ビューティーテックの市場規模、シェア、成長分析：タイプ別、携帯性別、動作モード別、流通チャネル別、用途別、地域別 - 産業予測、2025年～2032年

ビューティーテックの世界市場規模は2023年に621億2,000万米ドルと評価され、2024年の739億2,000万米ドルから2032年には2,972億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは19.0％で成長する見通しです。

ビューティーガジェット市場は、主に肌の見た目を向上させようとする消費者によって大きな成長を遂げています。これらの機器は、FDAの規制下にあるかどうかは別として、さまざまな化粧品や個人の健康ニーズに対応しています。特筆すべき動向は、にきびや乾癬のような皮膚疾患の治療技術の利用が増加していることであり、市場拡大に寄与しています。さらに、多くの消費者が脱毛機器や、しわやたるみといった老化の兆候をターゲットにした美容製品に投資しています。治療と美化の両方に対するこのような二重の需要は、美容技術の日常生活への統合が進んでいることを強調し、パーソナルケアの進化する展望の中で市場が継続的に成長することを位置づけています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

ビューティーテック市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• ニキビ治療機器
• 脱毛器
• 育毛剤
• 洗浄装置
• 酸素スチーマー装置
• 若返り装置
• その他のタイプ

ビューティーテック市場規模：携帯性別 & CAGR（2025-2032）

• 市場概要
• 携帯型
• 固定型

ビューティーテック市場規模：動作モード別& CAGR（2025-2032）

• 市場概要
• 電気
• 電池式
• 手動

ビューティーテック市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 直接販売
• 小売り
• オンライン

ビューティーテック市場規模：用途別& CAGR（2025-2032）

• 市場概要
• サロン
• スパ
• 家庭
• その他の用途

ビューティーテック市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal S.A.（France）
• The Estee Lauder Companies Inc.（USA）
• Unilever PLC（UK）
• Procter & Gamble Co.（USA）
• Coty Inc.（USA）
• Beiersdorf AG（Germany）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• Johnson & Johnson（USA）
• Revlon, Inc.（USA）
• LVMH Moet Hennessy-Louis Vuitton SE（France）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Ulta Beauty, Inc.（USA）
• e.l.f. Beauty, Inc.（USA）
• Sephora（LVMH subsidiary）（France）
• Perfect Corp.（Taiwan）
• Oddity Tech Ltd.（Israel）

結論と推奨事項

Global Beauty Tech Market size was valued at USD 62.12 billion in 2023 and is poised to grow from USD 73.92 billion in 2024 to USD 297.27 billion by 2032, growing at a CAGR of 19.0% during the forecast period (2025-2032).

The beauty gadgets market is witnessing significant growth, primarily driven by consumers seeking to enhance their skin's appearance. These devices, which may or may not fall under FDA regulation, cater to various cosmetic and personal health needs. A notable trend is the rising usage of technology for treating skin conditions like acne and psoriasis, contributing to market expansion. Additionally, many consumers are investing in hair removal devices and aesthetic products that target signs of aging, such as wrinkles and sagging skin. This dual demand for both treatment and beautification underscores the growing integration of beauty technology into daily routines, positioning the market for continued growth in the evolving landscape of personal care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty Tech market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beauty Tech Market Segmental Analysis

Global Beauty Tech Market is segmented by Type, Portability, Mode Of Operation, Distribution Channel, Application and region. Based on Type, the market is segmented intoAcne Devices, Hair Removal Devices, Hair Growth Devices, Cleansing Devices, Oxygen Steamer Devices, Rejuvenation Devices and Other Types. Based on Portability, the market is segmented into Handheld Device and Fixed. Based on Mode Of Operation, the market is segmented into Electric, Battery Operated and Manual. Based on Distribution Channel, the market is segmented into Direct Sales, Retail and Online. Based on Application, the market is segmented into Salon, Spa, Home and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beauty Tech Market

The global Beauty Tech market is experiencing significant growth driven by the rising geriatric population, alongside an increase in skin-related disorders and a growing lifestyle consciousness. The elderly are particularly susceptible to various skin issues, such as photo-aging, which is exacerbated by excessive exposure to pollutants and ultraviolet (UV) rays, leading to challenges like sunburns, reduced skin elasticity, and hair loss. Factors including alcohol use, pollution, and smoking further contribute to prevalent skin conditions such as acne, hyperpigmentation, psoriasis, and deep wrinkles. Consequently, more people are turning to Beauty Tech solutions for effective treatment, thus propelling the market's expansion.

Restraints in the Global Beauty Tech Market

The growth of the Global Beauty Tech market is significantly hindered by the absence of robust regulations in the beauty industry. A major concern is that most ingredients in cosmetics remain unregulated, which allows for the use of harmful chemicals and misleading labeling practices, including the misclassification of products as perfumes, thus endangering consumers. Additionally, the prevalence of unsubstantiated marketing claims creates confusion among buyers, diminishing their trust in beauty products. The increasing demand for transparency has compelled major brands to adjust their offerings to align with consumer expectations. Further complicating the market landscape are challenges related to navigating both online and offline sales channels, as well as limited product offerings for consumers aged 40 and above, which could stifle market growth and potential revenue generation during the forecast period.

Market Trends of the Global Beauty Tech Market

The Global Beauty Tech market is witnessing a robust trend, with the hair removal device sector emerging as a dominant force. Innovations in laser hair removal technology, including enhanced efficacy and user-friendliness, are driving significant market growth. As consumers increasingly seek effective, long-term hair removal solutions, brands are focusing on R&D to introduce advanced devices that cater to diverse skin types and hair conditions. Furthermore, the integration of smart technology and at-home solutions is augmenting accessibility and convenience, appealing to a broader audience. This trend is indicative of the overall shift towards personalized, tech-driven beauty solutions in an increasingly beauty-conscious market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Beauty Tech Market Size by Type & CAGR (2025-2032)

• Market Overview
• Acne Devices
• Hair Removal Devices
• Hair Growth Devices
• Cleansing Devices
• Oxygen Steamer Devices
• Rejuvenation Devices
• Other Types

Global Beauty Tech Market Size by Portability & CAGR (2025-2032)

• Market Overview
• Handheld Device
• Fixed

Global Beauty Tech Market Size by Mode Of Operation & CAGR (2025-2032)

• Market Overview
• Electric
• Battery Operated
• Manual

Global Beauty Tech Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Direct Sales
• Retail
• Online

Global Beauty Tech Market Size by Application & CAGR (2025-2032)

• Market Overview
• Salon
• Spa
• Home
• Other Applications

Global Beauty Tech Market Size & CAGR (2025-2032)

• North America (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy - Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulta Beauty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• e.l.f. Beauty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora (LVMH subsidiary) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfect Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oddity Tech Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations