スポーツイベントチケットの市場規模、シェア、成長分析：タイプ別、イベントタイプ別、チケットタイプ別、流通チャネル別、価格帯別、地域別 - 産業予測 2025～2032年

世界のスポーツイベントチケット市場規模は、2023年に172億9,000万米ドルと評価され、2024年の196億9,000万米ドルから2032年には557億8,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは13.9％で成長する見通しです。

スポーツイベント市場は、オリンピックやワールドカップのような主要イベントの人気急上昇に加え、アスリートのスターダム台頭や著名なリーグ大会が牽引役となって成長する見通しです。スマートフォンの世界的普及とデジタル・チケットの普及は、市場の潜在力を大きく引き出すと予想されます。しかし、不安定なチケット価格設定や不十分な価格管理によって成長が抑制される可能性もあります。COVID-19の流行はこの市場を大きく混乱させ、NBAやNHLのシーズン、準備に260億米ドルを費やしたにもかかわらず無観客で開催された東京五輪など、2020年の数多くのイベントの延期や中止につながった。こうした課題にもかかわらず、ライブスポーツに対する回復力と熱意は、この分野の回復と成長の機会を継続的にもたらしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 貿易分析
• 顧客と購買基準の分析

スポーツイベントチケット市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• デジタルチケット
• オンラインで印刷可能なチケット
• 紙のチケット

スポーツイベントチケット市場規模：イベントタイプ別& CAGR（2025-2032）

• 市場概要
• プロスポーツ
• アマチュアスポーツ
• レクリエーションスポーツ
• eスポーツ

スポーツイベントチケット市場規模：チケットタイプ別& CAGR（2025-2032）

• 市場概要
• 単独イベントチケット
• シーズンチケット
• プレミアムチケット
• ホスピタリティパッケージ

スポーツイベントチケット市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 主なチケット販売会社
• 二次チケット販売プラットフォーム
• 会場チケットオフィス
• イベント主催者

スポーツイベントチケット市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• エコノミー
• スタンダード
• プレミアム
• VIP
• その他

スポーツイベントチケット市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 個人消費者
• 企業グループ
• 旅行代理店
• イベント愛好家
• その他

スポーツイベントチケット市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Live Nation Entertainment Inc.（USA）
• Ticketmaster Entertainment Inc.（USA）
• TickPick LLC（USA）
• Viagogo AG（Switzerland）
• SeatGeek Inc.（USA）
• RazorGator Inc.（USA）
• Tickets.com Inc.（USA）
• TicketCity Inc.（USA）
• TicketNetwork Inc.（USA）
• Vivid Seats LLC（USA）
• Ticketek Pty Ltd（Australia）
• CTS Eventim AG & Co. KGaA（Germany）
• Eventbrite Inc.（USA）
• Ticketbis S.L.（Spain）
• Gametime United Inc.（USA）
• Flash Seats LLC（USA）

結論と推奨事項

Global Sports Events Tickets Market size was valued at USD 17.29 billion in 2023 and is poised to grow from USD 19.69 billion in 2024 to USD 55.78 billion by 2032, growing at a CAGR of 13.9% during the forecast period (2025-2032).

The sports events market is poised for growth, driven by the soaring popularity of marquee events like the Olympics and the World Cup, complemented by the rising stardom of athletes and prominent league tournaments. The global uptake of smartphones and digital ticketing is expected to unlock substantial market potential. However, growth may be tempered by volatile ticket pricing and insufficient price management. The COVID-19 pandemic significantly disrupted this market, leading to the postponement and cancellation of numerous events in 2020, including the NBA and NHL seasons, and the Tokyo Olympics, which incurred USD 26 billion in preparations yet ran without spectators. Despite these challenges, the resilience and enthusiasm for live sports present ongoing opportunities for recovery and growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Events Tickets market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Events Tickets Market Segmental Analysis

Global Sports Events Tickets Market is segmented by Type, Event Type, Ticket Type, Distribution Channel, Pricing Tier, End User and Region. Based on Type, the market is segmented into Digital Tickets, Online Printable Tickets and Paper Tickets. Based on Event Type, the market is segmented into Professional Sports, Amateur Sports, Recreational Sports and E-sports. Based on Ticket Type, the market is segmented into Single-Event Tickets, Season Tickets, Premium Tickets and Hospitality Packages. Based on Distribution Channel, the market is segmented into Primary Ticketing Companies, Secondary Ticketing Platforms, Venue Ticket Offices and Event Organizers. Based on Pricing Tier, the market is segmented into Economy, Standard, Premium, VIP and Others. Based on End User, the market is segmented into Individual Consumers, Corporate Groups, Travel Agents, Event Enthusiasts and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports Events Tickets Market

The Global Sports Events Tickets market is being significantly propelled by the rising popularity of various sporting events, including football, cricket, and basketball. As more fans become engaged in these events, the demand for tickets is surging. Additionally, the growth in disposable income among individuals is further contributing to this trend, enabling more people to afford tickets to their favorite sports events. This combination of heightened interest in sports and improved financial capacity among consumers is driving the expansion of the sports events ticket market, creating new opportunities for sales and enhancing the overall experience for fans.

Restraints in the Global Sports Events Tickets Market

The Global Sports Events Tickets market faces significant challenges primarily due to elevated ticket prices, which hinder accessibility for a wide range of potential consumers. These high costs serve as a barrier, preventing many enthusiasts from attending popular sporting events. Additionally, the limited seating capacity of various venues further exacerbates the situation by reducing the total number of available tickets, subsequently constraining market growth. As a result, these factors combined create a significant restraint on the market, impeding the ability of sports event organizers and sellers to maximize revenue and attract a broader audience.

Market Trends of the Global Sports Events Tickets Market

The Global Sports Events Tickets market is witnessing a significant shift towards digitalization, driven by the widespread adoption of the internet and mobile technology. As fans increasingly prefer the convenience of online platforms, more sporting events are integrating digital ticketing solutions, allowing consumers to effortlessly purchase, manage, and transfer tickets via mobile applications. This trend not only enhances the consumer experience but also streamlines event management and reduces fraud risks. Additionally, the rise of mobile wallet integrations and personalized offers further boost digital ticket sales, positioning digital ticketing as a dominant force in the ever-evolving landscape of sports event attendance.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Sports Events Tickets Market Size by Type & CAGR (2025-2032)

• Market Overview
• Digital Tickets
• Online Printable Tickets
• Paper Tickets

Global Sports Events Tickets Market Size by Event Type & CAGR (2025-2032)

• Market Overview
• Professional Sports
• Amateur Sports
• Recreational Sports
• E-sports

Global Sports Events Tickets Market Size by Ticket Type & CAGR (2025-2032)

• Market Overview
• Single-Event Tickets
• Season Tickets
• Premium Tickets
• Hospitality Packages

Global Sports Events Tickets Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Primary Ticketing Companies
• Secondary Ticketing Platforms
• Venue Ticket Offices
• Event Organizers

Global Sports Events Tickets Market Size by Pricing Tier & CAGR (2025-2032)

• Market Overview
• Economy
• Standard
• Premium
• VIP
• Others

Global Sports Events Tickets Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual Consumers
• Corporate Groups
• Travel Agents
• Event Enthusiasts
• Others

Global Sports Events Tickets Market Size & CAGR (2025-2032)

• North America (Type, Event Type, Ticket Type, Distribution Channel, Pricing Tier, End User)
  • US
  • Canada
• Europe (Type, Event Type, Ticket Type, Distribution Channel, Pricing Tier, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Event Type, Ticket Type, Distribution Channel, Pricing Tier, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Event Type, Ticket Type, Distribution Channel, Pricing Tier, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Event Type, Ticket Type, Distribution Channel, Pricing Tier, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Live Nation Entertainment Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ticketmaster Entertainment Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TickPick LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viagogo AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SeatGeek Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RazorGator Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tickets.com Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketCity Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketNetwork Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivid Seats LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ticketek Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTS Eventim AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventbrite Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ticketbis S.L. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gametime United Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flash Seats LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations