アーユルヴェーダ栄養補助食品の市場規模、シェア、成長分析：形態別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

アーユルヴェーダ栄養補助食品の世界市場規模は、2023年に2,862億1,000万米ドルと評価され、2024年の3,076億8,000万米ドルから2032年には5,487億3,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは7.5％で成長する見通しです。

世界のアーユルヴェーダ栄養補助食品市場は、消費者が健康状態の改善を求める中、伝統的な医薬品よりも自然な治療代替品への嗜好が高まっていることに後押しされ、力強い成長を遂げています。世界各国の政府は、より入手しやすい価格帯のハーブ製品を推進しており、予算重視の購買層にとって魅力的なものとなっています。アロパシー医薬品の利点に対する意識の高まりと、植物成分を特徴とする製品の登場が、市場の需要をさらに押し上げています。座りっぱなしのライフスタイルや健康への関心の高まりから、消費者は健康維持を優先するようになり、安全性と有効性が認められているアーユルヴェーダを利用する人が増えています。このようなホリスティックな健康オプションへのシフトは、アーユルヴェーダ栄養補助食品分野の拡大を後押しし、健康とウェルネスの展望において極めて重要な市場として位置づけられています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析
• 規制分析

アーユルヴェーダ栄養補助食品市場規模：形態別& CAGR（2025-2032）

• 市場概要
• タブレット
• 粉末
• 液体
• その他

アーユルヴェーダ栄養補助食品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 薬局
• ドラッグストア
• ハイパーマーケット/スーパーマーケット
• オンラインストア
• 専門店
• その他

アーユルヴェーダ栄養補助食品市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 幼児
• 小児
• 成人
• 妊婦
• 高齢者

アーユルヴェーダ栄養補助食品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Dabur India Ltd.（India）
• Emami Ltd.（India）
• Kerala Ayurveda Ltd.（India）
• Zandu Realty Ltd.（India）
• Amway Corporation（USA）
• Herbalife Nutrition Ltd.（USA）
• Nature's Sunshine Products, Inc.（USA）
• NOW Foods（USA）
• Glanbia plc（Ireland）
• Nestle S.A.（Switzerland）
• Danone S.A.（France）
• Bayer AG（Germany）
• Pfizer Inc.（USA）
• Archer Daniels Midland Company（USA）
• Abbott Laboratories（USA）
• GlaxoSmithKline plc（UK）
• NU SKIN Enterprises（USA）
• XanGo, LLC（USA）
• RBK Nutraceuticals Pty Ltd（Australia）
• American Health（USA）

結論と推奨事項

Global Ayurvedic Nutraceuticals and Dietary Supplements Market size was valued at USD 286.21 billion in 2023 and is poised to grow from USD 307.68 billion in 2024 to USD 548.73 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The global Ayurvedic Nutraceuticals and Dietary Supplements market is witnessing robust growth, fueled by a rising preference for natural therapeutic alternatives over traditional pharmaceuticals, as consumers seek improved health outcomes. Governments worldwide are promoting herbal products at more accessible price points, making them appealing to budget-conscious buyers. Increased awareness of the benefits of allopathic medicines and the introduction of products featuring botanical ingredients further drive market demand. As consumers prioritize wellness due to sedentary lifestyles and heightened health concerns, they are increasingly turning to Ayurvedic solutions for their perceived safety and efficacy. This shift towards holistic health options is propelling the expansion of the Ayurvedic nutraceuticals sector, positioning it as a pivotal market in the health and wellness landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ayurvedic Nutraceuticals And Dietary Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ayurvedic Nutraceuticals And Dietary Supplements Market Segmental Analysis

Global Ayurvedic Nutraceuticals and Dietary Supplements Market is segmented by Form, Distribution Channel, End User and region. Based on Form, the market is segmented into Tablets, Powder, Liquids and Others. Based on Distribution Channel, the market is segmented into Pharmacies, Drug Stores, Hypermarket/Supermarket, Online Stores, Specialty Store and Others. Based on End User, the market is segmented into Infant, Children, Adults, Pregnant women and Elderly. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ayurvedic Nutraceuticals And Dietary Supplements Market

The global market for Ayurvedic nutraceuticals and dietary supplements is significantly driven by the growing consumer preference for plant-based products. This trend is fueled by a substantial rise in vegetarianism, leading to an increased selection of natural supplements derived from plant or non-animal sources. In line with this demand, vegetarian cellulose-based capsules, specifically hydroxypropyl methylcellulose (HPMC), have become widely available. Ayurveda often utilizes single ingredients for multiple remedies, requiring different concentrations of active components tailored to individual therapeutic needs. Consequently, there is an escalating demand for personalized wellness solutions, prompting innovation in product development, including the use of combination filling options in capsules for varying dosage strengths.

Restraints in the Global Ayurvedic Nutraceuticals And Dietary Supplements Market

Global Ayurvedic Nutraceuticals and Dietary Supplements must adhere to strict safety and quality regulations, ensuring that all products are sourced from verified herbal suppliers and manufactured in compliant facilities. Transparency in ingredient sourcing, accurate labeling of nutritional content, and adherence to good manufacturing practices (GMP) are essential. Rigorous testing for contaminants, potency, and efficacy is mandatory to safeguard consumer health. Additionally, marketing claims should be substantiated by credible scientific evidence, and practitioners should be informed and ethical in their guidelines. Continuous education on Ayurveda and its applications in nutraceuticals is necessary for both consumers and healthcare professionals.

Market Trends of the Global Ayurvedic Nutraceuticals And Dietary Supplements Market

The Global Ayurvedic Nutraceuticals and Dietary Supplements market is witnessing a notable uptrend, primarily driven by the growing consumer awareness of the significant health benefits offered by ayurvedic ingredients. As people increasingly seek natural and holistic solutions for wellness, there is a marked shift towards preventive healthcare measures, emphasizing the efficacy of traditional herbal remedies. This surge in demand is further fueled by the rising prevalence of chronic diseases and the growing inclination towards plant-based diets, reinforcing the appeal of ayurvedic products. Consequently, manufacturers are innovating to enhance product offerings, catering to a health-conscious demographic, thereby shaping a robust market trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Regulatory Analysis

Global Ayurvedic Nutraceuticals and Dietary Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablets
• Powder
• Liquids
• Others

Global Ayurvedic Nutraceuticals and Dietary Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Pharmacies
• Drug Stores
• Hypermarket/Supermarket
• Online Stores
• Specialty Store
• Others

Global Ayurvedic Nutraceuticals and Dietary Supplements Market Size by End User & CAGR (2025-2032)

• Market Overview
• Infant
• Children
• Adults
• Pregnant women
• Elderly

Global Ayurvedic Nutraceuticals and Dietary Supplements Market Size & CAGR (2025-2032)

• North America (Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emami Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerala Ayurveda Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zandu Realty Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NU SKIN Enterprises (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XanGo, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RBK Nutraceuticals Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations