バスケットボールギアの市場規模、シェア、成長分析：製品別、パフォーマンス別、エンドユーザー別、流通別、地域別 - 産業予測 2025～2032年

バスケットボールギアの世界市場規模は、2023年に8億8,880万米ドルと評価され、2024年の9億2,968万米ドルから2032年には13億3,226万米ドルに成長し、予測期間（2025年～2032年）のCAGRは4.6%で成長する見通しです。

NBA市場は、バスケットボール用具の原材料費の高騰という課題にもかかわらず、バスケットボールへの関心の高まり、可処分所得の増加、フィットネスへの関心の高まりに後押しされて著しい成長を遂げています。プロリーグへの投資は、特に競合バスケットボールのイベントが世界的に盛んになるにつれて、有望な成長機会をもたらしています。ディックス・スポーティング・グッズ（Dick's Sporting Goods）、アンダーアーマー（Under Armour）、アディダス（Adidas）、ナイキ（Nike）といった主要アスレチック・ブランドは、オンライン購入に対する消費者の嗜好の進化に後押しされ、2021年に一貫した収益成長を報告しました。スポーツ用品、特に若者のスポーツ用品に対する需要は、消費支出の増加と一致しています。しかし、NBAのような組織が課す国際基準の遵守は、重要なセグメントの売上を妨げる可能性があります。JDスポーツによるDeporvillageの買収に代表されるように、主要企業は市場での存在感を高めるため、流通戦術や戦略的買収も活用しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

バスケットボールギア市場規模：製品別

• 市場概要
• バスケットボール
• バスケットボールシューズ
• バスケットボールアパレル
  • ジャージ
  • ショートパンツ
  • トップス
• バスケットボールアクセサリー
  • バッグ
  • ソックス
  • ヘッドバンド

バスケットボールギア市場規模：パフォーマンス別

• 市場概要
• プロ
• アマチュア

バスケットボールギア市場規模：エンドユーザー別

• 市場概要
• 男性
• 女性
• 子供

バスケットボールギア市場規模：流通別

• 市場概要
• スポーツ専門店
• スポーツ用品店
• ハイパーマーケット
• オンライン小売
• 消費者への直接販売

バスケットボールギア市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Nike, Inc.（USA）
• Adidas AG（Germany）
• Under Armour, Inc.（USA）
• Puma SE（Germany）
• Spalding（USA）
• Wilson Sporting Goods（USA）
• Rawlings Sporting Goods（USA）
• ASICS Corporation（Japan）
• Mizuno Corporation（Japan）
• McDavid（USA）
• Shock Doctor（USA）
• Mueller Sports Medicine, Inc.（USA）
• Champion（USA）
• Li-Ning（China）
• ANTA Sports（China）
• Peak Sport Products（China）
• Decathlon S.A.（France）
• Dick's Sporting Goods（USA）
• Foot Locker, Inc.（USA）

結論と推奨事項

Global Basketball Gear Market size was valued at USD 888.8 million in 2023 and is poised to grow from USD 929.68 million in 2024 to USD 1332.26 million by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The NBA market is experiencing notable growth fueled by rising interest in basketball, increased disposable incomes, and a heightened focus on fitness, despite challenges posed by escalating raw material costs for basketball equipment. Investment in professional leagues presents promising growth opportunities, particularly as competitive basketball events proliferate worldwide. Major athletic brands like Dick's Sporting Goods, Under Armour, Adidas, and Nike reported consistent revenue growth in 2021, bolstered by an evolving consumer preference for online purchases. The demand for sports equipment, particularly among youth, aligns with increased consumer spending. However, adherence to international standards imposed by organizations like the NBA may hinder sales of critical segments. Key players are also leveraging distribution tactics and strategic acquisitions to enhance market presence, exemplified by JD Sports' acquisition of Deporvillage.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Basketball Gear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Basketball Gear Market Segmental Analysis

Global Basketball Gear Market is segmented by Product, Performance, End User, Distribution and Region. Based on Product, the market is segmented into Basketballs, Basketball Shoes, Basketball Apparel and Basketball Accessories. Based on Performance, the market is segmented into Professional and Amateur. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution, the market is segmented into Sports Specialty Stores, Sporting Goods Store, Hypermarkets, Online Retail and Direct To Consumers. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Basketball Gear Market

The Global Basketball Gear market is significantly influenced by the surging popularity of basketball across the globe. As basketball continues to captivate the interest of millions, both recreationally and competitively, the necessity for high-quality basketball equipment is rising correspondingly. This growing enthusiasm for the sport leads to an increased demand for varying types of basketball gear, ranging from footwear to training equipment. Consequently, manufacturers and brands are motivated to innovate and expand their product offerings to cater to this expanding consumer base, thus driving the overall growth of the basketball gear market on a global scale.

Restraints in the Global Basketball Gear Market

One of the main restraints in the Global Basketball Gear market is the high cost associated with premium products. Many consumers find that high-end basketball gear, which often provides advanced features and superior quality, comes with a hefty price tag. This financial barrier can deter potential buyers, preventing them from investing in the latest equipment or apparel. As a result, the demand for basketball gear may be negatively impacted, particularly among price-sensitive customers who may seek more affordable alternatives. This limitation can hinder market growth and restrict access to quality gear for a broader audience.

Market Trends of the Global Basketball Gear Market

The global basketball gear market is witnessing a robust upward trend, fueled by the surging popularity of basketball across various demographics. As more people engage with the sport, both recreationally and competitively, the demand for high-quality basketball gear-including footwear, clothing, and essential equipment-is on the rise. Innovations in materials and technology, coupled with endorsements from professional athletes and teams, are enhancing product appeal and driving consumer interest. Retailers are increasingly focusing on diverse marketing strategies to cater to this expanding audience, which includes youth, females, and aspiring athletes, thereby propelling growth in the lucrative basketball gear market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Basketball Gear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Basketballs
• Basketball Shoes
• Basketball Apparel
  • Jerseys
  • Shorts
  • Tops
• Basketball Accessories
  • Bags
  • Socks
  • Headbands

Global Basketball Gear Market Size by Performance & CAGR (2025-2032)

• Market Overview
• Professional
• Amateur

Global Basketball Gear Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Basketball Gear Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Sports Specialty Stores
• Sporting Goods Store
• Hypermarkets
• Online Retail
• Direct To Consumers

Global Basketball Gear Market Size & CAGR (2025-2032)

• North America (Product, Performance, End User, Distribution)
  • US
  • Canada
• Europe (Product, Performance, End User, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Performance, End User, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Performance, End User, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Performance, End User, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spalding (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rawlings Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McDavid (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shock Doctor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mueller Sports Medicine, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Champion (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ANTA Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peak Sport Products (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dick's Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations