免疫健康サプリメント市場規模、シェア、成長分析、製品タイプ別、製剤別、供給源別、投薬形態別、顧客志向別、流通チャネル別、地域別- 産業予測2025-2032年

免疫健康サプリメントの世界市場規模は2023年に364億4,000万米ドルとなり、予測期間（2025-2032年）のCAGRは11.4%で、2024年の405億9,000万米ドルから2032年には962億8,000万米ドルに成長する見通しです。

世界の免疫健康サプリメント市場は、免疫の健康と疾病予防に対する消費者の意識の高まりに後押しされ、大きな成長を遂げています。高齢化、可処分所得の増加、健康志向の高まりなどの要因がこの需要を後押ししています。ビタミンとミネラル、特にビタミンC、ビタミンD、亜鉛は、免疫力を高める効果があるため、市場を独占しています。薬局やドラッグストアが主な流通チャネルであるが、オンライン小売の利便性が人気を集めています。現在は北米が市場をリードしており、欧州とアジア太平洋がそれに続いています。消費者はますます天然成分やオーガニック成分に傾倒しており、メーカー各社はクリーンラベル製品、ハーブエキス、持続可能な処方で技術革新を促しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

免疫健康サプリメント市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ビタミン
  • ビタミンA
  • ビタミンB複合体
  • ビタミンC
  • ビタミンD
  • ビタミンE
  • ビタミンK
• ミネラルサプリメント
  • 亜鉛サプリメント
  • 鉄サプリメント
  • マグネシウムサプリメント
  • その他のミネラルサプリメント
• ハーブサプリメント
• プロバイオティクスサプリメント
• アミノ酸とタンパク質
• オメガ3脂肪酸
• 電解質サプリメント

免疫健康サプリメント市場規模：製剤別& CAGR（2025-2032）

• 市場概要
• カプセル
• タブレット
• 粉末
• 液体
• その他の製剤

免疫健康サプリメント市場規模：供給源別& CAGR（2025-2032）

• 市場概要
• 天然
• 合成

免疫健康サプリメント市場規模：投薬形態別& CAGR（2025-2032）

• 市場概要
• 処方箋
• 市販薬（OTC）

免疫健康サプリメント市場規模：顧客志向別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 高齢者
• その他
  • 子供
  • 幼児

免疫健康サプリメント市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン小売店
  • 薬局・ドラッグストア
  • ハイパーマーケット/スーパーマーケット
  • コンビニエンスストア
• オンライン小売店

免疫健康サプリメント市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Amgen Inc.（USA）
• AbbVie Inc.（USA）
• Pfizer Inc.（USA）
• GSK（GlaxoSmithKline）（UK）
• Eli Lilly and Co.（USA）
• Bayer AG（Germany）
• Nestle S.A.（Switzerland）
• Johnson & Johnson（USA）
• Procter & Gamble Co.（USA）
• Herbalife Nutrition Ltd.（USA）
• Nature's Bounty Co.（USA）
• Sanofi S.A.（France）
• AstraZeneca PLC（UK）
• Reckitt Benckiser Group（UK）
• Symrise AG（Germany）
• Swiss Life Science Group（Switzerland）
• Kirkman Group, Inc.（USA）
• Nutraceutical International Corporation（USA）
• New York Life Insurance Co.（USA）
• Tata Consumer Products（India）

結論と推奨事項

Global Immune Health Supplements Market size was valued at USD 36.44 billion in 2023 and is poised to grow from USD 40.59 billion in 2024 to USD 96.28 billion by 2032, growing at a CAGR of 11.4% during the forecast period (2025-2032).

The global immune health supplements market is experiencing significant growth, fueled by heightened consumer awareness of immune health and disease prevention. Factors such as an aging population, rising disposable incomes, and an increasing focus on wellness are driving this demand. Vitamins and minerals, particularly vitamin C, vitamin D, and zinc, dominate the market due to their effIcacy in boosting immunity. While pharmacies and drugstores are the primary distribution channels, online retail is gaining popularity for its convenience. North America currently leads the market, with Europe and the Asia Pacific following. Consumers are increasingly leaning towards natural and organic ingredients, prompting manufacturers to innovate with clean label products, herbal extracts, and sustainable formulations, indicating strong potential for continued market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Immune Health Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Immune Health Supplements Market Segments Analysis

Global Immune Health Supplements Market is segmented by Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel and region. Based on Product Type, the market is segmented into Vitamins, Mineral supplements, Herbal supplements, Probiotic supplements, Amino acids & proteins, Omega 3 fatty acids and Electrolyte supplements. Based on Formulations, the market is segmented into Capsules, Tablets, Powder, Liquid and Other formulations. Based on Source Type, the market is segmented into Natural and Synthetic. Based on Mode of Medication, the market is segmented into Prescription and Over-the-counter (OTC). Based on Customer Orientation, the market is segmented into Men, Women, Senior Citizen and Others. Based on Distribution Channel, the market is segmented into Offline retail stores and Online retail stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Immune Health Supplements Market

The Global Immune Health Supplements market is being driven by an increasing awareness of the significance of a robust immune system in disease prevention. As consumers become more conscious of their health, they are actively seeking ways to bolster their overall well-being, leading to a heightened demand for immune-supporting supplements. The desire to adopt healthier lifestyles and mitigate health risks has prompted individuals to explore products that can enhance their immune response, offering an extra layer of defense against illnesses and infections. This proactive approach to health is profoundly shaping the market landscape for immune health supplements worldwide.

Restraints in the Global Immune Health Supplements Market

The Global Immune Health Supplements market faces several constraints primarily due to stringent regulations imposed by regulatory bodies aimed at ensuring the safety, efficacy, and quality of dietary supplements. Manufacturers, particularly small and medium-sized enterprises, often find it challenging to comply with these complex guidelines. Additionally, the prevalence of product adulteration and mislabeling creates significant concerns over the authenticity and effectiveness of immune health supplements. As a result, consumers are becoming increasingly vigilant and skeptical about the quality and integrity of the products they choose, which further hinders market growth and undermines consumer confidence in these health supplements.

Market Trends of the Global Immune Health Supplements Market

The Global Immune Health Supplements market is witnessing a significant trend towards the incorporation of clinically-backed nutrients and botanical extracts known for their immune-boosting properties. Ingredients such as vitamin C, vitamin D, zinc, elderberry, and echinacea have surged in popularity as consumers increasingly prioritize preventive health measures. This rising demand has prompted manufacturers to innovate and enhance their product formulations, emphasizing scientific research to validate efficacy. Moreover, consumer education initiatives are playing a crucial role in driving awareness and adoption, positioning immune health supplements as essential components in daily wellness routines amidst a growing focus on holistic health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Immune Health Supplements Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Vitamins
  • Vitamin A
  • Vitamin B complex
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
• Mineral supplements
  • Zinc supplements
  • Iron supplements
  • Magnesium supplements
  • Other mineral supplements
• Herbal supplements
• Probiotic supplements
• Amino acids & proteins
• Omega 3 fatty acids
• Electrolyte supplements

Global Immune Health Supplements Market Size by Formulations & CAGR (2025-2032)

• Market Overview
• Capsules
• Tablets
• Powder
• Liquid
• Other formulations

Global Immune Health Supplements Market Size by Source Type & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic

Global Immune Health Supplements Market Size by Mode of Medication & CAGR (2025-2032)

• Market Overview
• Prescription
• Over-the-counter (OTC)

Global Immune Health Supplements Market Size by Customer Orientation & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Senior Citizen
• Others
  • Kids
  • Toddlers

Global Immune Health Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline retail stores
  • Pharmacies & drug stores
  • Hypermarkets/supermarkets
  • Convenience stores
• Online retail stores

Global Immune Health Supplements Market Size & CAGR (2025-2032)

• North America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amgen Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AbbVie Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GSK (GlaxoSmithKline) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AstraZeneca PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiss Life Science Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkman Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutraceutical International Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New York Life Insurance Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations