パスワード管理の市場規模、シェア、成長分析：タイプ別、アクセス別、企業規模別、最終用途別、地域別 - 産業予測 2025～2032年

パスワード管理の市場規模は2023年に28億米ドルと評価され、2024年の32億9,000万米ドルから2032年には119億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは17.5%で成長する見通しです。

パスワード管理を取り巻く環境は急速に進化しており、個人と企業の両方で強固なセキュリティ対策が急務となっています。デジタルプラットフォームへの依存が高まる中、パスワード管理の集中管理は、企業アカウント、機密情報、各種システムアカウントの保護に不可欠となっています。Keeper Securityによると、パスワード管理ソリューションは、データインシデントの81%以上を占めるセキュリティ侵害を防ぐために不可欠です。これらのテクノロジーは、ユーザーが忘れたパスワードをリセットできるだけでなく、複数のアプリケーション間で認証情報を同期させることで、認証プロセスを合理化します。オンライン上の金融データや個人データの普及が進むにつれ、安全な保存と複雑なパスワード生成を可能にする洗練されたパスワードマネージャーに対する需要は、今後大幅に増加することが予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術分析
• 規制分析

パスワード管理市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• セルフサービスパスワード管理
• 特権ユーザーパスワード管理

パスワード管理市場規模：アクセス別 & CAGR（2025-2032）

• 市場概要
• モバイルデバイス
• デスクトップとラップトップ
• 音声対応パスワードシステム
• その他

パスワード管理市場規模：企業規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

パスワード管理市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• BFSI
• 教育
• ヘルスケア
• 製造業
• 公共部門および公益事業
• 小売・卸売流通
• 通信・IT
• その他

パスワード管理市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• IBM Corporation（United States）
• Dashlane（United States）
• Keeper Security（United States）
• 1Password（Canada）
• RoboForm（United States）
• Zoho Vault（India）
• LogMeIn, Inc.（LastPass）（United States）
• ManageEngine（a division of Zoho Corp.）（India）
• Microsoft Corporation（United States）
• CyberArk Software Ltd.（Israel）
• Bitwarden（United States）
• Sticky Password（Czech Republic）
• Enpass（India）
• SplashID（United States）
• Okta, Inc.（United States）

結論と推奨事項

Password Management Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.29 billion in 2024 to USD 11.95 billion by 2032, growing at a CAGR of 17.5% during the forecast period (2025-2032).

The password management landscape is evolving rapidly, driven by the urgent need for robust security measures in both personal and enterprise settings. As organizations increasingly rely on digital platforms, centralized password management practices have become vital for safeguarding corporate accounts, sensitive information, and various system accounts. Password management solutions are essential to preventing security breaches, which constitute over 81% of data incidents according to Keeper Security. These technologies not only enable users to reset forgotten passwords but also streamline authentication processes by synchronizing credentials across multiple applications. As the prevalence of financial and personal data online continues to rise, the demand for sophisticated password managers capable of providing secure storage and complex password generation is set to grow significantly.

Top-down and bottom-up approaches were used to estimate and validate the size of the Password Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Password Management Market Segments Analysis

Global Password Management Market is segmented by Type, Access, Enterprise Size, End-use and region. Based on Type, the market is segmented into Self-Service Password Management and Privileged User Password Management. Based on Access, the market is segmented into Mobile Devices, Desktops & Laptops, Voice-Enabled Password Systems and Others. Based on Enterprise Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on End-use, the market is segmented into BFSI, Education, Healthcare, Manufacturing, Public Sector & Utilities, Retail & Wholesale Distribution, Telecom & IT and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Password Management Market

A significant factor propelling the growth of the password management market is the rising adoption of these solutions among small and medium-sized enterprises. As technology usage expands, so do the associated risks, particularly in critical operations. The demand for robust password management arises from the need to protect sensitive information, including financial and personal data, against breaches and potential denial-of-service attacks on essential systems resulting from compromised user credentials. This increasing awareness of security vulnerabilities is motivating businesses to seek effective password management solutions, making it a vital aspect of their operational strategies.

Restraints in the Password Management Market

Effective password management is crucial for safeguarding sensitive information and preventing unauthorized access. Users must adopt complex passwords that combine uppercase and lowercase letters, numbers, and special characters, making them difficult to guess. Passwords should be unique for each account to mitigate the risk of a data breach affecting multiple platforms. Regularly updating passwords and utilizing two-factor authentication enhances security further. Additionally, users should avoid sharing passwords and refrain from writing them down in easily accessible locations. Employing reputable password managers can assist in generating and securely storing passwords, promoting a more secure digital environment for individuals and organizations alike.

Market Trends of the Password Management Market

The Password Management market is experiencing significant growth, driven largely by the proliferation of mobile applications and the need for enhanced security measures. As businesses increasingly rely on mobile devices for accessing sensitive data, the demand for comprehensive password management solutions has surged. These tools not only secure access but also provide organizations with improved visibility and control over the usage of mobile apps by authorized users. The rising awareness of cybersecurity threats and regulatory compliance further propels this trend, making password management a crucial component of modern IT security strategies. As a result, the market is poised for continued expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Regulatory Analysis

Global Password Management Market Size by Type & CAGR (2025-2032)

• Market Overview
• Self-Service Password Management
• Privileged User Password Management

Global Password Management Market Size by Access & CAGR (2025-2032)

• Market Overview
• Mobile Devices
• Desktops & Laptops
• Voice-Enabled Password Systems
• Others

Global Password Management Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Password Management Market Size by End-use & CAGR (2025-2032)

• Market Overview
• BFSI
• Education
• Healthcare
• Manufacturing
• Public Sector & Utilities
• Retail & Wholesale Distribution
• Telecom & IT
• Others

Global Password Management Market Size & CAGR (2025-2032)

• North America (Type, Access, Enterprise Size, End-use)
  • US
  • Canada
• Europe (Type, Access, Enterprise Size, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Access, Enterprise Size, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Access, Enterprise Size, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Access, Enterprise Size, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dashlane (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keeper Security (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1Password (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RoboForm (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Vault (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LogMeIn, Inc. (LastPass) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ManageEngine (a division of Zoho Corp.) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CyberArk Software Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitwarden (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sticky Password (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enpass (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SplashID (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Okta, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations