キャラバニング市場規模、シェア、成長分析、車両タイプ別、観光タイプ別、牽引車両別、目的地タイプ別、用途別、地域別 - 2025～2032年産業予測

キャラバニングの世界市場規模は、2023年に240億9,000万米ドルと評価され、2024年の273億7,000万米ドルから2032年には759億米ドルに成長し、予測期間（2025～2032年年）のCAGRは13.6％で成長する見通しです。

キャラバニング市場は、COVID-19以降、従来の休暇に比べ費用対効果が高く、利便性が高いことから、顕著な復活を遂げています。パンデミックが観光業に大きな影響を与えた後、旅行規制により海外からの旅行者が制限されましたが、キャラバニングの需要は着実に増加しており、2023年にはパンデミック前の水準を上回ると予想されています。規制が緩和され、ワクチン接種が成功したことで、旅行者は現在、より冒険的なプランを受け入れています。UN World Tourism Organization（国連世界観光機関）の報告書によると、2022年初頭の外国人到着者数は前年の3倍に増加していることからも明らかです。米国ではRV車の所有者が1,120万世帯に急増し、頻繁にキャンプに出かけ、自由を満喫し、旅行体験をコントロールする方向へのシフトが浮き彫りになる中、個人旅行への動向は牽引力を増しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

キャラバニング市場規模：タイプ別とCAGR（2025～2032年）

• 市場概要
• キャンピングカー
• キャラバニング
• フィフスホイール
• ポップアップキャンパー
• トラックキャンパー

キャラバニング市場規模：観光タイプ別とCAGR（2025～2032年）

• 市場概要
• 国内
• 国際

キャラバニング市場規模：牽引車両別とCAGR（2025～2032年）

• 市場概要
• ピックアップトラック
• SUV
• バンズ

キャラバニング市場規模：目的地タイプ別とCAGR（2025～2032年）

• 市場概要
• 州
• 国立公園のキャンプ場
• 個人所有のキャンプ場
• 公共キャンプ場
• バックカントリー
• 国有林または自然保護区
• 駐車場
• その他

キャラバニング市場規模：用途別とCAGR（2025～2032年）

• 市場概要
• フルタイム生活
• 休暇
• テールゲート
• キャンプ

キャラバニング市場規模とCAGR（2025～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Thor Industries Inc.（USA）
• Forest River Inc.（USA）
• Winnebago Industries Inc.（USA）
• Knaus Tabbert GmbH（Germany）
• Hymer AG（Germany）
• Swift Group Ltd.（UK）
• Coachmen RV（USA）
• Tiffin Motorhomes Inc.（USA）
• Airstream Inc.（USA）
• Cruise America（USA）
• Apollo RV Holidays（Australia）
• Road Bear RV（USA）
• Britz（New Zealand）
• Motohom（France）
• Roadsurfer GmbH（Germany）
• McRent（Germany）
• Campervan North America LLC（USA）
• Grand Design RV LLC（USA）
• Keystone RV Company（USA）
• Gulf Stream Coach Inc.（USA）

結論と推奨事項

Global Caravanning Market size was valued at USD 24.09 billion in 2023 and is poised to grow from USD 27.37 billion in 2024 to USD 75.9 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

The caravanning market is experiencing a notable resurgence post-COVID-19, driven by its cost-effectiveness and convenience compared to traditional vacations. Following the pandemic's significant impact on tourism, travel restrictions limited international arrivals, yet demand for caravanning has steadily increased and is expected to surpass pre-pandemic levels by 2023. With the easing of restrictions and successful vaccination drives, travelers are now embracing more adventurous plans, evident from the UN World Tourism Organization's report showing a tripling of foreign arrivals in early 2022 compared to the previous year. The trend toward private tours is gaining traction, as RV ownership in the U.S. surged to 11.2 million households, highlighting a shift toward frequent camping excursions, freedom, and control in travel experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Caravanning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Caravanning Market Segmental Analysis

Global Caravanning Market is segmented by Vehicle Type, Size, Towing Vehicle, Destination Type, Usage and region. Based on Vehicle Type, the market is segmented into Motorhomes, Caravans, Fifth Wheels, Pop-up Campers and Truck Campers. Based on Size, the market is segmented into Class A Motorhomes, Class B Motorhomes, Class C Motorhomes, Travel Trailers, Fifth Wheels, Pop-up Campers and Truck Campers. Based on Towing Vehicle, the market is segmented into Pickup Trucks, SUVs and Vans. Based on Destination Type, the market is segmented into State, National Park Campgrounds, Privately Owned Campgrounds, Public Campground, Backcountry, National Forest or Wilderness Areas, Parking Lots and Others. Based on Usage, the market is segmented into Full-time Living, Vacationing, Tailgating and Camping. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Caravanning Market

The Global Caravanning market is being propelled by a rising enthusiasm for outdoor activities. An increasing number of individuals are seeking adventure through camping and road trips, which has resulted in heightened demand for caravans and recreational vehicles (RVs). These vehicles offer a unique blend of comfort and convenience, making them the preferred choice for those looking to explore nature while enjoying the luxuries of home. As people prioritize experiences and outdoor exploration, the appeal of caravanning continues to grow, fueling this sector's expansion in today's market. This shift toward outdoor living is a significant driver for the industry.

Restraints in the Global Caravanning Market

One of the significant restraints in the global caravanning market is the high initial investment required for purchasing caravans and recreational vehicles (RVs). The cost of these vehicles, especially premium models, can be quite steep, presenting a financial barrier for many potential buyers. This substantial upfront expense may deter consumers from entering the market, thereby hindering overall growth in the caravanning sector. Consequently, affordability remains a critical concern for numerous individuals, limiting the accessibility of caravanning as a leisure activity and impacting the ability of the market to expand as a whole. Addressing these cost-related challenges could pave the way for enhanced market opportunities.

Market Trends of the Global Caravanning Market

The Global Caravanning market is witnessing a significant shift towards lightweight and compact caravans, driven by consumer preferences for agility, convenience, and enhanced fuel efficiency. As more families and couples seek outdoor adventures that accommodate a mobile lifestyle, manufacturers are responding with innovative designs that prioritize ease of towing and maneuverability. This trend reflects a broader movement towards sustainable travel and efficient resource usage, appealing to eco-conscious consumers. The growing interest in minimalist living and the rise of road-based vacations further contribute to this demand, positioning lightweight caravans as a popular choice among modern adventurers in the caravanning market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Caravanning Market Size by Type & CAGR (2025-2032)

• Market Overview
• Motorhomes
• Caravans
• Fifth Wheels
• Pop-up Campers
• Truck Campers

Global Caravanning Market Size by Tourist Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Caravanning Market Size by Towing Vehicle & CAGR (2025-2032)

• Market Overview
• Pickup Trucks
• SUVs
• Vans

Global Caravanning Market Size by Destination Type & CAGR (2025-2032)

• Market Overview
• State
• National Park Campgrounds
• Privately Owned Campgrounds
• Public Campground
• Backcountry
• National Forest or Wilderness Areas
• Parking Lots
• Others

Global Caravanning Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Full-time Living
• Vacationing
• Tailgating
• Camping

Global Caravanning Market Size & CAGR (2025-2032)

• North America (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • US
  • Canada
• Europe (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Thor Industries Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest River Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winnebago Industries Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knaus Tabbert GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hymer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swift Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coachmen RV (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiffin Motorhomes Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airstream Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cruise America (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apollo RV Holidays (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Road Bear RV (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britz (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motohom (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roadsurfer GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McRent (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campervan North America LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grand Design RV LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keystone RV Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gulf Stream Coach Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations