, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, End User, Portability, Mode of Operation, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, End User, Portability, Mode of Operation, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, End User, Portability, Mode of Operation, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, End User, Portability, Mode of Operation, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOREO (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carol Cole Company (NuFace) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YA-MAN LTD. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MTG Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reduit (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JeNu (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LightStim (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmoothSkin (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Project E Beauty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skin Gym (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Droplette (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HighTech Beauty (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations