ネックウェアの市場規模、シェア、成長分析、製品別、タイプ別、流通チャネル別、地域別 - 産業予測、2025～2032年

ネックウェアの世界市場規模は2023年に41億米ドルと評価され、2024年の43億4,000万米ドルから2032年には68億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.8％で成長する見通しです。

ネックピースは洗練された洗練された雰囲気を与えるため、カジュアルウエア愛好家の間で人気が高まっており、需要が増加するとみられます。銀行員、メディア関係者、学生など、主要な消費者層が市場の成長をさらに促進すると予想されます。新たな顧客を獲得するため、メーカーは多様な色、柄、素材、デザインで革新を図っています。カジュアルな服装にネクタイを合わせる動向は、市場力学にプラスの影響を与えると予測されます。さまざまなシーンに対応するため、メーカーは花柄やアールデコ調の柄、起毛フランネル、ヘザーヤーン、ドネガルウール、ニット、シャンブレーなどソフトな手触りの素材を使ったデザインを提供しています。このような多様性は、消費者へのアピールを強め、市場への参入を促進する狙いがあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

ネックウェア市場規模：製品別

• 市場概要
• ネクタイ
• 蝶ネクタイ
• その他

ネックウェア市場規模：タイプ別

• 市場概要
• セルフタイ
• 作り結び

ネックウェア市場規模：流通チャネル別

• 市場概要
• オフライン
• オンライン

ネックウェア市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Charvet（France）
• Hermes（France）
• Kiton（Italy）
• Borrelli（Italy）
• E. Marinella（Italy）
• Brioni（Italy）
• Stefano Ricci（Italy）
• Nicky Milano（Italy）
• Drake's（United Kingdom）
• Turnbull & Asser（United Kingdom）
• Holliday & Brown（United Kingdom）
• Canali（Italy）
• Ermenegildo Zegna（Italy）
• Paul Smith（United Kingdom）
• Charles Tyrwhitt（United Kingdom）
• Robert Talbott（United States）
• Brooks Brothers（United States）
• Ralph Lauren（United States）
• Ben Silver（United States）
• Randa Apparel & Accessories（United States）

結論と推奨事項

Global Neckwear Market size was valued at USD 4.1 billion in 2023 and is poised to grow from USD 4.34 billion in 2024 to USD 6.81 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The demand for neckpieces is set to rise, driven by their increasing popularity among casual wear enthusiasts, as they lend an air of sophistication and polish. Key consumer segments, including bankers, media professionals, and students, are expected to propel market growth further. To attract new customers, manufacturers are innovating through diverse colors, patterns, materials, and designs. The trend of pairing ties with casual outfits is predicted to positively influence market dynamics. To cater to various occasions, producers are offering designs featuring floral and art deco patterns, as well as soft-touch materials such as brushed flannel, heathered yarns, Donegal wools, knits, and chambray. This variety aims to enhance consumer appeal and drive engagement within the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Neckwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Neckwear Market Segmental Analysis

Global Neckwear Market is segmented by Product, Types, Distribution Channel and region. Based on Product, the market is segmented into Neckties, Bow Ties and Others. Based on Types, the market is segmented into Self-Tied and Pre-Tied. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Neckwear Market

The demand for neckwear has been steadily increasing, driven by its ability to enhance a person's professional appearance, instill confidence, and convey authority. Key consumers include professionals from sectors such as media, hospitality, judiciary, education, and finance. Manufacturers are focusing on creating neckwear with innovative designs, diverse shapes, and vibrant colors, utilizing superior textiles. Looking ahead, the anticipated introduction of innovative and customized neckwear options is expected to significantly boost market growth. Notable materials being introduced include chambray, knits, heathered yarns, and brushed flannel, which cater to evolving consumer preferences and styles in the global neckwear market.

Restraints in the Global Neckwear Market

The Global Neckwear market is currently facing several restraints, primarily due to changing dress codes across various industries. In numerous countries, many companies have adopted a more relaxed approach to employee attire, permitting staff to forgo neckties. This shift has affected not only corporate environments but also the medical field, where the tradition of senior medical staff wearing neckties has significantly diminished in recent years. This change stems from increasing concerns regarding hygiene and safety, ultimately leading to a decline in the demand for neckwear and impacting the overall market dynamics.

Market Trends of the Global Neckwear Market

The Global Neckwear market is experiencing a notable trend towards innovation and personalization, driven by consumer demand for distinctive designs, textures, and fabrics. Companies are increasingly focusing on crafting neckwear items with unique shapes, colors, and premium materials such as chambray, knits, heathered yarns, and brushed flannel. This shift towards tailored and bespoke offerings is expected to significantly bolster market growth, as consumers seek to express their individuality through fashion accessories. As brands invest in creative designs and high-quality textiles, the appeal of customized neckwear continues to rise, making it a key driver for the market's expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Neckwear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Neckties
• Bow Ties
• Others

Global Neckwear Market Size by Types & CAGR (2025-2032)

• Market Overview
• Self-Tied
• Pre-Tied

Global Neckwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Neckwear Market Size & CAGR (2025-2032)

• North America (Product, Types, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Charvet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiton (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Borrelli (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. Marinella (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brioni (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stefano Ricci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nicky Milano (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drake's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turnbull & Asser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holliday & Brown (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canali (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ermenegildo Zegna (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paul Smith (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charles Tyrwhitt (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Talbott (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Brothers (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ben Silver (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Randa Apparel & Accessories (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations