モバイルユーザー認証の市場規模、シェア、成長分析：ユーザータイプ別、業界別、地域別 - 産業予測、2025年～2032年

モバイルユーザー認証の世界市場規模は、2023年に22億米ドルと評価され、2024年の27億2,000万米ドルから2032年には147億米ドルに成長し、予測期間（2025-2032年）のCAGRは23.5％で成長する見通しです。

市場の洞察によると、ミレニアル世代と高度な認証方法の採用には強い相関関係があります。ManpowerGroupの調査によると、ミレニアル世代の28％が侵害後に多要素認証を導入しており、これは一般人口の平均32％にわずかに及ばないです。さらに、ミレニアル世代の75％が生体認証の使用に慣れているのに対し、55歳以上では58％にとどまっており、従来のパスワードから、より効率的な生体認証ベースのセキュリティオプションへのシフトを示唆しています。この動向は、データストレージの需要増加、スマートフォン利用の増加、Upwork、Uber、Zomatoなどのギグエコノミープラットフォームの急増に牽引され、世界のモバイルユーザー認証市場の堅調な成長に寄与しており、eコマース分野のセキュリティソリューションが有望な軌道にあることを示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

モバイルユーザー認証市場規模：ユーザータイプ別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 企業

モバイルユーザー認証市場規模：業界別& CAGR（2025-2032）

• 市場概要
• 学術と教育
• BFSI
• 消費財・小売
• エネルギーと電力
• 政府と防衛
• ライフサイエンスとヘルスケア
• ITおよび通信
• 製造業
• その他

モバイルユーザー認証市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Symantec Corporation（US）
• Vasco Data Security International（US）
• Tele Sing Corp.（US）
• Entrust Datacard Corporation（US）
• Authentify Inc.（US）
• Plurilock Security Inc.（Canada）
• SecurEnvoy Plc（UK）
• EMC Corporation（US）
• Stytch（US）
• Aware Inc.（US）
• RSA Security LLC（Dell Technologies）（US）
• OneSpan Inc.（US）

結論と推奨事項

Global Mobile User Authentication Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.72 billion in 2024 to USD 14.7 billion by 2032, growing at a CAGR of 23.5% during the forecast period (2025-2032).

Market insights reveal a strong correlation between millennials and the adoption of advanced authentication methods. A ManpowerGroup survey indicates that 28% of millennials implement multifactor authentication post-breach, slightly behind the 32% average of the general population. Furthermore, with 75% of millennials comfortable using biometrics compared to 58% of those over 55, it suggests a shift away from traditional passwords towards more efficient, biometric-based security options. This trend is contributing to the robust growth of the global mobile user authentication market, driven by the rising demand for data storage, increased smartphone usage, and the surge of gig economy platforms such as Upwork, Uber, and Zomato, indicating a promising trajectory for the e-commerce sector's security solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile User Authentication market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile User Authentication Market Segmental Analysis

Global Mobile User Authentication Market is segmented by User Type, Vertical and region. Based on User Type, the market is segmented into SMES and Enterprises. Based on Vertical, the market is segmented into Academia and Education, BFSI, Consumer Goods and Retail, Energy and Power, Government and Defense, Life Sciences and Healthcare, IT and Telecom, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile User Authentication Market

The growth of the Global Mobile User Authentication market is significantly driven by the increasing adoption of cloud technologies, which play a crucial role in enhancing fraud detection and prevention efforts. These advanced technologies offer substantial computational power and extensive storage, facilitating expedited investigations into cybercrime. Additionally, many small and medium-sized enterprises, especially within the banking and financial sectors, are embracing cloud-based services for fraud prevention. A recent example includes Salesforce.com's partnership to integrate its Commerce Cloud with a real-time fraud prevention platform, enhancing capabilities through predictive analytics, machine learning, and tailored customer profiling, thus driving further market expansion.

Restraints in the Global Mobile User Authentication Market

The Global Mobile User Authentication market faces significant restraints primarily due to a lack of knowledge and awareness regarding authentication technologies. While various solutions exist to safeguard smartphones and electronic devices from security threats like phishing, many potential users remain unaware of options such as behavioral biometrics, keystroke dynamics, and touch kinetics. This limited understanding restricts the market's growth potential as consumers may not fully appreciate the benefits of advanced authentication methods, including call masking solutions and innovative smartphone authentication software. Consequently, the overall progress of the mobile user authentication sector is hindered by this knowledge gap among potential users.

Market Trends of the Global Mobile User Authentication Market

The Global Mobile User Authentication market is witnessing robust growth, fueled by the rise of innovative ecommerce platforms like Amway, Flipkart, MakeMyTrip, and Amazon. These advanced services necessitate secure end-to-end connectivity to safeguard sensitive customer information, driving heightened demand for mobile user authentication solutions. As the volume of structured and unstructured data surges due to the burgeoning digital analytics applications, businesses are increasingly prioritizing security measures to enhance user trust and compliance. This trend underscores a pivotal shift towards sophisticated authentication technologies that not only protect data but also streamline the user experience in the dynamically evolving ecommerce landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Mobile User Authentication Market Size by User Type & CAGR (2025-2032)

• Market Overview
• SMES
• Enterprises

Global Mobile User Authentication Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Academia and Education
• BFSI
• Consumer Goods and Retail
• Energy and Power
• Government and Defense
• Life Sciences and Healthcare
• IT and Telecom
• Manufacturing
• Others

Global Mobile User Authentication Market Size & CAGR (2025-2032)

• North America (User Type, Vertical)
  • US
  • Canada
• Europe (User Type, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (User Type, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (User Type, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (User Type, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Symantec Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vasco Data Security International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tele Sing Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entrust Datacard Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentify Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plurilock Security Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SecurEnvoy Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EMC Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stytch (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aware Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSA Security LLC (Dell Technologies) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations