天然スキンケア製品の市場規模、シェア、成長分析、タイプ別、製品別、最終用途別、流通別、地域別 - 産業予測 2025～2032年

天然スキンケア製品の市場規模は2023年に93億米ドル、予測期間（2025-2032年）のCAGRは6.8%で、2024年の99億3,000万米ドルから2032年には168億1,000万米ドルに成長する見通しです。

刺激やくすみといった化学成分の悪影響に対する意識の高まりが、天然スキンケア市場を大きく牽引しています。消費者は、環境に優しいオーガニック製品を求めるようになってきており、その健康面や治療面での利点の多さを認識しています。ビタミンC、D、E、レスベラトロール、α-ヒドロキシ酸といった植物由来の必須栄養素を含む天然スキンケア製品は、その有効性と肌への優しさから支持を集めています。従来の製品によく見られる、刺激の強い化学物質や合成香料、有害な添加物を使用していないです。さらに、製造工程における動物福祉への関心の高まりが、天然代替品へのシフトをさらに後押ししています。この動向は、消費者が購買決定においてウェルネスと倫理的配慮を優先していることから、天然スキンケア市場の力強い成長の可能性を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

天然スキンケア製品市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム

天然スキンケア製品市場規模：製品別& CAGR（2025-2032）

• 市場概要
• フェイシャルケア
  • クレンザー
  • 保湿剤
  • その他
• ボディケア
  • ボディローション
  • ボディウォッシュ
  • その他

天然スキンケア製品市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

天然スキンケア製品市場規模：流通別& CAGR（2025-2032）

• 市場概要
• 直接販売
• ハイパーマーケットと小売チェーン
• eコマース
• 薬局・ドラッグストア
• その他

天然スキンケア製品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Estee Lauder Companies Inc.（US）
• L'Oreal S.A.（France）
• Unilever PLC（UK/Netherlands）
• Procter & Gamble（US）
• Shiseido Company, Limited（Japan）
• Johnson & Johnson（US）
• Beiersdorf AG（Germany）
• The Body Shop International Limited（UK）
• Weleda AG（Switzerland）
• Avalon Organics（US）
• Juice Beauty（US）
• Tata Harper Skincare（US）
• Pai Skincare（UK）
• Dr. Hauschka（Germany）
• Neal's Yard Remedies（UK）
• Sukin Organics（Australia）
• Antipodes（New Zealand）
• Forest Essentials（India）

結論と推奨事項

Natural Skin Care Products Market size was valued at USD 9.3 billion in 2023 and is poised to grow from USD 9.93 billion in 2024 to USD 16.81 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The growing awareness of the adverse effects of chemical ingredients, like irritation and dullness, is significantly driving the natural skincare market. Consumers are increasingly seeking eco-friendly, organic products, recognizing their numerous health and therapeutic benefits. With essential nutrients such as Vitamin C, D, E, Resveratrol, and alpha-hydroxy acid derived from plant sources, natural skincare products are gaining traction due to their effectiveness and gentleness on the skin. They are free from harsh chemicals, synthetic fragrances, and harmful additives commonly found in traditional products. Additionally, the rising concern for animal welfare in manufacturing processes further fuels the shift towards natural alternatives. This trend indicates a robust growth potential for the natural skincare market, as consumers prioritize wellness and ethical considerations in their purchasing decisions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Natural Skin Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Natural Skin Care Products Market Segments Analysis

Global Natural Skin Care Products Market is segmented by Type, Products, End Use, Distribution and region. Based on Type, the market is segmented into Mass and Premium. Based on Products, the market is segmented into Facial Care and Body Care. Based on End Use, the market is segmented into Men and Women. Based on Distribution, the market is segmented into Direct Selling, Hypermarkets & Retail Chain, E-commerce, Pharmacy & Drugstores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Natural Skin Care Products Market

The Natural Skin Care Products market is poised for growth as consumers increasingly favor beauty and cosmetic options that are free from harmful chemicals and clearly disclose their ingredient lists. This trend is particularly appealing to younger audiences, who are likely to respond positively to growing celebrity endorsements of eco-friendly cosmetics. Millennials, intrinsically connected to the digital world, are drawn to trending discussions, innovative products, and endorsements from popular figures. Notable brands like The Honest Company, founded by Jessica Alba, and bareMinerals, promoted by celebrities such as Hailey Bieber, exemplify this shift. Such brand innovations and launches are expected to significantly boost market demand.

Restraints in the Natural Skin Care Products Market

The Natural Skin Care Products market faces certain restraints due to the potential negative impacts of using cosmetic products over time. Continuous application can lead to various skin issues, including inflammation, redness, burning sensations, and discoloration. Additionally, prolonged use of certain products may contribute to premature aging of skin cells. These adverse effects can deter consumers from using or trusting cosmetic products, ultimately hindering market growth. As consumers become more aware of these issues, they may seek alternatives or become more cautious in their product choices, affecting overall demand within the natural skin care sector.

Market Trends of the Natural Skin Care Products Market

The Natural Skin Care Products market is experiencing a significant shift towards paraben-free formulations, driven by increasing consumer awareness and preference for safer, organic ingredients. As synthetic preservatives like propylparaben and butylparaben fall out of favor, brands prominently label their products as "free from parabens," catering to a health-conscious market. This trend has resulted in a notable decline in paraben usage, with only 35% of cosmetics containing these compounds, reflecting a seven percentage point decrease in recent years. The growing demand for cleaner, more natural skincare options is reshaping product formulations and marketing strategies across the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Natural Skin Care Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Natural Skin Care Products Market Size by Products & CAGR (2025-2032)

• Market Overview
• Facial Care
  • Cleansers
  • Moisturizers
  • Others
• Body Care
  • Body Lotions
  • Body Wash
  • Others

Global Natural Skin Care Products Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Natural Skin Care Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Direct Selling
• Hypermarkets & Retail Chain
• E-commerce
• Pharmacy & Drugstores
• Others

Global Natural Skin Care Products Market Size & CAGR (2025-2032)

• North America (Type, Products, End Use, Distribution)
  • US
  • Canada
• Europe (Type, Products, End Use, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Products, End Use, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Products, End Use, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Products, End Use, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Estee Lauder Companies Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avalon Organics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juice Beauty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Harper Skincare (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pai Skincare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Hauschka (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neal's Yard Remedies (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sukin Organics (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Antipodes (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations