スポーツウェアの市場規模、シェア、成長分析：製品別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

スポーツウェアの市場規模は2023年に3,402億米ドルとなり、2024年の3,735億4,000万米ドルから2032年には7,891億4,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは9.8％で成長する見通しです。

スポーツウェア市場は、健康的な生活や水泳、ヨガ、ランニング、エアロビクスなどのフィットネス活動の利点に対する意識の高まりに後押しされ、大きな成長が見込まれています。サッカーワールドカップ、オリンピック、クリケットワールドカップなどの主要スポーツイベントが、この分野への関心をさらに高めています。ストレスや肥満など、仕事に関連した健康問題の増加は、スポーツやフィットネスに取り組む個人のモチベーションを高め、スタイリッシュで快適なスポーツウェアの需要を押し上げています。さらに、世界のスポーツウェアブランドの人気も製品需要の増加に寄与しています。市場促進要因としては、可処分所得の増加、生活水準の向上、製造コストの低下などが挙げられます。特に、インドの堅調な繊維産業は、市場拡大を促進する上で極めて重要な役割を果たすと予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 流通チャネル分析

スポーツウェア市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 履物
• 衣服

スポーツウェア市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

スポーツウェア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン
  • スポーツ用品小売業者
  • スーパーマーケットとハイパーマーケット
  • 高級ブランドアウトレット
  • その他

スポーツウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nike, Inc.（United States）
• Adidas AG（Germany）
• Under Armour, Inc.（United States）
• Puma SE（Germany）
• VF Corporation（United States）
• ASICS Corporation（Japan）
• Columbia Sportswear Company（United States）
• New Balance, Inc.（United States）
• Skechers USA, Inc.（United States）
• Anta Sports Products Limited（China）
• Li-Ning Company Limited（China）
• Fila Korea Ltd.（South Korea）
• K-Swiss Inc.（United States）
• Brooks Sports Inc.（United States）
• Lotto Sport Italia S.p.A.（Italy）
• Diadora Sport S.r.l.（Italy）
• Ellesse Ltd.（United Kingdom）
• Errea Sport S.p.A.（Italy）

結論と推奨事項

Sportswear Market size was valued at USD 340.2 billion in 2023 and is poised to grow from USD 373.54 billion in 2024 to USD 789.14 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

The sportswear market is poised for significant growth, fueled by a heightened awareness of healthy living and the benefits of fitness activities like swimming, yoga, running, and aerobics. Major sporting events such as the Soccer World Cup, Olympic Games, and Cricket World Cup further amplify interest in this sector. Increasing work-related health issues, including stress and obesity, are motivating individuals to engage in sports and fitness, thereby boosting demand for stylish and comfortable sportswear. Additionally, the popularity of global sportswear brands contributes to rising product demand. Key market drivers include rising disposable income, enhanced living standards, and low manufacturing costs. Notably, India's robust textile industry is anticipated to play a pivotal role in facilitating market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sportswear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sportswear Market Segments Analysis

Global Sportswear Market is segmented by Product, End-user, Distribution Channel and region. Based on Product, the market is segmented into Footwear and Apparel. Based on End-user, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sportswear Market

The surge in health-conscious individuals has significantly boosted the demand for sportswear, driven by increased gym attendance worldwide. For instance, in 2018, the International Health, Racquet & Sportsclub Association reported that the United States boasted 39,570 gyms, with over 6 billion visits recorded. Moreover, the rising appeal of fitness applications on electronic devices has motivated many to participate in fitness activities, further underscoring the shift towards healthier lifestyles. In fact, the World Economic Forum reported a remarkable 50% increase in fitness app usage during the first half of 2020, highlighting the growing trend of integrating technology into personal fitness routines.

Restraints in the Sportswear Market

The sportswear market faces significant challenges due to the increasing presence of counterfeit products, which can hinder its growth. The proliferation of fake items in categories such as footwear, apparel, and leather goods across various countries presents a considerable threat to the industry. Data released by the Organization for Economic Cooperation and Development in March 2019 indicates that counterfeit goods, including sportswear, represent approximately 3.3 percent of international trade. This growing trend not only undermines legitimate brands but also poses difficulties in maintaining consumer trust and market integrity, ultimately creating obstacles for the sportswear sector's expansion and sustainability.

Market Trends of the Sportswear Market

The sportswear market is experiencing a significant trend towards smart athletic apparel, driven by the increasing demand for technology-enhanced workout experiences. Innovative products, like the AI-powered riding shorts launched by the British start-up Impulse in January 2021, exemplify this shift, as they offer real-time performance monitoring and muscle stimulation to optimize fitness routines. This growing integration of wearable technology not only enhances individual performance but also appeals to a tech-savvy consumer base eager for personalized fitness solutions. As fitness enthusiasts increasingly prioritize data-driven insights during their workouts, the demand for smart sportswear is expected to continue its upward trajectory, presenting substantial growth opportunities in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Distribution Channel Analysis

Global Sportswear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Footwear
• Apparel

Global Sportswear Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Sportswear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Sporting Goods Retailers
  • Supermarkets & Hypermarkets
  • Exclusive Brand Outlets
  • Others

Global Sportswear Market Size & CAGR (2025-2032)

• North America (Product, End-user, Distribution Channel)
  • US
  • Canada
• Europe (Product, End-user, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End-user, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End-user, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End-user, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers USA, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila Korea Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• K-Swiss Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Sports Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotto Sport Italia S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diadora Sport S.r.l. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ellesse Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Errea Sport S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations