男性用パーソナルケアの市場規模、シェア、成長分析：タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

男性用パーソナルケアの世界市場規模は2023年に367億9,000万米ドルとなり、2024年の402億1,000万米ドルから2032年には819億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは9.3％で成長する見通しです。

世界の男性用パーソナルケア市場は、衛生や外見に関する消費者の意識の高まりに後押しされ、大きな成長を遂げています。都市化、可処分所得の増加、ソーシャルメディアの影響力といった動向がこの傾向を後押ししています。男性のセルフケア習慣が増え、スキンケア、ヘアケア、フレグランス、シェービング製品への需要が高まっています。利便性を提供する多機能製品とともに、天然素材やオーガニック製品の台頭は、消費者の嗜好の進化を反映しています。eコマースプラットフォームはアクセシビリティを高め、消費者層の拡大に対応しています。しかし、開発途上地域における偽造品や割高な価格設定といった課題は依然として残っています。新興市場、絶え間ない製品革新、パーソナライゼーションの動向は、このダイナミックなセクターの拡大に有利な機会をもたらしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析
• 貿易分析

男性用パーソナルケア市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 男性用ヘアケア
  • シャンプーとリンス
  • ヘアジェル
  • ヘアコンディショナー
  • ヘアスプレーとヘアクリーム
  • ヘアダイとヘアカラー
• 男性のひげそり
  • シェービングソープ
  • シェービングクリーム
  • アフターシェーブローション
  • プレシェーブローション
• 男性の口腔ケア
  • 歯科ケアツール
  • マウスウォッシュと口臭予防剤
• 男性の個人的な清潔さ
  • フレグランス
  • 石鹸
  • ボディパウダー
• 男性のスキンケア
  • 顔と首のクリーム/ローション
  • ボディ＆ハンドクリーム/ローション
  • クレンザー
  • 保湿剤
• 男性用その他のパーソナルケア製品
  • フェイシャルメイク
  • アイメイク
  • 入浴の必需品
  • ネイルケア

男性用パーソナルケア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケットとスーパーマーケット
• 薬局・ドラッグストア
• eコマース
• その他

男性用パーソナルケア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble Co.（United States）
• Unilever PLC（United Kingdom）
• L'Oreal S.A.（France）
• Beiersdorf AG（Germany）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• Colgate-Palmolive Company（United States）
• The Estee Lauder Companies Inc.（United States）
• Coty Inc.（United States）
• Edgewell Personal Care Company（United States）
• Reckitt Benckiser Group PLC（United Kingdom）
• Amorepacific Corporation（South Korea）
• LG Household & Health Care Ltd.（South Korea）
• Godrej Consumer Products Limited（India）
• Marico Limited（India）
• Natura & Co Holding S.A.（Brazil）
• Oriflame Holding AG（Switzerland）
• Lion Corporation（Japan）
• Church & Dwight Co., Inc.（United States）

結論と推奨事項

Global Men's Personal Care Market size was valued at USD 36.79 billion in 2023 and is poised to grow from USD 40.21 billion in 2024 to USD 81.91 billion by 2032, growing at a CAGR of 9.3% during the forecast period (2025-2032).

The global men's personal care market is experiencing significant growth, fueled by a surge in consumer awareness regarding hygiene and appearance. Factors such as urbanization, increased disposable income, and social media influence are driving this trend. Men are increasingly adopting self-care routines, leading to heightened demand for skincare, hair care, fragrances, and shaving products. The rise of natural and organic offerings, along with multi-functional products that provide convenience, reflect evolving consumer preferences. E-commerce platforms are enhancing accessibility, catering to the growing consumer base. However, challenges such as counterfeit products and premium pricing in developing regions persist. Emerging markets, continuous product innovation, and personalization trends present lucrative opportunities for expansion in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Men's Personal Care Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Men's Personal Care Market Segmental Analysis

Global Men's Personal Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Men hair care, Men shaving, Men oral care, Men personal cleanliness, Men skin care and Men other personal care products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy & Drugstores, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Men's Personal Care Market

The global market for men's personal care is being significantly propelled by the rising demand for grooming products tailored for men. As societal norms evolve, men are increasingly prioritizing their grooming habits and investing in a variety of products aimed at enhancing their appearance and personal hygiene. This heightened awareness and willingness to spend on high-quality grooming solutions indicate a shift in consumer attitudes, suggesting a robust expansion of the men's personal care sector. Therefore, the escalating interest in and expenditure on men's grooming essentials are clear indicators that will continue to foster market growth.

Restraints in the Global Men's Personal Care Market

The Global Men's Personal Care Market faces several constraints, notably the elevated pricing of men's personal care products. These items are frequently more expensive compared to their female counterparts, which can hinder market expansion, particularly in regions where consumers are more price-sensitive. This financial barrier may deter potential buyers, impacting sales and overall market growth. As a result, the higher costs associated with men's personal care goods could limit accessibility for some consumers, presenting a challenge for companies attempting to capture a larger share of the market. Consequently, addressing these pricing issues may be crucial for fostering market development.

Market Trends of the Global Men's Personal Care Market

The Global Men's Personal Care market is witnessing a notable shift towards organic and natural products, driven by a growing consumer preference for healthier, sustainable options. As awareness about harmful chemicals in conventional products rises, male consumers increasingly seek grooming solutions that align with their values, prioritizing eco-friendliness and skin-friendly ingredients. This trend is expected to significantly boost the market for organic and natural men's personal care items, reflecting a broader movement towards wellness and environmental consciousness. As brands adapt to this demand, product innovation and strategic marketing will play crucial roles in capturing this evolving consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Men's Personal Care Market Size by Type & CAGR (2025-2032)

• Market Overview
• Men hair care
  • Shampoos & Rinses
  • Hair Gel
  • Hair Conditioners
  • Hair Sprays & Hair Cream
  • Hair Dyes & Hair Colors
• Men shaving
  • Shaving Soap
  • Shaving Creams
  • After Shave Lotions
  • Pre-Shave Lotions
• Men oral care
  • Dental Care Tools
  • Mouthwashes & breath fresheners
• Men personal cleanliness
  • Fragrances
  • Soaps
  • Body powders
• Men skin care
  • Face and Neck Creams/Lotions
  • Body and Hand Creams/Lotions
  • Cleansers
  • Moisturizers
• Men other personal care products
  • Facial Makeup
  • Eye Makeup
  • Bathing Essentials
  • Nail Care

Global Men's Personal Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy & Drugstores
• E-commerce
• Others

Global Men's Personal Care Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co Holding S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations